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              "evidence": "Title: 'Remote workers demand convenience at home, creating new occasions'.",
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              "evidence": "Real-company case studies (Wabi, Room Service LATAM) validate the approach.",
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              "evidence": "Title: 'CPG leaders need to rethink what they sell, through whom and where'.",
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              "evidence": "Each column's purple banner states an action: Create / Re-evaluate / Build.",
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              "evidence": "Three saturation steps of purple separate the three pillars.",
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              "slug": "color-strategy",
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              "evidence": "Dark→mid→light purple banners encode pillar order.",
              "confidence": 75
            },
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              "slug": "visual-hierarchy",
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              "evidence": "Banner > body text in each column establishes order of read.",
              "confidence": 70
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              "confidence": 85
            },
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              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "Three MECE recommendation pillars summarise the deck's call to action.",
              "confidence": 80
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          ],
          "page_number": 20
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              "slug": "data-ink-ratio",
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              "evidence": "Clean methodology table + two donuts, no decoration.",
              "confidence": 65
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              "slug": "chart-selection-guide",
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              "evidence": "Donuts used for demographic share splits.",
              "confidence": 65
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          ],
          "page_number": 21
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      ],
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      "deck_summary": "Strong Storymakers alignment: clean Triple Take arc with action-titled slides, dual-coded data+voice loops, and a textbook three-pillar payoff. Weakness: minimal explicit named consulting frameworks and the 'Evidence & Proof' beat is light — case studies appear only on p.16.",
      "secondary_arcs": [
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          "slug": "onion",
          "beats": [
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              "end_page": 3,
              "evidence": "At-home hobbies only positive spend intent.",
              "position": 1,
              "start_page": 2
            },
            {
              "name": "First Layer",
              "end_page": 6,
              "evidence": "WFH adoption is the driver.",
              "position": 2,
              "start_page": 4
            },
            {
              "name": "Deeper Layer",
              "end_page": 10,
              "evidence": "People relocating; $2T migrating away from public spaces.",
              "position": 3,
              "start_page": 7
            },
            {
              "name": "Core Insight",
              "end_page": 16,
              "evidence": "Local commerce winning; convenience gap opens.",
              "position": 4,
              "start_page": 11
            },
            {
              "name": "Implications",
              "end_page": 20,
              "evidence": "CPGs must rethink what/whom/where.",
              "position": 5,
              "start_page": 17
            }
          ],
          "evidence": "Argument peels from at-home spend, to WFH cause, to $2T scale, to local commerce, to CPG action.",
          "confidence": 55
        }
      ],
      "images_inspected": 5,
      "slide_frameworks": []
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      "scqa_arc": "Slides 1-3 establish the situation, slides 9-15 introduce the value migration and convenience complications, and slides 17-20 answer with recommendations, but the central question is implied rather than framed.",
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