2021 Consumer Behavior Value Shake up · page 3 of 22
The chart uses a stacked bar approach to show 'spend more' vs 'spend less' and calculates the net difference.
Consulting deck · industry_trends · quantify_impact · balanced density
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Slide schematic 4/6
callout 0/1 chart 1/1 metric 0/1 source-note 1/1 title 2/2
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calloutmetric · primary
Components 6
callout bar-stacked primary source-note action-title headline
Tools 6
Action Titles slide · 90%
Action title: 'Leisure time now centers on the home, boosting the at-home economy'.
AIDA Model slide · 70%The slide presents a clear call to action and highlights a key benefit, which are essential components of the AIDA model.
Annotation slide · 75%Net-spend numbers annotated above each bar.
Chart Selection Guide slide · 75%Diverging bar chart fits net-positive-vs-negative comparison.
So What? Test slide · 70%Subtitle answers 'so what' for the chart.
Von Restorff Effect slide · 85%Callout flags 'at-home is the only positive net spend' — the standout bar.
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Frameworks 0
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