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      "Add a one-page executive answer slide at p.3 that states the single thesis across all six themes (e.g. 'Reputation in 2024 is won by communicators who localise, lead on AI ethics, and pre-empt activism') before the ToC",
      "Replace each generic 'Conclusion' with an action title that states the so-what (e.g. p.10 → 'Build an AI ethics policy now — existing ones are insufficient for 80% of CCOs')",
      "Insert proper section dividers for ESG (before p.16), Acquisitions (before p.17) and D&I (before p.26) so the six pillars are visible at a glance, and add a final 'What CCOs should do next' synthesis slide before the appendix",
      "Convert topic-label headers (p.5, p.11, p.21) into declarative claims that lead with the finding rather than the survey question"
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      "Four separate slides titled simply 'Conclusion' (p.10, 15, 20, 25) — generic labels that bury the insight and signal topic-dump structure",
      "Inconsistent section dividers (only p.7 and p.22) for what is really a 6-pillar deck, so the MECE backbone is invisible to a skim reader",
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    "titleQualityCritique": "Mixed: some titles are genuinely declarative and insight-bearing (p.9 'Existing ethical policies in business are sufficient for the adoption of AI', p.14 'Local teams should be empowered to be the first responder when a crisis occurs'), but many are topic labels (p.5/6 'Global Perspectives on Sector Reputations', p.11 'Quickfire: Fake News', p.21 'Quickfire: Purpose…', and four slides are simply titled 'Conclusion')."
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