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  "documentTitle": "Good times for a change",
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  "notes": "Uses a dot-pyramid visualization to represent customer segments over time.",
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      "evidence": "Frames stakes as '50M lost customers' to trigger loss aversion.",
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      "evidence": "Designed as 'The Shock' beat - first decline in history.",
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      "evidence": "Pink '~50M lost customers' banner pops against the muted pyramids.",
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