The ability to explore and purchase devices online has become more important for those planning to purchase smartphones, TVs and laptops
How will COVID-19 change the consumer? · page 8 of 17
The chart uses a diverging bar format to show 'less important' vs 'more important' shifts.
Consulting deck · data_table · analyze_data · dense density
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callout 0/1 chart 1/1 legend 1/1 metric 0/1 source-note 1/1 subtitle 1/1 title 1/1
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calloutmetric · primary
Components 7
callout bar-grouped legend primary source-note subtitle headline
Tools 7
Action Titles slide · 88%
Title concludes: ability to explore/order online matters more.
Annotation slide · 85%Red oval lasso highlights 'easy to explore/order online' rows.
Chart Selection Guide slide · 82%Diverging bars (less / more important) per factor.
Color Strategy slide · 75%Two-tone purple encodes less- vs more-important.
Contrast Principle slide · 78%Red callout against magenta/purple bars.
Small Multiples slide · 88%Three identical panels: Smartphones, TVs, Laptops.
Von Restorff Effect slide · 88%Red oval is the only red element; instantly draws eye.
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