Redefine the measure of success—shifting from channel to customer-first perspective; deploy holistic, rigorous ROI measurement
Future of Sales Marketing Executive Perspectives · page 20 of 22
The slide uses a three-column structure to contrast current pitfalls (with metrics) against best practices.
Consulting deck · recommendation · recommend · overcrowded density
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Action Titles slide · 90%
Title quotes redefine measurement to customer-first ROI.
Balanced scorecard slide · 70%Set common objectives across channels, and marketing and sales teams, linking them to customer outcomes. Set up strategic customer-focused scorecard and dashboard with high-level and operational KPIs
Closing Techniques slide · 65%Final implications slide closes with a 'redefine success' challenge.
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