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As such, Spain and Poland, which have the highest overall esports penetrations, are also the countries with the highest share of paying consumers (31% and 30%, respectively).\nThe amount of money spent on esports products, content and services increase with usage intensity (see figure 13). Among the hardcore audience, this amount is more than four times higher than among occasional audience groups.\nAlso changing between the groups is the distribution of expenditure. Occasional viewers focus their esports spending mainly on event tickets and merchandising purchases (often associated with attending a live event). 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Therefore, it may not be possible to recreate sums, shares and growth rates based on other stated figures, as the underlying calculation is based on precise (non-rounded) values. This publication contains information derived from publicly available or other direct sources. We have not performed any verification work for this report or audited any of this externally sourced information. This publication is not a substitute for professional advice or services, nor should it be used as a basis for decisions or actions that may affect your finances or business. 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Still, it is not suitable for forming a global or continental average, as the results are not weighted, and some markets were not considered. Accordingly, all total and average reported values are to be understood exclusively as figures for the investigated overall sample but not for the global or continental population.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:33:01.811+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "14b99aa4-331c-4808-b6ff-c47dc0c06115", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.92, "x": 0.04, "y": 0.52 }, "kind": "paragraph", "text": "For the expert survey, Deloitte contacted numerous European sector representatives in cooperation with the Interactive Software Federation of Europe (ISFE). In the first part of the survey, experts provided information about their organisation’s business activities and economic situation. Then, in the second part, they had the opportunity to discuss overall trends and matters that impact the development of the esports sector in Europe. 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DTTL (also referred to as “Deloitte Global”) and each of its member firms and related entities are legally separate and independent entities, which cannot obligate or bind each other in respect of third parties. DTTL and each DTTL member firm and related entity is liable only for its own acts and omissions, and not those of each other. DTTL does not provide services to clients. 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Legal advisory services in Germany are provided by Deloitte Legal. Our professionals deliver measurable and lasting results that help reinforce public trust in capital markets, enable clients to transform and thrive, and lead the way toward a stronger economy, a more equitable society and a sustainable world. Building on its 175-plus year history, Deloitte spans more than 150 countries and territories. 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DTTL and each of its member firms, and their related entities, are legally separate and independent entities.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:33:02.633+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d999bafc-01bd-4341-8ab4-8a12f63a08c9", "parentComponentId": null }, { "bbox": { "h": 0.14, "w": 0.13, "x": 0.83, "y": 0.81 }, "kind": "image", "text": "ISFE Esports", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:33:02.633+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "24738210-c6f9-4caf-afb8-360df09df676", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.2, "x": 0.04, "y": 0.06 }, "kind": "image", "text": "Deloitte", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:33:02.633+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d9a63844-77f4-4a4e-81a9-5a10a73b58b8", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true } ], "arcBeats": [ { "from": 5, "to": 16, "label": "The Facts (What)", "description": "Section 02 catalogues consumption, demographics, monetization data." }, { "from": 17, "to": 21, "label": "The Implications (So What)", "description": "Section 03 derives broadcasting + sponsorship implications from the data." }, { "from": 22, "to": 28, "label": "The Action (Now What)", "description": "Section 04 covers value creation: teams, leagues, M&A momentum." } ], "loops": [ { "from": 6, "to": 7, "label": "Tale Two Worlds", "description": "Contrast pandemic engagement decline with leading benchmark countries" }, { "from": 8, "to": 10, "label": "Segmentation Split", "description": "Decompose audience by genre to show no single dominant segment" }, { "from": 11, "to": 13, "label": "Zoom In", "description": "Zoom from reach into intensity and demographic profile of the core viewer" }, { "from": 14, "to": 16, "label": "Funnel Analysis", "description": "Trace path from motivation through to paying-consumer monetization" }, { "from": 18, "to": 19, "label": "Pareto Focus", "description": "Show streaming platforms (Twitch/YouTube) dominate broadcasting reach" }, { "from": 20, "to": 21, "label": "Tale Two Worlds", "description": "Contrast esports viewer attitudes vs general sample to justify sponsorship" }, { "from": 23, "to": 26, "label": "Zoom In", "description": "Deep dive into operator economics for teams and league/event organisers" }, { "from": 27, "to": 28, "label": "Why Now", "description": "Demonstrate the M&A surge and current investor window" } ] }