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How will COVID-19 change the consumer? · page 9 of 17

The slide uses a diverging bar chart format to show shifts in importance for five factors across three device categories.

Consulting deck · data_table · analyze_data · dense density

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Slide schematic 5/7
callout 0/1 chart 1/1 legend 1/1 metric 0/1 source-note 1/1 subtitle 1/1 title 1/1
2 without position callout 1 · metric 1
calloutmetric · primary
Components 7
callout bar-grouped legend primary source-note subtitle action-title
Tools 3
Action Titles slide · 85%

Title states: 'price has grown most in importance...brand perception has also grown strongly'.

 Chart Selection Guide slide · 78%

Continues diverging-bar layout for additional device categories.

 Small Multiples slide · 80%

Repeats panel structure from p8 for other devices.
Metrics 1
% saying 'more important' — Low/reasonable price (Video conferencing) other · 45%

For other devices, price has grown most in importance which opens up for refurbished devices. Brand perception has also grown strongly

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