How Can US Brands Reach Gen Z — playbook

How Can US Brands Reach Gen Z

BCG

arc beats above · slides in the middle · loops below · scroll → 1 LOOPS

Deck intelligence map

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coverage by narrative range · generated from this deck JSON

Narrative range 6 total

Metadata

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Metrics

Tools

Frameworks

Beats

Loops

The Facts (What) 5 slides 100% 5/5 slides 100% 5/5 slides · 28 hits 100% 5/5 slides 100% 5/5 slides · 38 hits 20% 1/5 slides 100% 5/5 slides 100% 5/5 slides The Implications (So What) 1 slides 100% 1/1 slides 100% 1/1 slides · 6 hits 100% 1/1 slides 100% 1/1 slides · 9 hits 100% 1/1 slides 100% 1/1 slides 100% 1/1 slides

Slide inventory

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every slide · same image gating as the playbook

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front_matter

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transition

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Survey data from BCG Gen Z Survey, May 2023.analyze_data

Open slide detailBeat · The Facts (What)Loop · Pattern Hunter

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Source: BCG Gen Z Survey, May 2023. Notes: Respondents were asked to select from a scale of 1 to 7 on which 1 was “significantly less likely to purchase” and 7 analyze_data

Open slide detailBeat · The Facts (What)Loop · Pattern Hunter

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Source: BCG Gen Z Survey, May 2023. Notes: Number of respondents for physical wellness/number of respondents for mental or emotional wellness: Gen Z n = 353/401analyze_data

Open slide detailBeat · The Facts (What)Loop · Pattern Hunter

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The slide uses a dual-ring donut chart to compare two demographic segments across four distinct survey questions.compare_options

Open slide detailBeat · The Facts (What)Loop · Pattern Hunter

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The chart shows that Gen Z is less likely to abandon a purchase or switch brands due to lack of a discount compared to older generations.analyze_data

Open slide detailBeat · The Facts (What)Loop · Pattern Hunter

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Uses a bubble chart visualization to represent percentages across four generational cohorts.compare_peers

Open slide detailBeat · The Implications (So What)Loop · Pattern Hunter