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          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1321-706c-9a65-867783ec73fc",
        "evidence": "Opens the deck's 'Situation' beat establishing market context.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
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        },
        "pageNumber": 2,
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      },
      {
        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
          "version": 1,
          "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1321-706c-9a65-997176a4e81f",
        "evidence": "Crystallises POV+stakes into title 'The future of sales and marketing is here'.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:32.384959+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
        "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
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        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
      },
      {
        "tool": {
          "name": "Pyramid Principle",
          "slug": "pyramid-principle",
          "status": "active",
          "bestFor": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.",
          "canonId": "019dd956-7cbd-7219-a477-c871e2bc1aff",
          "version": 1,
          "bodyDocId": "88b6ac56-b880-46f9-8621-ef3491ab6235",
          "description": "Lead with the answer; group three to five MECE supports beneath it; recurse one level down. Top-down hierarchical structure for any document with a single recommendation.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1321-706c-9a65-972fb7332e6f",
        "evidence": "Top-down summary: governing message, then trend evidence, then prescriptions.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.",
        "confidence": 85,
        "extraction": {
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          "model": "claude-legacy",
          "runId": null,
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        },
        "pageNumber": 3,
        "whyItWorks": "Solves the two failure modes of expert communication at once: (1) the long climb where readers wait pages for the answer, and (2) logical mush from non-MECE groupings. Progressive disclosure lets a reader stop at any depth and get the right information.",
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        "cardinality": null,
        "narrativePurpose": "Transfer conviction with minimum reader effort by mirroring how decision-makers consume information: answer first, scaffolding behind."
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      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1321-706c-9a65-9ee6162aa787",
        "evidence": "Foreshadows the 3-pillar implications framework expanded on page 12.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:32.384959+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 3,
        "whyItWorks": null,
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        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Loss Aversion",
          "slug": "loss-aversion",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9761-738f-8fd4-558a63ea744a",
          "version": 1,
          "bodyDocId": null,
          "description": "Losses are felt 2x more strongly than equivalent gains - frame stakes as potential loss",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1321-706c-9a66-1139a79d56db",
        "evidence": "Frames the cookie phaseout as a loss to be mitigated.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:32.384959+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "The Rule of Three",
          "slug": "the-rule-of-three",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8962-75cf-b4f8-9394501a6f33",
          "version": 1,
          "bodyDocId": null,
          "description": "Ideas presented in threes are more memorable and satisfying",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1321-706c-9a66-422da80cc787",
        "evidence": "Three groupings used to organise the recommendations.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:32.384959+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
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        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1321-706c-9a66-3e94b6d86d2f",
        "evidence": "Explicit 3 pillars: customer-first / future-proof channel / integrated operations.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 90,
        "extraction": {
          "at": "2026-04-29 13:07:32.384959+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 12,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "The Rule of Three",
          "slug": "the-rule-of-three",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8962-75cf-b4f8-9394501a6f33",
          "version": 1,
          "bodyDocId": null,
          "description": "Ideas presented in threes are more memorable and satisfying",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1321-706c-9a66-6ff55a2bae5c",
        "evidence": "Three numbered sub-strategies under the recommendation.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:32.384959+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 14,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
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      },
      {
        "tool": {
          "name": "Chunking",
          "slug": "chunking",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39",
          "version": 1,
          "bodyDocId": null,
          "description": "Information grouped into chunks is remembered better - structure content in digestible units",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1321-706c-9a65-b42cc8c25fab",
        "evidence": "Trends split into discrete digestible single-insight slides.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 72,
        "extraction": {
          "at": "2026-04-29 13:07:32.384959+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Inductive Reasoning",
          "slug": "inductive-reasoning",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-99c6-705e-94cc-76a504c3da37",
          "version": 1,
          "bodyDocId": null,
          "description": "Grouping similar evidence to form a conclusion (Evidence → Pattern → Conclusion)",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1321-706c-9a65-b062f171a563",
        "evidence": "First in five-slide pattern stack accumulating trend evidence toward a single conclusion.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:32.384959+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 4,
        "whyItWorks": null,
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        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Contrast Pairs",
          "slug": "contrast-pairs",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
          "version": 1,
          "bodyDocId": null,
          "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1321-706c-9a65-d41ce7d78510",
        "evidence": "Explicit B2C vs B2B split forming a comparison pair.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:32.384959+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
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        },
        "pageNumber": 6,
        "whyItWorks": null,
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        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Information Gap Theory",
          "slug": "information-gap-theory",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-a856-765e-88bc-f703bdfec762",
          "version": 1,
          "bodyDocId": null,
          "description": "Curiosity arises from gap between what we know and want to know",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1321-706c-9a66-011277eb173d",
        "evidence": "Opens curiosity gap about a $1.3T opportunity that demands a response.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
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          "model": "claude-legacy",
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        },
        "pageNumber": 9,
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      },
      {
        "tool": {
          "name": "The Turn",
          "slug": "the-turn",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-a2b1-7787-8ff6-60ba7e50b814",
          "version": 1,
          "bodyDocId": null,
          "description": "Pivotal moment where perspective shifts or insight emerges",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1321-706c-9a66-2a799f36cf7c",
        "evidence": "Pivot point from trends evidence to implications-for-leaders prescriptions.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:32.384959+00",
          "model": "claude-legacy",
          "runId": null,
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        },
        "pageNumber": 11,
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        "cardinality": null,
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      },
      {
        "tool": {
          "name": "Chunking",
          "slug": "chunking",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39",
          "version": 1,
          "bodyDocId": null,
          "description": "Information grouped into chunks is remembered better - structure content in digestible units",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1321-706c-9a66-39a83ef01a61",
        "evidence": "Eight recommendations grouped into three pillars to ease cognition.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
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          "model": "claude-legacy",
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        },
        "pageNumber": 12,
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      },
      {
        "tool": {
          "name": "Parallel Structure",
          "slug": "parallel-structure",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9f34-762a-93b7-1d8e84bbd153",
          "version": 1,
          "bodyDocId": null,
          "description": "Using similar grammatical structure for related ideas",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-1321-706c-9a66-54be39ce8e12",
        "evidence": "Each of 8 recommendation slides uses identical action-title + framework + example layout.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 78,
        "extraction": {
          "at": "2026-04-29 13:07:32.384959+00",
          "model": "claude-legacy",
          "runId": null,
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        },
        "pageNumber": 13,
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      },
      {
        "tool": {
          "name": "Progressive Disclosure",
          "slug": "progressive-disclosure",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-ac0e-734f-96a9-2a5ce72bdc19",
          "version": 1,
          "bodyDocId": null,
          "description": "Users less overwhelmed when complex features revealed gradually",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect",
          "Designer"
        ],
        "matchId": "019dd95a-1321-706c-9a66-5a6370064c7c",
        "evidence": "Eight recommendations revealed one at a time after the page-12 summary.",
        "pageRefs": null,
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        "confidence": 70,
        "extraction": {
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        "pageNumber": 13,
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      },
      {
        "tool": {
          "name": "Contrast Pairs",
          "slug": "contrast-pairs",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
          "version": 1,
          "bodyDocId": null,
          "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1321-706c-9a66-a01a8c00b29a",
        "evidence": "Explicit 'Maintain... but remove boundaries' contrast pair.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:32.384959+00",
          "model": "claude-legacy",
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        "pageNumber": 18,
        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "Opening Hooks",
          "slug": "opening-hooks",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-aeb0-77d5-bfbd-9cd9a6be8186",
          "version": 1,
          "bodyDocId": null,
          "description": "Techniques to capture attention: Startling statistic, provocative question, short story, analogy, contrast",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-1321-706c-9a65-6c12c51eefd5",
        "evidence": "Cover with bold title 'The Future of Sales and Marketing Is Here' as opening hook.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:32.384959+00",
          "model": "claude-legacy",
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        "pageNumber": 1,
        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "Action Titles",
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        "evidence": "Classic BCG structure: trends (p.2-8), challenge (p.9-10), recommendations (p.11-12), 8 detailed proof points (p.13-19), impact (p.20).",
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              "evidence": "Hard numbers: 1.2bn devices, 29% CAGR, 86%, 2-3x, 60%+.",
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          "tools": [
            {
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              "evidence": "Title quotes the conclusion: traditional channels shifting toward convenience/immersion/etc.",
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              "evidence": "Eight product/store photos (Chanel, Lowe's Holoroom, Uniqlo, Amazon Go) dominate the slide.",
              "confidence": 88
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            {
              "id": 155,
              "slug": "credibility-transfer",
              "layer": "Slide",
              "evidence": "Named brand examples (Chanel, Lowe's, Microsoft, Hyundai/Audi) borrow authority.",
              "confidence": 82
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            {
              "id": 161,
              "slug": "law-of-similarity",
              "layer": "Slide",
              "evidence": "Four parallel category boxes with photo+caption pattern.",
              "confidence": 75
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            {
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              "slug": "emotional-appeal",
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              "evidence": "Vivid retail experience imagery evokes desire.",
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        {
          "tools": [
            {
              "id": 118,
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              "evidence": "Title states tech innovation is fueling exponential change.",
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              "slug": "concrete-language",
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              "evidence": "Specific named technologies: AI, AR/VR, metaverse, NFTs, crypto.",
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        {
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              "evidence": "Title quantifies the prize: '$1.3 trillion potential by 2030'.",
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              "evidence": "Specific dollar figure and 43% content-provider share.",
              "confidence": 88
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              "evidence": "Large 88% callout draws the eye.",
              "confidence": 75
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              "evidence": "'Privacy concerns... challenge' framing creates loss-aversion tension.",
              "confidence": 60
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              "evidence": "Frames the cookie phaseout as a loss to be mitigated.",
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        {
          "tools": [
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              "id": 118,
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              "evidence": "Eight news-clipping cards with hero images dominate the layout.",
              "confidence": 85
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            {
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              "layer": "Slide",
              "evidence": "Cites Forbes, CNBC, FT, HBR, Business Insider mastheads as proof.",
              "confidence": 88
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            {
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              "layer": "Slide",
              "evidence": "Multiple outlets agreeing creates 'everyone is saying this' momentum.",
              "confidence": 70
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              "evidence": "Eight identically-formatted news cards.",
              "confidence": 75
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              "slug": "the-turn",
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              "evidence": "Pivot point from trends evidence to implications-for-leaders prescriptions.",
              "confidence": 70
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        {
          "tools": [
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              "evidence": "Title states the recommendation: personalize journeys, reinvent channels, combine capabilities.",
              "confidence": 92
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              "layer": "Slide",
              "evidence": "Three pillar headers anchor 8 numbered recommendations.",
              "confidence": 85
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            {
              "id": 161,
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              "evidence": "Three parallel pillar rows with identical icon+label+list structure.",
              "confidence": 78
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            {
              "id": 116,
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              "evidence": "Eight recommendations grouped into three pillars to ease cognition.",
              "confidence": 80
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            {
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              "slug": "three-pillars",
              "layer": "Block",
              "evidence": "Explicit 3 pillars: customer-first / future-proof channel / integrated operations.",
              "confidence": 90
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            {
              "id": 34,
              "slug": "the-rule-of-three",
              "layer": "Block",
              "evidence": "Three groupings used to organise the recommendations.",
              "confidence": 80
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        {
          "tools": [
            {
              "id": 118,
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              "layer": "Slide",
              "evidence": "Title quotes the recommendation about leveraging deep customer insights.",
              "confidence": 92
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            {
              "id": 132,
              "slug": "visual-hierarchy",
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              "evidence": "Five icon-anchored steps with bold sub-headers and bullet detail.",
              "confidence": 78
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              "id": 155,
              "slug": "credibility-transfer",
              "layer": "Slide",
              "evidence": "Indian alcohol manufacturer example with +5%, 2x, +10% metrics.",
              "confidence": 80
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Specific market-share, growth, gross-profit figures.",
              "confidence": 75
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            {
              "id": 87,
              "slug": "parallel-structure",
              "layer": "Loop",
              "evidence": "Each of 8 recommendation slides uses identical action-title + framework + example layout.",
              "confidence": 78
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            {
              "id": 117,
              "slug": "progressive-disclosure",
              "layer": "Loop",
              "evidence": "Eight recommendations revealed one at a time after the page-12 summary.",
              "confidence": 70
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          ],
          "page_number": 13
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title states optimize-each-micro-moment recommendation framed as 'attention wars'.",
              "confidence": 92
            },
            {
              "id": 161,
              "slug": "law-of-similarity",
              "layer": "Slide",
              "evidence": "Three numbered parallel sub-strategy boxes.",
              "confidence": 80
            },
            {
              "id": 155,
              "slug": "credibility-transfer",
              "layer": "Slide",
              "evidence": "Starbucks (8%/3x) and Yili (343M impressions) examples cited.",
              "confidence": 82
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Hard figures: <5%, ~0%, 2.8 schemes, 343M, 60K visits.",
              "confidence": 78
            },
            {
              "id": 34,
              "slug": "the-rule-of-three",
              "layer": "Block",
              "evidence": "Three numbered sub-strategies under the recommendation.",
              "confidence": 75
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          "page_number": 14
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title quotes 'Revisit your channel strategy' recommendation.",
              "confidence": 92
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Callout names specific channels: stores, app, social, in-store tech.",
              "confidence": 65
            }
          ],
          "page_number": 15
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title states reinvent traditional channels with clear value proposition.",
              "confidence": 92
            },
            {
              "id": 165,
              "slug": "picture-superiority-effect",
              "layer": "Slide",
              "evidence": "Photos of Amazon Go, Canada Goose cold room, IKEA AR app, Cisco AR catalog.",
              "confidence": 85
            },
            {
              "id": 155,
              "slug": "credibility-transfer",
              "layer": "Slide",
              "evidence": "Named flagship examples (Amazon Go 50%, Canada Goose 25%, IKEA #2, Cisco 2.5k).",
              "confidence": 88
            },
            {
              "id": 161,
              "slug": "law-of-similarity",
              "layer": "Slide",
              "evidence": "Four parallel channel-type columns with consistent header/example structure.",
              "confidence": 80
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Three labelled rows (Reinvent / Target use / Examples) layered across four columns.",
              "confidence": 75
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          ],
          "page_number": 16
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title quotes 'Don't be shy about exploring new channels'.",
              "confidence": 90
            },
            {
              "id": 156,
              "slug": "emotional-appeal",
              "layer": "Slide",
              "evidence": "Imperative tone urges experimentation.",
              "confidence": 55
            }
          ],
          "page_number": 17
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title 'Kill boundaries between marketing, sales, and services'.",
              "confidence": 92
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Two halves: functional responsibilities table vs persona-cycle diagram.",
              "confidence": 78
            },
            {
              "id": 161,
              "slug": "law-of-similarity",
              "layer": "Slide",
              "evidence": "Three parallel function columns (Marketing/Sales/Services).",
              "confidence": 70
            },
            {
              "id": 78,
              "slug": "contrast-pairs",
              "layer": "Loop",
              "evidence": "Explicit 'Maintain... but remove boundaries' contrast pair.",
              "confidence": 65
            }
          ],
          "page_number": 18
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title states combine data and tech for single customer view.",
              "confidence": 92
            },
            {
              "id": 132,
              "slug": "visual-hierarchy",
              "layer": "Slide",
              "evidence": "Three-arrow process steps + side examples panel.",
              "confidence": 80
            },
            {
              "id": 154,
              "slug": "concrete-language",
              "layer": "Slide",
              "evidence": "Stats: 30%, 20% CAGR, 10% returning, 2x add-on sales.",
              "confidence": 80
            },
            {
              "id": 155,
              "slug": "credibility-transfer",
              "layer": "Slide",
              "evidence": "Auto post-purchase and airline cross-sell examples cited.",
              "confidence": 78
            }
          ],
          "page_number": 19
        },
        {
          "tools": [
            {
              "id": 118,
              "slug": "action-titles",
              "layer": "Slide",
              "evidence": "Title quotes redefine measurement to customer-first ROI.",
              "confidence": 90
            },
            {
              "id": 124,
              "slug": "closing-techniques",
              "layer": "Slide",
              "evidence": "Final implications slide closes with a 'redefine success' challenge.",
              "confidence": 65
            }
          ],
          "page_number": 20
        }
      ],
      "slides_seen": 22,
      "deck_summary": "Strong Storymakers alignment: textbook Consultant's Gambit with action titles on every page, MECE-style 8-recommendation backbone, named flagship examples, and a Triple-Take overlay (trends/implications). Weak spots are the absence of explicit roadmap/sequencing and the somewhat list-y bridge between trends and recommendations.",
      "secondary_arcs": [
        {
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      "Sharpen the p1/p3 thesis from 'the future is here' into a stakes-bearing claim anchored to a number (e.g. '72% of retail is already digitally influenced — marketing orgs built for the last decade will not survive this one')"
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          "tool": {
            "name": "Big Idea Formula",
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            "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
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          "evidence": "Crystallises POV+stakes into title 'The future of sales and marketing is here'.",
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          "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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          "extraction": {
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          "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
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            "bestFor": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.",
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            "description": "Lead with the answer; group three to five MECE supports beneath it; recurse one level down. Top-down hierarchical structure for any document with a single recommendation.",
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          "agent": "Architect",
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          "evidence": "Top-down summary: governing message, then trend evidence, then prescriptions.",
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          "whenToUse": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.",
          "confidence": 85,
          "extraction": {
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          "whyItWorks": "Solves the two failure modes of expert communication at once: (1) the long climb where readers wait pages for the answer, and (2) logical mush from non-MECE groupings. Progressive disclosure lets a reader stop at any depth and get the right information.",
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          "narrativePurpose": "Transfer conviction with minimum reader effort by mirroring how decision-makers consume information: answer first, scaffolding behind."
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            "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
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            "description": "Three major supporting arguments that are MECE and address key concerns",
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          "evidence": "Foreshadows the 3-pillar implications framework expanded on page 12.",
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        {
          "tool": {
            "name": "Action Titles",
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            "status": "active",
            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
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          "matchId": "019dd95a-1321-706c-9a65-88ef80c6050d",
          "evidence": "Title is the deck-level conclusion: 'The future of sales and marketing is here'.",
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          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 92,
          "extraction": {
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          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
          "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
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          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
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        {
          "tool": {
            "name": "Headline Test",
            "slug": "headline-test",
            "status": "active",
            "bestFor": "On every body slide title, every memo subject, every section header, every dashboard tile and every blog H1 — applied at draft time and again at review. Skip only on divider / agenda / neutral-framing navigation slides where the title is intentionally not summarising.",
            "canonId": "019dd956-ad87-70bd-90dc-722d02ddcb91",
            "version": 1,
            "bodyDocId": "ab578e4c-65d7-4fce-a814-10b07ffdb99d",
            "description": "A three-question editorial test applied to any candidate slide title or headline: does it have a real verb, does it make a defensible claim, and would the reader walk away with the right point if they read only that line?",
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          "agent": "Architect",
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          "agents": [
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          "matchId": "019dd95a-1321-706c-9a65-8e50e92194fc",
          "evidence": "Single page lists every action title in the deck (6 trends + 8 implications).",
          "pageRefs": null,
          "priority": null,
          "whenToUse": "On every body slide title, every memo subject, every section header, every dashboard tile and every blog H1 — applied at draft time and again at review. Skip only on divider / agenda / neutral-framing navigation slides where the title is intentionally not summarising.",
          "confidence": 85,
          "extraction": {
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            "model": "claude-legacy",
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          },
          "pageNumber": 3,
          "whyItWorks": "The title is the only line statistically read by every reader (eye-tracking evidence from Nielsen Norman Group); a three-step filter on verb, claim, and memorability forces the analyst to commit to a finding rather than decorate the slide with a folder name, and catches the failure mode pyramid-MECE checks alone miss — clean ladders of invisible labels.",
          "antipattern": "Titles whose only verb is a copula (is, has, are), passive constructions hiding the agent, hedging adverbs that dilute the claim (may have somewhat softened), meta-descriptions (this slide shows...), bare numeric facts without a so-what, and topic labels masquerading as titles (Cost dynamics, Strategic implications).",
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          "narrativePurpose": "Acts as the cheapest universal quality gate on every line of text whose job is to summarise what comes after it — converting topic-shaped labels into claim-shaped action titles so that a reader scanning only headlines reconstructs the argument."
        },
        {
          "tool": {
            "name": "Visual Hierarchy",
            "slug": "visual-hierarchy",
            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
            "version": 1,
            "bodyDocId": null,
            "description": "Order of perception through Size > Color > Position > Weight > Space",
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          "agent": "Designer",
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          "agents": [
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          "matchId": "019dd95a-1321-706c-9a65-90fb7e8ca1bf",
          "evidence": "Two-row table with numbered TRENDS / IMPLICATIONS FOR LEADERS section labels.",
          "pageRefs": null,
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          "confidence": 80,
          "extraction": {
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          "arc": {
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            "status": "active",
            "bestFor": "Business cases, project proposals, strategic recommendations",
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            "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3",
            "version": 1,
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          "evidence": "Consumer behavior shifts, expectations, channels, traditional retail role, tech trends.",
          "position": 1,
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          "parentBeatType": {
            "name": "Setup",
            "slug": "setup",
            "status": "active",
            "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc",
            "version": 1,
            "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here."
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          "alignedBlockIds": null,
          "matchConfidence": 88
        },
        {
          "to": 10,
          "arc": {
            "name": "The Triple Take",
            "slug": "triple-take",
            "status": "active",
            "bestFor": "Data-driven presentations, research findings",
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