The design gap: mastering front-end design and content
Bridging Customer Experience Gap · page 33 of 56
Includes references to Design Management Institute's Design Value Index.
Consulting deck · section_divider · establish_context · overcrowded density
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Action Titles slide · 70%
Callout 'Design-driven companies deliver better business performance'
Audience Definition slide · 70%The proliferation of devices, channels, touchpoints and marketing messages has made it harder to deliver a unified customer experience, but companies that can get this right will reap the rewards.
Credibility Transfer slide · 75%Cites external research ('S&P 500 211%') to validate design's ROI
Storytelling Effect slide · 60%Leading with design necessitates standing in the customer's shoes, creating experiences that don't just get them from A to B, but create an enjoyable experience on the way; one which the customer will
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