Ipsos · consulting-deck
inv research 20231129 crypto asset survey 2023
73 pages · 6 arc beats · 3 loops
inv research 20231129 crypto asset survey 2023
Ipsos arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
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Deck intelligence map
6 coverage by narrative range · generated from this deck JSON
Narrative range 144 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 8 hits — 0/1 slides
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Agitate 1 slides 100% 1/1 slides 100% 1/1 slides · 7 hits — 0/1 slides
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100% 1/1 slides · 3 hits 100% 1/1 slides · 3 hits Solution 69 slides 100% 69/69 slides 100% 69/69 slides · 492 hits — 0/69 slides
46.4% 32/69 slides · 45 hits 1.4% 1/69 slides 100% 69/69 slides · 139 hits 100% 69/69 slides · 139 hits Attention 2 slides 100% 2/2 slides 100% 2/2 slides · 7 hits — 0/2 slides
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Interest 2 slides 100% 2/2 slides 100% 2/2 slides · 13 hits — 0/2 slides
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100% 2/2 slides · 3 hits — 0/2 slides
Desire 69 slides 100% 69/69 slides 100% 69/69 slides · 492 hits — 0/69 slides
46.4% 32/69 slides · 45 hits 1.4% 1/69 slides 100% 69/69 slides · 139 hits 100% 69/69 slides · 139 hits Slide inventory
73 every slide · same image gating as the playbook
03
The slide provides context for a research study conducted by the OSC and Ipsos.frame_problem
Open slide detailBeat · Problem
08
Ipsos branding present; slide focuses on consumer sentiment regarding crypto investment.summarize
12
Includes survey base sizes and statistical significance indicators.analyze_data
13
The slide uses a donut chart to establish the 10% ownership base, followed by bulleted lists to detail the characteristics of this segment.summarize
14
The slide uses a combination of a detailed frequency distribution table and a summary table for broader ranges, plus a callout box for average value insights.analyze_data
15
The slide includes a detailed breakdown of holdings and a summary table for broader ranges.analyze_data
16
The chart uses a horizontal bar chart format to compare 2023 data against 2022 benchmarks, with indicators for statistically significant changes.analyze_data
17
The note explains a change in survey methodology regarding credit card usage between 2022 and 2023.analyze_data
18
The chart uses a stacked bar format to compare frequency distributions across two years.analyze_data
19
The slide uses a combination of icons and percentages to visualize survey data.analyze_data
20
The slide uses a custom stacked bar/arrow hybrid visualization to show sentiment shifts.analyze_data
21
Data based on a 7-point scale survey. Ipsos branding present.analyze_data
22
The number '2' indicates this is the second section of the deck.transition
23
The chart uses a stacked bar format to compare survey responses across two years.analyze_data
24
Includes a bar chart showing distribution of correct answers and a table comparing 2022 vs 2023 assessment results.analyze_data
25
The chart uses a stacked bar format to represent 'Correct', 'Wrong', and 'Don't know' responses for eight specific statements about crypto assets.analyze_data
26
Data shows a slight shift in familiarity ratings between 2022 and 2023.analyze_data
27
The slide uses a 7-point scale to measure belief, with aggregated results for 'Rated 5-7' and 'Rated 1-3'.analyze_data
28
Data shows a shift from positive sentiment (5-7) to negative/neutral sentiment (1-3) year-over-year.analyze_data
29
The chart uses a 7-point scale, aggregated into 'Rated 5-7' (high likelihood) and 'Rated 1-3' (low likelihood).analyze_data
30
The chart highlights a clear divide in confidence between traditional financial instruments and crypto-related assets.analyze_data
31
The slide highlights correct responses with dashed boxes around 'The provincial securities regulator' and 'Financial Transactions and Reports Analysis Center ofanalyze_data
32
The slide features a large number '3' indicating it is the third section of the presentation.transition
33
The slide uses a split-column table format to display survey results for 12 different research sources.analyze_data
34
Data source: Ipsos survey of investors (excluding self-directed).analyze_data
35
Data source: Ipsos. Includes indicators for significant changes between waves.analyze_data
36
Data presented in two columns of horizontal bar charts comparing 2023 and 2022 percentages.analyze_data
37
Data shows a high percentage of investors never discussed crypto funds with their advisors, with demographic variations by age.analyze_data
38
The chart uses a hybrid bar-table format to compare survey results across two years.analyze_data
39
Data source: Ipsos. Base: Have never owned crypto assets / crypto investment funds 2023 (n=900); 2022 (n=850).analyze_data
40
Data presented as a split bar chart with 2023 values and 2022 comparison points, including demographic callouts for age 55+.analyze_data
41
The slide uses a horizontal bar chart format to compare 2023 data against 2022 benchmarks, with demographic breakdowns for specific categories.analyze_data
42
The slide uses a comparative table format to show year-over-year trends and demographic breakdowns for five specific types of crypto-related communications.analyze_data
43
The chart shows a significant decrease in 'Yes' responses and an increase in 'No' responses compared to the previous year.analyze_data
44
The slide features a large number '4' indicating it is the fourth section of the deck.transition
45
The chart uses a horizontal bar chart for 2023 data and a column for 2022 data. Includes demographic callouts for specific categories.analyze_data
46
The slide uses a combination of a horizontal bar chart for asset types and a detailed table for specific coin holdings, with indicators for significant changes.analyze_data
47
The chart uses a horizontal bar chart for 2023 data alongside a 2022 comparison column.analyze_data
48
The slide uses a drill-down visual to connect general crypto asset categories to specific stablecoin (VRCA) holdings.analyze_data
49
Data source: Ipsos survey Q21. Base: Have owned crypto assets 2023 (n=602); 2022 (n=670).analyze_data
51
The table uses horizontal bar charts for 2023 data and includes green triangles to indicate statistically significant increases compared to the previous wave.analyze_data
52
The slide uses donut charts for 2023 data and small tables for 2022 comparison data.analyze_data
53
The slide compares 2023 survey results (donut chart) with 2022 results (left-hand column).analyze_data
54
The chart uses a 100% stacked bar for 2023 and a row of percentages for 2022 to show year-over-year shifts in fee perception.analyze_data
55
The chart uses a horizontal bar chart for 2023 data and a column of percentages for 2022 data. Includes specific callouts for fraud/scam and hacking incidents.analyze_data
56
The chart shows a distribution of losses across 9 categories, comparing 2023 (n=34) and 2022 (n=41).analyze_data
57
Base: Acquired assets through Centralized Crypto Trading Platform (n=347). Q45D.analyze_data
58
The slide features a large number '6' indicating it is the 6th section of the deck.transition
59
The slide uses a stacked bar chart combined with detailed callouts for specific demographic segments.analyze_data
60
Base: All respondents 2023 (n=2360); 2022 (n=2360). Q45. What is your attitude toward risk when making investment decisions? *Impact of ads (Q10) was removed inanalyze_data
61
Includes statistical significance indicators (up/down arrows) comparing 2023 to 2022.analyze_data
62
The number '7' is prominently displayed as a design element.transition
63
Includes a bar chart showing distribution of correct answers and a list of demographic insights.analyze_data
64
The slide uses donut charts to compare survey results across two years. It includes a specific breakdown for crypto owners vs non-owners.analyze_data
65
The slide compares survey results from 2023 and 2022 regarding a specific inflation question. It highlights that 68% of Canadians answered correctly in 2023, upanalyze_data
66
The slide uses donut charts to compare survey responses across two years. It highlights that 53% of Canadians correctly identified the statement as false.analyze_data
67
The slide uses donut charts to visualize survey results, highlighting a specific correct response segment.analyze_data
69
The chart uses a horizontal bar format for 2023 data alongside a column for 2022 data, with indicators for significant changes.analyze_data
70
The slide uses a stacked bar chart for 2023 and a list of percentages for 2022 to compare investment management styles.analyze_data
71
Data source: Q46. Base: All respondents 2023 (n=2360); 2022 (n=2360).analyze_data