THE OLD MODEL DOES NOT WORK ANYMORE, AS CLIENTS WISH TO REPLICATE ONLINE THE OFFLINE RELATIONSHIP THEY HAVE WITH BRANDS
True-Luxury Global Consumer Insights 7th Edition · page 27 of 33
Uses a timeline-based comparison framework to contrast past and future states.
Consulting deck · customer_journey · present_framework · dense density
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Slide schematic 5/5
framework 1/1 image 2/2 source-note 1/1 title 1/1
Components 5
instance photo photo source-note action-title
Tools 5
Before-After-Bridge block · 95%
Explicit 'PAST' vs 'FUTURE' columns with checkmark fills shifting position.
Contrast Pairs loop · 90%Physical/Digital × Past/Future 2×2 highlighting empty vs filled cells.
Action Titles slide · 90%Title: 'OLD MODEL DOES NOT WORK ANYMORE… REPLICATE ONLINE THE OFFLINE RELATIONSHIP'.
Contrast Principle slide · 82%Green-bold 'FUTURE' header vs gray 'PAST' visualizes change direction.
Customer journey map slide · 70%THE OLD MODEL DOES NOT WORK ANYMORE, AS CLIENTS WISH TO REPLICATE ONLINE THE OFFLINE RELATIONSHIP THEY HAVE WITH BRANDS
Metrics 1
Frameworks 3
Before/After Bridge 88%
Explicit PAST | FUTURE columns x Physical/Digital rows with checkmarks shifting.
customer-journey-map 100%Visual timeline comparing past and future stages of inspiration, purchase, and clienteling.
ROPO (Research Online, Purchase Offline) 80%Footnote defines ROPO and 39% ROPO stat sits in the 'PAST' cell.