THE IPSOS REPUTATION COUNCIL · page 7 of 30
Includes a large artistic background image and references to Ipsos study, Bletchley Declaration, and a Biden quote.
Consulting deck · section_divider · establish_context · overcrowded density
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Audience Definition slide · 70%
The public response to the arrival of consumer and business-facing generative artificial intelligence (AI) can be best summed up as 'nervous anticipation'. 54% of the general public, from a 31-country survey, share this view.
Storytelling Effect slide · 60%AI's potential to revolutionise the role of the corporate communicator is clear to Council members, but so are the risks AI poses because of potential misuse by communicators themselves, or malicious actors.
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