{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5ca0-7518-b73b-b03dc4d7d358", "slug": "384555977f529e25", "title": "Accenture Consumer Value Report 2021", "subtitle": "Accenture", "author": "Accenture", "pageCount": 33, "kind": "consulting-deck", "orientation": "landscape", "aspectRatio": 1.778, "document": { "id": "019dd923-5ca0-7518-b73b-b03dc4d7d358", "slug": "384555977f529e25", "title": "Accenture Consumer Value Report 2021", "rawTitle": "Accenture Consumer Value Report 2021", "authorId": "Accenture", "authorName": "Accenture", "authorDisplay": "Accenture", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Accenture-Consumer-Value-Report-2021.pdf", "sourceUrl": "https://www.nbnco.com.au/content/dam/nbn/documents/media-centre/media-statements/2021/accenture-consumer-value-report-2021.pdf.coredownload.pdf", "sourceDate": "2021-08-15 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-23 20:51:25+00", "status": "ready", "pageCount": 33, "orientation": "landscape", "aspectRatio": 1.778, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/384555977f529e25", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 33, "pagesIndexed": 33, "pagesWithImages": 33, "pagesWithMetadata": 33, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 223, "chartCount": 27, "metricSlides": 25, "toolMatches": 79, "documentToolMatches": 0, "frameworkMatches": 8, "arcMatches": 2, "beatMatches": 8, "loopMatches": 4, "patternMatches": 0, "storymakersMatch": true, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "matchId": "019de062-da5a-77df-9087-02f22e330c4f", "evidence": "Deck progresses Facts (p4-10 quantify $1,920 value) -> Implications (p11-27 essentials + enrichment) -> weak Action (p28-32 methodology, no explicit CTA).", "isPrimary": true, "confidence": 72, "extraction": { "at": "2026-04-30 21:54:27.787208+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } }, { "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "019de062-db0b-732b-8412-ca09e29adf1a", "evidence": "Reads as classic Accenture consulting deck: context, value question, decomposition method, evidence, validation. Complication beat is weak.", "isPrimary": false, "confidence": 55, "extraction": { "at": "2026-04-30 21:54:27.787208+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } } ], "beats": [ { "to": 10, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 4, "name": "The Facts (What)", "beatId": "019de062-da88-7048-873c-3b3e07f61c73", "matchId": "019de062-da5a-77df-9087-02f22e330c4f", "beatType": null, "evidence": "Headline takeaways and $1,920 quantification (p4-10)", "position": 1, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 72 }, { "to": 27, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 11, "name": "The Implications (So What)", "beatId": "019de062-dab4-7488-8c58-f756f18c884b", "matchId": "019de062-da5a-77df-9087-02f22e330c4f", "beatType": null, "evidence": "Two pillars: essentials chapter (p11-20) and enrichment chapter (p21-27)", "position": 2, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 72 }, { "to": 32, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 28, "name": "The Action (Now What)", "beatId": "019de062-dadf-7288-b924-9cfac8953b93", "matchId": "019de062-da5a-77df-9087-02f22e330c4f", "beatType": null, "evidence": "Appendix on methodology and substantiation; no explicit call to action", "position": 3, "isPrimaryArc": true, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 72 }, { "to": 6, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 1, "name": "Situation & Context", "beatId": "019de062-db7f-76cb-8fd8-55a1ff6388a9", "matchId": "019de062-db0b-732b-8412-ca09e29adf1a", "beatType": null, "evidence": "Cover, exec summary, agenda set up nbn role", "position": 1, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 55 }, { "to": 7, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 7, "name": "Problem & Complication", "beatId": "019de062-dbae-7648-b0a5-31f8e2bf5f6f", "matchId": "019de062-db0b-732b-8412-ca09e29adf1a", "beatType": null, "evidence": "Cost-vs-value question framed (p7)", "position": 2, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 55 }, { "to": 10, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 8, "name": "Solution & Approach", "beatId": "019de062-dbdd-773a-9ed5-e126073398a7", "matchId": "019de062-db0b-732b-8412-ca09e29adf1a", "beatType": null, "evidence": "Value decomposition framework introduced (p8-10)", "position": 3, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 55 }, { "to": 27, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 11, "name": "Evidence & Proof", "beatId": "019de062-dc0d-74e5-bb7b-d88a153e51cb", "matchId": "019de062-db0b-732b-8412-ca09e29adf1a", "beatType": null, "evidence": "Detailed essentials + enrichment evidence with case studies", "position": 4, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 55 }, { "to": 32, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 28, "name": "Impact & Next Steps", "beatId": "019de062-dc38-74ed-b86a-81a935bde287", "matchId": "019de062-db0b-732b-8412-ca09e29adf1a", "beatType": null, "evidence": "Methodology and market-dominance substantiation", "position": 5, "isPrimaryArc": false, "parentBeatType": null, "alignedBlockIds": null, "matchConfidence": 55 } ], "loops": [ { "to": 10, "from": 4, "loop": { "name": "41_so_what_cascade", "slug": "41-so-what-cascade", "status": "active", "bestFor": "Data presentations, executive summaries, driving to recommendations", "canonId": "019dd956-769f-7208-afbc-f28985c6f4fb", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "019de062-dc65-71c2-80ae-0e8d1019a756", "evidence": "p4 stats -> p7 $1,920 vs cost -> p8 essentials/enrichment split -> p9-10 importance vs time pattern", "position": 1, "objective": "Cascade headline value into actionable insights", "confidence": 72, "extraction": { "at": "2026-04-30 21:54:27.787208+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 20, "from": 12, "loop": { "name": "06_zoom_in", "slug": "06-zoom-in", "status": "active", "bestFor": "Technical deep-dives, case studies, detailed analysis", "canonId": "019dd956-6846-74db-82be-dff5b058b072", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "description": "Start broad, then progressively focus on specific details that prove your point", "familyLabel": null, "categoryName": "Analysis", "categorySlug": "analysis" }, "matchId": "019de062-dc95-72d1-8c30-32d7a01bad01", "evidence": "Big picture (68% essentials, p12) -> remote work case (p13-14) -> learning case (p15-16) -> savings (p17-18) -> telehealth case (p19-20)", "position": 2, "objective": "Zoom into how nbn powers essential tasks", "confidence": 80, "extraction": { "at": "2026-04-30 21:54:27.787208+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 27, "from": 22, "loop": { "name": "06_zoom_in", "slug": "06-zoom-in", "status": "active", "bestFor": "Technical deep-dives, case studies, detailed analysis", "canonId": "019dd956-6846-74db-82be-dff5b058b072", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication", "description": "Start broad, then progressively focus on specific details that prove your point", "familyLabel": null, "categoryName": "Analysis", "categorySlug": "analysis" }, "matchId": "019de062-dcc4-731b-b934-04d323cdd616", "evidence": "Big picture (91% p22) -> activities ranking (p23) -> nbn vs mobile preference (p24) -> COVID effect (p25-26) -> gaming case (p27)", "position": 3, "objective": "Zoom into how nbn enriches lives", "confidence": 75, "extraction": { "at": "2026-04-30 21:54:27.787208+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 30, "from": 29, "loop": { "name": "02_pattern_hunter", "slug": "02-pattern-hunter", "status": "active", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "canonId": "019dd956-6695-771a-be2e-f1748ef041a4", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "description": "Group multiple pieces of evidence that together point to a pattern or conclusion", "familyLabel": null, "categoryName": "Logical Reasoning", "categorySlug": "logical-reasoning" }, "matchId": "019de062-dcef-74f7-84cd-d2ccd47b9360", "evidence": "p29 (89% of plans, 88% of downloads) + p30 (70% prefer; 86/85/83% on reliability/cost/speed) point to same conclusion", "position": 4, "objective": "Substantiate nbn dominance over alternatives", "confidence": 70, "extraction": { "at": "2026-04-30 21:54:27.787208+00", "model": "claude-cli", "runId": null, "seconds": null, "promptVersion": null } } ], "tools": [ { "tool": { "name": "Big Idea Formula", "slug": "big-idea-formula", "status": "active", "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. 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A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.", "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.", "cardinality": null, "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. 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The analysis in this report was commissioned by NBN Co and prepared by Accenture on behalf of NBN Co. Views and opinions expressed in this document are based on Accenture’s knowledge and understanding of its area of business, markets and technology. Accenture does not provide medical, legal, regulatory, audit, or tax advice, and this document does not constitute advice of any nature. While the information in this document has been prepared in good faith, Accenture disclaims, to the fullest extent permitted by applicable law, any and all liability for the accuracy and completeness of the information in this document and for any acts or omissions made based on such information. Opinions expressed herein are subject to change without notice. No part of this document may be reproduced in any manner without the written permission of Accenture. This document may make references to third party names, trademarks or copyrights that may be owned by others. Any third-party names, trademarks or copyrights contained in this document are the property of their respective owners. NBN Co is a wholesaler only and provides wholesale services to phone and internet providers. 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