Friction map | To quantify the weight of each emotional and functional friction, 2.600 individual luxury customer journeys were mapped...
True-Luxury Global Consumer Insights · page 70 of 80
The slide uses a complex visualization of 4 prevalent journeys vs the mean, with a callout highlighting specific after-sales friction points.
Consulting deck · customer_journey · illustrate_case · dense density
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Slide schematic 6/7
callout 1/1 chart 1/1 framework 1/1 metric 0/1 paragraph 1/1 source-note 1/1 title 1/1
1 without position metric 1
metric · primary
Components 7
primary line instance primary paragraph source-note headline
Tools 4
Action Titles slide · 80%
Title quantifies '2,600 individual luxury customer journeys'.
Chart Selection Guide slide · 75%Multi-stage journey curves with friction dots beneath.
Credibility Transfer slide · 65%Sample size + methodology cited for authority.
Data-Ink Ratio slide · 60%Dense visualization packs many journeys per inch.
Metrics 1
Frameworks 2