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  "documentTitle": "Bridging Customer Experience Gap",
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      "text": "Only half (50%) agree they are 'able to access the data [they] need across organisational silos to derive actionable insights', and only a slightly higher percentage (57%) deem themselves to have the marketing analytics required 'to optimise against key CX metrics'.",
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      "text": "Only half (50%) agree they are 'able to access the data [they] need across organisational silos to derive actionable insights', and only a slightly higher percentage (57%) deem themselves to have the marketing analytics required 'to optimise against key CX metrics' (Figure 12).",
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      "text": "As with technology, it is clear many organisations still need to work out how to exploit data fully. It was seen in Figure 5 that only 56% of respondents describe their data capability as 'excellent' or 'good', and it is evident that organisational and technical barriers to data sharing and insight continue to hamper many companies.",
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      "text": "The purpose of CX and marketing technology is ultimately to help organisations harness data to maximum effect. Integration of technology platforms means that organisations have a more complete view of customer interactions, with better insights and decision-making another tangible benefit.",
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      "text": "Marketer survey\nFigure 12: Please indicate whether you agree or disagree with the following statements relating to your customer experience.",
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