{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5de0-76bd-a167-7e4af6d8c3d4", "slug": "1bb7aa636aa231dc", "title": "True-Luxury Global Consumer Insights", "subtitle": "BCG", "author": "BCG", "pageCount": 80, "kind": "consulting-deck", "orientation": "landscape", "aspectRatio": 1.778, "document": { "id": "019dd923-5de0-76bd-a167-7e4af6d8c3d4", "slug": "1bb7aa636aa231dc", "title": "True-Luxury Global Consumer Insights", "rawTitle": "True-Luxury Global Consumer Insights", "authorId": "BCG", "authorName": "BCG", "authorDisplay": "BCG", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "BCGxAltagamma_True-Luxury Global Consumer Insights 2023_vAltagamma Soci.pdf", "sourceUrl": "https://altagamma.it/media/source/BCGxAltagamma_True-Luxury%20Global%20Consumer%20Insights%202023_vAltagamma%20Soci.pdf", "sourceDate": "2023-07-15 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-24 07:54:31+00", "status": "ready", "pageCount": 80, "orientation": "landscape", "aspectRatio": 1.778, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/1bb7aa636aa231dc", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 80, "pagesIndexed": 80, "pagesWithImages": 80, "pagesWithMetadata": 80, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 487, "chartCount": 25, "metricSlides": 36, "toolMatches": 179, "documentToolMatches": 0, "frameworkMatches": 42, "arcMatches": 2, "beatMatches": 8, "loopMatches": 10, "patternMatches": 0, "storymakersMatch": true, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "019dd95a-0543-7581-99af-91f99aa99d15", "evidence": "Sets context (pp 1-9), surfaces problem (pp 10-23), proposes thematic solutions (pp 24-57), proves with research (pp 58-71), closes with action (pp 72-80).", "isPrimary": true, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "matchId": "019dd95a-0543-7581-99af-97ba60a3919a", "evidence": "Facts (market+sentiment 1-17), Implications (top 10 trends and deep dives 18-57), Action (CX playbook 58-80).", "isPrimary": false, "confidence": 55, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "beats": [ { "to": 9, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 1, "name": "Situation & Context", "beatId": "019dd95a-0702-74a3-87e2-ba0a4bf0e718", "matchId": "019dd95a-0543-7581-99af-91f99aa99d15", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "Study setup p3, market thrives p6, pyramid p9 frame the world.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. 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The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 55 } ], "loops": [ { "to": 9, "from": 6, "loop": { "name": "02_pattern_hunter", "slug": "02-pattern-hunter", "status": "active", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "canonId": "019dd956-6695-771a-be2e-f1748ef041a4", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "description": "Group multiple pieces of evidence that together point to a pattern or conclusion", "familyLabel": null, "categoryName": "Logical Reasoning", "categorySlug": "logical-reasoning" }, "matchId": "019dd95a-088c-724c-b30e-e8649fdf4159", "evidence": "Recovery p6, scenarios p7, China p8 build to pyramid conclusion p9.", "position": 1, "objective": "Stack market evidence to conclude top of pyramid is the priority", "confidence": 70, "extraction": { "at": 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{ "frameworks": [ { "name": "Hyper-specialization vs Hyper-personalization", "slug": "hyper-specialization-vs-personalization", "evidence": "Slide titled with the dichotomy and 'Playing defense → Playing offense' arrow.", "confidence": 85 } ], "page_number": 76 } ] }, "matchedAt": "2026-04-26 19:58:39+00", "slidesSeen": 80, "deckSummary": "Classic BCG industry-insights report: strong action titles, MECE structuring (Top 10 trends, three pillars, four KSA actions) and signature visual frameworks (wealth pyramid, severity-frequency friction map, iceberg) make it well-aligned with Storymakers blocks/loops, but the deck reads as five thematic mini-reports stitched together rather than a single dramatic arc, so its arc fit (Consultant's Gambit) is structural rather than emotional.", "imagesInspected": 9, "extractionSeconds": 500.98224 }, "score": { "backend": "claude", "scoredAt": "2026-05-02 07:11:04.207+00", "subScores": { "scqa_arc": 55, "action_titles": 82, "mece_structure": 65, "closing_strength": 55, "evidence_quality": 82, "clarity_of_thesis": 55, "production_quality": 72, "visual_storytelling": 72 }, "totalScore": 67, "coveragePct": 100, "explanations": { "scqa_arc": "Each chapter has its own mini-arc but the deck overall is an analytical anthology rather than SCQA — no unifying complication or central question is posed before the analysis begins.", "action_titles": "Strong action-title discipline across ~75% of content slides, e.g. 'Personal luxury has recovered to pre-covid levels and Experiential on the way; High single-digit growth expected' (slide 6); a few topic-label exceptions (slide 7 main title, slides 20-23 series labels).", "mece_structure": "Three chapters are reasonably distinct, but the 'top 10 trends' (slides 18-23) overlap with the dedicated KSA, generational, GenAI and Web3 deep dives, and three near-identical 'Zoom into Luxury customer experience' dividers (60, 72, 74) blur the chapter-3 substructure.", "closing_strength": "Final non-bio 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into Luxury customer experience' dividers into one", "Add a final synthesis slide before p.78 that restates all eight chapter 'so whats' as a CEO checklist, and move the team bio to an appendix so the deck closes on recommendation, not on acknowledgements" ], "closingScore": 68, "openingScore": 58, "topStrengths": [ "Declarative action titles that carry the argument even when skimmed (pp.6, 9, 12, 16, 34, 62, 77)", "Strong two-part 'setup then punchline' device used repeatedly (p.12 'worse-off, but are spending more'; p.61 to p.62 'decade of omnichannel…yet customers are still not happy')", "CX chapter (pp.58-77) is a near-textbook SCQA mini-arc: situation (omnichannel decade), complication (still unhappy, 44%), analysis (friction map of 2,600 journeys), resolution ('think in journeys, not channels')", "Data is consistently anchored to a concrete callout metric rather than generic context (KSA 6B€ by '30, 71% prospective virtual fashion buyers, ~5X engagement uplift)" ], "topWeaknesses": [ "No deck-level thesis or 'answer-first' slide in the first 5 pages — reader has to infer the argument from chapter titles", "Top 10 Trends section (pp.19-23) is a four-part list dump split across slides numbered I/IV through IV/IV — titles are topic labels, not insights", "Three near-duplicate section dividers titled 'Zoom into Luxury customer experience' (pp.59, 60, 72, 74) — signals sub-structure failure inside the CX chapter", "Closing 'Thank you.' (p.80) after a team-bio slide — no consolidated call to action or next-steps synthesis for the whole study", "Eight chapters are sequenced additively, not MECE — GenAI (pp.39-47), Web3 (pp.48-57) and CX (pp.58-77) all touch digital experience but never cross-reference" ], "narrativeScore": 62, "pillarCritique": "Section dividers (pp.5, 10, 18, 24, 30, 39, 48, 58) are genuine thematic chapters rather than topic dumps, but they are adjacent trends rather than MECE pillars of one argument — a reader cannot reconstruct a single 'so what' from the divider titles alone.", "closingCritique": "p.77 delivers a memorable mantra ('Think in customer journeys, not in business channels') and pp.75-76 offer a clear CX recommendation, but this only resolves the final chapter — there is no deck-level synthesis tying KSA, generations, GenAI, Web3 and CX together before the team bio and 'Thank you.'", "openingCritique": "The first 5 slides are cover, TOC, study methodology (p.3), partnership context (p.4), and Chapter 1 divider (p.5) — no thesis or stakes-setting hook; the first insight-bearing title doesn't appear until p.6 ('Personal luxury has recovered to pre-covid levels… High single-digit growth expected'). 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"metric", "text": "62%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:40:53.072+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bdc876e3-224a-451f-b0e1-c4a30033987c", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Consumer preference percentage: 75%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:45:51+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb5-76f0-a0aa-4f2c7001a8c1", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.5, "x": 0.35, "y": 0.95 }, "kind": "source-note", "text": "Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey Mar/Apr '23 (12K respondents in 12 countries)", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": 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(1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. 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Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:41:14.824+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "15b174dc-6a6e-4eda-8e4e-f145122129fd", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.9, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "In the current early-staged market, Early Adopters are young gens' tech pioneers and Escapers; still long path ahead to reach mass market", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:41:14.824+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "32eec646-8082-48d5-88f7-b305206e1dba", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. 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(1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." } ], "frameworks": [ { "matchId": "9a2f33bb-152f-472a-8d84-8b60dde3cd30", "evidence": "The chart displays the classic S-curve of technology adoption with segments like Innovator/Early Adopter, Early Majority, and Late Majority.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 18:41:14.824+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 55, "frameworkName": "technology-adoption-lifecycle" } ], "arcBeats": [ { "to": 57, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 24, "name": "Solution & Approach", "beatId": "019dd95a-0702-74a3-87e2-c0a87fb0c691", "matchId": "019dd95a-0543-7581-99af-91f99aa99d15", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "Four thematic deep dives: KSA, generations, GenAI, Web3 each propose where to play.", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. 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Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 55 } ], "loops": [ { "to": 57, "from": 49, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null }, "matchId": "019dd95a-088c-724c-b30f-039963bab6c5", "evidence": "p49-50 what Web3 is, p51 challenges, p52 '3 reasons to believe', p53-56 evidence, p57 ~5x engagement upside.", "position": 7, "objective": "Argue Web3 is nascent but window is opening for luxury", "confidence": 70, "extraction": { "at": "2026-04-29 13:07:29.689431+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 56, "type": "resolution", "title": "The slide uses a three-column layout to present distinct consumer insights, supported by survey data from the BCG-Altagamma True-Luxury Global Consumer Insight ", "function": "summarize", "rawType": "key_takeaways", "block": null, "metadata": { "slideType": "key_takeaways", "slideTypeCanon": { "name": "Key takeaways", "slug": "key_takeaways", "status": "active", "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 76, "componentCount": 16, "textChars": 481, "nDataPoints": 6, "notes": "The slide uses a three-column layout to present distinct consumer insights, supported by 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sentiment: 54%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 12:45:55+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-acb5-76f0-a0ac-f0a49cd4fb6c", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.3, "x": 0.35, "y": 0.45 }, "kind": "paragraph", "text": "POSITIVE BRAND PERCEPTION", "attrs": null, "canon": { "kind": { "name": 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