The opportunity for relationship-building with an open-minded audience makes esports a premier channel to activate sponsorships and advertisements.
Monitor Deloitte’s 2022 Chief Transformation Officer Study — Designing Successful Transformations · page 20 of 36
Includes a comparison chart between esports viewers and the general European population regarding advertising receptivity.
Consulting deck · industry_trends · analyze_data · overcrowded density
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Contrast Pairs loop · 65%
Loop 6 opens with viewers-vs-general framing.
Action Titles slide · 80%Callout names esports as 'premier channel for sponsorship activation'.
Audience frame slide · 70%The opportunity for relationship-building with an open-minded audience makes esports a premier channel to activate sponsorships and advertisements.
Contrast Principle slide · 75%Esports viewers vs general European sample bars.
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