Gen-Zers are more likely to view social media as an alternative to traditional search
How Can US Brands Reach Gen Z · page 5 of 8
Source: BCG Gen Z Survey, May 2023. Notes: Number of respondents for physical wellness/number of respondents for mental or emotional wellness: Gen Z n = 353/401; millennials n = 346/365; Gen Z n = 76/68; boomers = 114/55. Question covered a number of retail categories.
Consulting deck · industry_trends · analyze_data · dense density
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Slide schematic 6/6
chart 2/2 legend 1/1 paragraph 1/1 source-note 1/1 title 1/1
Components 6
line line legend paragraph source-note headline
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Action Titles slide · 95%
Title states the insight: 'Gen-Zers are more likely to view social media as an alternative to traditional search'.
Annotation slide · 70%Endpoint dots labelled with percentages on each line.
Chart Selection Guide slide · 60%Line charts for Mental or Emotional Wellness discovery trends by generation and Physical Wellness discovery trends by generation
Chart Selection Guide slide · 85%Line charts show channel-share decline across generations.
Small Multiples slide · 90%Two side-by-side panels — Physical Wellness | Mental or Emotional Wellness — same axes/scale.
Visual Hierarchy slide · 70%Headline left, panels right; reader's eye lands on title then chart.
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