Gen-Zers are not the most deal-oriented, despite more modest incomes
How Can US Brands Reach Gen Z · page 7 of 8
The chart shows that Gen Z is less likely to abandon a purchase or switch brands due to lack of a discount compared to older generations.
Consulting deck · data_table · analyze_data · balanced density
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Contrast Pairs loop · 85%
Gen Z vs 'Others' bars side-by-side in each category.
Action Titles slide · 95%Title states the insight: 'Gen-Zers are not the most deal-oriented, despite more modest incomes'.
Annotation slide · 80%Segment percentages labelled in-bar; '42 / 41 / 54 / 48' purchased-with-discount row labelled above.
Chart Selection Guide slide · 85%100% stacked bar showing 'action if no discount offered' breakdown.
Small Multiples slide · 85%Two paired comparisons (Beauty | Apparel) × (Gen Z | Others).
Unexpected Pattern slide · 80%'Despite more modest incomes' flips the expected price-sensitivity assumption.
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