{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5ca1-7489-b633-1c75f5a44c02", "slug": "ee43cd765b3d02ea", "title": "How will COVID-19 change the consumer?", "subtitle": "Accenture", "author": "Accenture", "pageCount": 17, "kind": "consulting-deck", "orientation": "landscape", "aspectRatio": 1.778, "document": { "id": "019dd923-5ca1-7489-b633-1c75f5a44c02", "slug": "ee43cd765b3d02ea", "title": "How will COVID-19 change the consumer?", "rawTitle": "How will COVID-19 change the consumer?", "authorId": "Accenture", "authorName": "Accenture", "authorDisplay": "Accenture", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "How-will-COVID-19-change-the-consumer.pdf", "sourceUrl": "https://www.accenture.com/content/dam/accenture/final/a-com-migration/manual/r3/pdf/pdf-140/Accenture-Consumer-Pulse-Wave-Five-and-Seven.pdf", "sourceDate": "2020-06-15 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-23 20:51:25+00", "status": "ready", "pageCount": 17, "orientation": "landscape", "aspectRatio": 1.778, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/ee43cd765b3d02ea", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 17, "pagesIndexed": 17, "pagesWithImages": 17, "pagesWithMetadata": 17, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 120, "chartCount": 12, "metricSlides": 12, "toolMatches": 66, "documentToolMatches": 0, "frameworkMatches": 2, "arcMatches": 2, "beatMatches": 8, "loopMatches": 5, "patternMatches": 0, "storymakersMatch": true, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "matchId": "019dd95a-0542-7728-a78d-3e6074a0112e", "evidence": "Deck delivers data findings (p3-11), then a 'so what' diagnosis (p12), then a 'now what' CTA (p14).", "isPrimary": true, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "019dd95a-0542-7728-a78d-42297b83d28b", "evidence": "Setup (p1-2), complication (p3), evidence-heavy proof (p4-12), next steps (p14) — but no real solution beat.", "isPrimary": false, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "beats": [ { "to": 11, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 1, "name": "The Facts (What)", "beatId": "019dd95a-0680-7418-820b-c59d9ed8299b", "matchId": "019dd95a-0542-7728-a78d-3e6074a0112e", "beatType": { "name": "The Facts (What)", "slug": "triple-take-the-facts-what", "status": "active", "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060", "version": 1, "description": null }, "evidence": "Cover/context plus 9 data slides on ecommerce, used devices, and tech usage.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. 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The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 78 }, { "to": 2, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 1, "name": "Situation & Context", "beatId": "019dd95a-0680-7418-820b-d1e72603754c", "matchId": "019dd95a-0542-7728-a78d-42297b83d28b", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "Cover and 'Outmaneuver Uncertainty' macro framing.", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. 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The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 60 } ], "loops": [ { "to": 3, "from": 2, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "019dd95a-07fd-712f-b774-fd8a1f8f4569", "evidence": "p2 'Outmaneuver Uncertainty' (Now/Next/Never Normal) → p3 three structural shifts in buying.", "position": 1, "objective": "Frame why COVID is the moment to rethink consumer behavior", "confidence": 75, "extraction": { "at": 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13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 7, "from": 6, "loop": { "name": "02_pattern_hunter", "slug": "02-pattern-hunter", "status": "active", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "canonId": "019dd956-6695-771a-be2e-f1748ef041a4", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "description": "Group multiple pieces of evidence that together point to a pattern or conclusion", "familyLabel": null, "categoryName": "Logical Reasoning", "categorySlug": "logical-reasoning" }, "matchId": "019dd95a-07fd-712f-b775-042c54822650", "evidence": "Net-purchase stacked bars (p6) + 34% headline (p7) reinforce same pattern.", "position": 3, "objective": "Show used/refurbished is now a widespread habit", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 9, "from": 8, "loop": { "name": "34_segmentation_split", "slug": "34-segmentation-split", "status": "active", "bestFor": "Customer analysis, market research, resource allocation", "canonId": "019dd956-7398-77a8-9a5f-2e4d39589f42", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference", "description": "Divide a whole into meaningful segments to reveal hidden patterns", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "019dd95a-07fd-712f-b775-0828195eecd4", "evidence": "Same factor list shown across Smartphones/TVs/Laptops (p8) and other devices (p9).", "position": 4, "objective": "Split purchase-decision drivers by device segment to surface what matters most", "confidence": 78, "extraction": { "at": "2026-04-29 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"Implicit only — pillars hint at Consumer Tech responses; no dedicated slide.", "position": 3, "start_page": 3 }, { "name": "Evidence & Proof", "end_page": 12, "evidence": "Nine data slides on ecommerce, refurb, importance shifts, sustained usage.", "position": 4, "start_page": 4 }, { "name": "Impact & Next Steps", "end_page": 14, "evidence": "Contacts and 'Visit our hub' CTA.", "position": 5, "start_page": 13 } ], "evidence": "Setup (p1-2), complication (p3), evidence-heavy proof (p4-12), next steps (p14) — but no real solution beat.", "confidence": 60 } ], "images_inspected": 8, "slide_frameworks": [ { "frameworks": [ { "name": "Now-Next-Never Normal (Accenture Outmaneuver Uncertainty)", "slug": "now-next-never-normal", "evidence": "Body text and footer label name the three-horizon framework.", "confidence": 88 } ], "page_number": 2 } ] }, "matchedAt": "2026-04-25 23:27:26+00", "slidesSeen": 17, "deckSummary": "An evidence-heavy Accenture research brief that follows a clean Triple 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"backend": null, "verdict": "A competent Accenture research bulletin with insight-bearing data titles but no Storymakers arc — useful as a teaching example of action titles on chart slides, not of narrative structure or closing.", "reviewedAt": "2026-04-24 10:45:20+00", "slidesSeen": 17, "suggestions": [ "Add an answer-first executive summary slide at p.2 or p.3 stating Accenture's 2-3 point of view on how COVID-19 permanently reshapes the consumer, before the supporting data", "Insert 2-3 named pillar dividers (e.g. 'E-commerce acceleration', 'Refurbished shift', 'Omnichannel stickiness') so the analytical middle reads as MECE rather than a stream", "Replace p.14 with a genuine 'so-what' slide: 3 prioritised actions for retailers/OEMs derived from the p.12 diagnosis, with owners and timing — move Contacts/About/Methodology behind a real appendix divider" ], "closingScore": 25, "openingScore": 68, "topStrengths": [ "Strong hook stat on p.3 ('150% expected increase in ecommerce purchases from new or low frequency users') paired with the Now/Next/Never Normal frame on p.2", "Action titles on the analytical spine (p.4, p.7, p.10) state the insight rather than the topic", "Clear diagnostic moment on p.12 identifying the 'unseen purchase' risk as a concrete opportunity for clients" ], "topWeaknesses": [ "No Resolution act — p.14 'next steps' is a plug for Accenture's hub, not a recommendation tied to the data", "Zero MECE section dividers; slides 4-11 are a thematic stream rather than labelled pillars", "Deck ends on Contacts → About Accenture → Methodology → Appendix, burying any memorable close", "No explicit thesis slide in the first three pages — the reader must infer what Accenture is arguing" ], "narrativeScore": 52, "pillarCritique": "No MECE section dividers at all — the only divider is 'Methodology' near the end. 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