Accenture Consumer Value Report 2021

Slide schematic 7/10

callout 0/1 framework 0/1 image 1/1 list 2/2 metric 0/1 paragraph 2/2 source-note 1/1 title 1/1

3 without position callout 1 · framework 1 · metric 1

calloutframeworkmetric · primary

Components 10

callout framework infographic bullet bullet primary paragraph paragraph source-note headline

Tools 2

Authority Bias slide · 75%

Academic willingness-to-pay methods cited as preferred approach

Credibility Transfer slide · 80%

DCE + Latent Class Model methodology explained

Metrics 1

Willingness to pay per year survey_sentiment · Up to $1,270 per year

Willingness to pay is the preferred method of measuring consumer value for free or low-cost digital products because it can capture the intangible, non-monetary value of goods

Frameworks 1

Discrete Choice Experiment 92%

Slide explicitly names DCE and Latent Class Model methodology

Find anything

Includes a visual representation of consumer value for various digital services.