THE IPSOS REPUTATION COUNCIL · page 8 of 30
Includes two stacked bar charts representing survey data and a testimonial quote.
Consulting deck · industry_trends · analyze_data · overcrowded density
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Audience Persona slide · 70%
Specifically thinking about corporate communications, Council members increasingly recognise AI's potential to transform their functions, streamline operations, and enhance their engagement strategies.
Pyramid Principle slide · 60%While some Council members report that their organisations are regularly utilising AI in communications, it tends to be for routine or lower-value tasks, such as customer service chatbots or drafting.
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