{
  "docId": "019dd923-5de0-76bd-a169-a6c7b873f818",
  "docSlug": "bdad74ac4975af55",
  "documentTitle": "2021 Consumer Behavior Value Shake up",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 3,
  "pageCount": 22,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "industry_trends",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 27,
  "notes": "The chart uses a stacked bar approach to show 'spend more' vs 'spend less' and calculates the net difference.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a169-a6c7b873f818/3",
  "deckHref": "/decks/019dd923-5de0-76bd-a169-a6c7b873f818",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-a6c7b873f818.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-a6c7b873f818#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "At-home hobbies is the only activity that has a net positive spend intent for the next 6 months",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-fefa-773b-abbb-91b1427b4d89",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.9,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Expected spend intent on routine activities in future",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2cae8bc3-e9d2-4e85-8b88-35bd86e5d060",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Net spend intent: 10%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-fefa-773b-abbb-96578ccb3dfc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Accenture Wave 10 Consumer Pulse, conducted Feb 25th – Mar 5th",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "770221d4-b8e7-4324-b116-a15dd63996b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.05,
        "y": 0.18
      },
      "kind": "title",
      "text": "At-home hobbies is the only activity that has a net positive spend intent for the next 6 months",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c59411b8-c752-4826-8b9d-3be3a9148b32",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Leisure time now centers on the home, boosting the at-home economy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee8a71c7-0f05-46b8-8c28-db32eefafbce",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de0d8-54a2-71b8-9aff-ed2fb9a27193",
      "evidence": "Action title: 'Leisure time now centers on the home, boosting the at-home economy'.",
      "confidence": 90
    },
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "5d7c49e8-1664-49db-835b-ba78a99a39bb",
      "evidence": "The slide presents a clear call to action and highlights a key benefit, which are essential components of the AIDA model.",
      "confidence": 0.7
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de0d8-54fe-73c4-a076-95c4417a5e0d",
      "evidence": "Net-spend numbers annotated above each bar.",
      "confidence": 75
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de0d8-54df-7770-86b9-e0730330535d",
      "evidence": "Diverging bar chart fits net-positive-vs-negative comparison.",
      "confidence": 75
    },
    {
      "name": "So What? Test",
      "slug": "so-what-test",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de0d8-551d-7523-bc16-0f19a73e0404",
      "evidence": "Subtitle answers 'so what' for the chart.",
      "confidence": 70
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de0d8-54c0-71af-aa32-bdcbb4264336",
      "evidence": "Callout flags 'at-home is the only positive net spend' — the standout bar.",
      "confidence": 85
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 2,
      "beatId": "019de0d8-51f2-73ea-a434-3f6274023fff",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Pulse data: at-home spend (p.3), WFH adoption (p.6), relocation (p.8).",
      "position": 1,
      "confidence": 85,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 3,
      "from": 2,
      "beatId": "019de0d8-526e-74fb-aaef-07ef6354c42b",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Surface Observation",
      "beatSlug": null,
      "evidence": "At-home hobbies only positive spend intent.",
      "position": 1,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 2,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019de0d8-5307-7081-a644-eb40748d04d1",
      "evidence": "Three data exhibits (spend p.3, WFH p.6, relocation p.8), each set up by a context slide, point to a single pattern.",
      "position": 1,
      "objective": "Stack three evidence streams to prove consumers' center of gravity is shifting home",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 85,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}