Luxury customer base shrinking for the first time in history, while top customers taking further share
Good times for a change · page 28 of 49
Uses a dot-pyramid visualization to represent customer segments over time.
Consulting deck · market_landscape · diagnose · dense density
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Slide schematic 5/5
callout 1/1 chart 1/1 list 2/2 title 1/1
Components 5
primary dot bullet bullet headline
Tools 6
Loss Aversion block · 80%
Frames stakes as '50M lost customers' to trigger loss aversion.
Audience Definition slide · 50%title/headline: Luxury customer base shrinking for the first time in history, while top customers taking further share
List presentation slide · 50%list/bullet: Top customers taking further share: ~45%+ market value, >2% incidence on total market
Picture Superiority Effect slide · 80%Four pyramid evolutions show structural shift visually.
Story Moments slide · 78%Designed as 'The Shock' beat - first decline in history.
Von Restorff Effect slide · 88%Pink '~50M lost customers' banner pops against the muted pyramids.
Metrics 1
Frameworks 2