Compared to the overall sample, esports viewers integrate paid subscription services and event attendance more extensively in their leisure time activities.
Monitor Deloitte’s 2022 Chief Transformation Officer Study — Designing Successful Transformations · page 12 of 36
The chart compares esports viewers against an overall sample across four behavioral/lifestyle metrics.
Consulting deck · customer_journey · analyze_data · overcrowded density
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bar-grouped paragraph paragraph source-note headline subtitle
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Action Titles slide · 80%
Callout describes lift behaviour over baseline.
Annotation slide · 80%Multiplier labels (e.g., 1.71x) on bars.
Audience Segmentation slide · 80%The esports fan base is young, diverse, value-conscious, digitally native and increasingly rare on traditional channels.
Contrast Principle slide · 75%Esports viewers contrasted against overall sample.
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