Only half (50%) agree they are 'able to access the data [they] need across organisational silos to derive actionable insights', and only a slightly higher percentage (57%) deem themselves to have the marketing analytics required 'to optimise against key CX metrics'.
Bridging Customer Experience Gap · page 32 of 56
The slide highlights organizational and technical barriers to data sharing.
Consulting deck · data_table · analyze_data · overcrowded density
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