{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5ca1-7489-b634-99776df762ae", "slug": "16813e406087702c", "title": "True-Luxury Global Consumer Insights 7th Edition", "subtitle": "BCG", "author": "BCG", "pageCount": 33, "kind": "consulting-deck", "orientation": "landscape", "aspectRatio": 1.778, "document": { "id": "019dd923-5ca1-7489-b634-99776df762ae", "slug": "16813e406087702c", "title": "True-Luxury Global Consumer Insights 7th Edition", "rawTitle": "True-Luxury Global Consumer Insights 7th Edition", "authorId": "BCG", "authorName": "BCG", "authorDisplay": "BCG", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "True-Luxury-Global-Consumer-Insights-7th-Edition.pdf", "sourceUrl": "https://web-assets.bcg.com/img-src/True-Luxury-Global-Consumer-Insight-2020-PR_tcm9-252200.pdf", "sourceDate": "2020-06-15 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-23 20:51:28+00", "status": "ready", "pageCount": 33, "orientation": "landscape", "aspectRatio": 1.778, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/16813e406087702c", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 33, "pagesIndexed": 33, "pagesWithImages": 33, "pagesWithMetadata": 33, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 182, "chartCount": 9, "metricSlides": 12, "toolMatches": 93, "documentToolMatches": 0, "frameworkMatches": 15, "arcMatches": 2, "beatMatches": 8, "loopMatches": 6, "patternMatches": 0, "storymakersMatch": true, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "matchId": "019dd95a-0543-7581-99af-9b4dc692b5ec", "evidence": "Deck explicitly structured in 3 numbered sections matching what/so-what/now-what: 1. 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The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 85 }, { "to": 4, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 1, "name": "Situation & Context", "beatId": "019dd95a-0702-74a3-87e2-e4bc216e8fc5", "matchId": "019dd95a-0543-7581-99af-9e0d0434c616", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "Cover, study scope, Altagamma+BCG partners introduced.", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. 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Loop-level patterns are textbook: 2x2 matrices, before/after, tale-of-two-worlds.", "secondary_arcs": [ { "id": 1, "slug": "consultants-gambit", "beats": [ { "name": "Situation & Context", "end_page": 4, "evidence": "Cover, study scope, Altagamma+BCG partners introduced.", "position": 1, "start_page": 1 }, { "name": "Problem & Complication", "end_page": 10, "evidence": "COVID-19 impact: -40 to -60% experiential drop, 57% refraining.", "position": 2, "start_page": 5 }, { "name": "Solution & Approach", "end_page": 23, "evidence": "8 trends framework + 2 deep dives (experiential, East-West).", "position": 3, "start_page": 11 }, { "name": "Evidence & Proof", "end_page": 29, "evidence": "Clienteling 2.0 deep dive with case study (p28) and framework (p29).", "position": 4, "start_page": 24 }, { "name": "Impact & Next Steps", "end_page": 33, "evidence": "Priority investments matrix and team/thank you.", "position": 5, "start_page": 30 } ], "evidence": "Deck also tracks classic consulting flow: study setup (1-4), COVID complication (5-10), trend solutions (11-29), recommendations (30-31).", "confidence": 72 } ], "images_inspected": 9, "slide_frameworks": [ { "frameworks": [ { "name": "2x2 Matrix", "slug": "2x2-matrix", "evidence": "Axes 'Net appetite next 6 months' x '2-3 years from now' with WINNERS/LOSERS quadrants.", "confidence": 95 } ], "page_number": 9 }, { "frameworks": [ { "name": "2x2 Matrix", "slug": "2x2-matrix", "evidence": "Same axes as p9 with WINNERS/LOSERS labels for experiential categories.", "confidence": 95 } ], "page_number": 10 }, { "frameworks": [ { "name": "Before/After Bridge", "slug": "before-after-bridge", "evidence": "Explicit PAST | FUTURE columns x Physical/Digital rows with checkmarks shifting.", "confidence": 88 }, { "name": "ROPO (Research Online, Purchase Offline)", "slug": "ropo", "evidence": "Footnote defines ROPO and 39% ROPO stat sits in the 'PAST' cell.", "confidence": 80 } ], "page_number": 27 }, { "frameworks": [ { "name": "Capability Stack (People-Process-Data)", "slug": "capability-stack", "evidence": "Nested circles labelled People / AI-AA / Data with prescriptions per layer.", "confidence": 78 } ], "page_number": 29 }, { "frameworks": [ { "name": "Reset vs Invest Priority Matrix", "slug": "reset-vs-invest", "evidence": "Two banded rows headed 'RESET & STREAMLINE' and 'INVEST' organize 11 initiatives.", "confidence": 78 } ], "page_number": 31 } ] }, "matchedAt": "2026-04-26 20:04:09+00", "slidesSeen": 33, "deckSummary": "Strong Triple-Take alignment (Facts -> Implications -> Action) with consulting-style action titles and BCG visual rigor; weakest at the 'Action' beat (single recommendations slide vs the rich data sections). 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"verdict": "A well-structured BCG/Altagamma research-insights deck with above-average action titles and a clean three-pillar body, but it buries its recommendation in a single closing slide — use it as a teaching example for pillar architecture and quantified titles, not for answer-first storytelling.", "reviewedAt": "2026-04-24 14:11:24+00", "slidesSeen": 33, "suggestions": [ "Add an executive-summary slide at position 2 or 3 that states the single thesis (e.g. 'West and China are diverging; winners will invest in clienteling 2.0 and intimate experiential') before the methodology context", "Rewrite p.31 as a numbered, insight-bearing recommendation title and expand it into 3 slides — one per pillar — so each section pays off with a specific 'so what'", "Convert rhetorical-question titles (p.23, p.29) into declarative claims that state the answer the rest of the slide supports", "Replace the 'THANK YOU' closer with a one-slide synthesis tying the three pillars back to the opening 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