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  "documentTitle": "True-Luxury Global Consumer Insights",
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      "text": "Exemplary frictions in Aftersales: At-home \"unboxing\" of online purchases is completely neglected by brands: ~ 70% of consumers find unboxing extremely important and felt it was anticlimactic ~ 65% say brands are missing to provide an \"extra surprise\"",
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      "text": "Source: BCG-Altagamma True-Luxury Global Consumer Insight Survey Mar/Apr '23 (2.6 K respondents in 6 countries); BCG analysis",
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