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  "documentTitle": "Monitor Deloitte’s 2022 Chief Transformation Officer Study — Designing Successful Transformations",
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  "notes": "The chart compares esports viewers against an overall sample across four behavioral/lifestyle metrics.",
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      "text": "Fig. 7 – Distribution of selected characteristics among the target group. Esports viewers vs. overall sample.",
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      "text": "The esports fan base is young, diverse, value-conscious, digitally native and increasingly rare on traditional channels. This implies opportunities for interactions regarding topics where esports spectators stand out from the general population",
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      "text": "The most frequent consumers of esports are the much sought-after Millennials and Generation Z. Esports stakeholders seem to be in a position to access and start interactions with esports spectators of such age groups.",
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      "text": "Notes: 1) Percentages represent the share of people who stated that the respective characteristics ‘rather apply’ or ‘fully apply’\nSource: Deloitte analysis",
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