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  "documentTitle": "How Can US Brands Reach Gen Z",
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  "notes": "The chart shows that Gen Z is less likely to abandon a purchase or switch brands due to lack of a discount compared to older generations.",
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      "text": "Source: BCG Gen Z Survey, May 2023. Notes: Number of respondents for beauty and skincare/number of respondents for apparel, footwear, and accessories: Gen Z n = 324/272; non-Gen Z n = 422/464.",
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      "text": "Gen-Zers are not the most deal-oriented, despite more modest incomes",
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