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      "text": "Specifically, willingness to pay is preferred under three instances: When the knowledge or entertainment gained from a good or service far exceeds the cost... When value generated is not captured through official GDP... When the provision of goods or services has a zero or near zero marginal cost of delivery.",
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      "text": "Accenture conducted an online Discrete Choice Experiment (DCE)... Respondents were asked to choose between three new hypothetical internet plans... A latent class model ('LCM') was used to analyse the results.",
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      "text": "SOURCE: Brynjolfssson, Collis & Eggers (2019); Brynjolfsson & Oh (2012); Accenture analysis",
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