Combine data and tech capabilities across sales, marketing, and customer service teams—to allow for a single customer view
Future of Sales Marketing Executive Perspectives · page 19 of 22
Includes specific industry examples (Auto, Airline) and market statistics.
Consulting deck · initiative_list · present_solution · overcrowded density
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Slide schematic 6/8
callout 1/2 diagram 1/1 metric 2/3 paragraph 1/1 title 1/1
2 without position callout 1 · metric 1
calloutmetric · primary
Components 8
primary callout process big-number big-number primary paragraph headline
Tools 5
Action Titles slide · 92%
Title states combine data and tech for single customer view.
Concrete Language slide · 80%Stats: 30%, 20% CAGR, 10% returning, 2x add-on sales.
Credibility Transfer slide · 78%Auto post-purchase and airline cross-sell examples cited.
Deploy / Reshape / Invent (BCG) slide · 70%Set up CDP to enable one view of the customer: Start with quick-win use cases -> Identify best setup mode -> Understand vendor landscape
Visual Hierarchy slide · 80%Three-arrow process steps + side examples panel.
Metrics 1
Frameworks 2