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Creative Trio
creative-trio Architect, Storyteller, and Designer — three perspectives every storymaking decision must pass. Each catches what the others miss.
insights · canon glossary
Canon glossary
A navigable library for every canon family — arcs, beats, loops, tools, frameworks, slide types, functions, components, component subkinds and narrative concepts — with corpus coverage under the active filters.
Canon entries 720
Selected 29
Filtered 29
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Eight-second test
eight-second-test A slide passes the eight-second test if the audience can extract its main message in eight seconds of looking.
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Forward test
forward-test A deck passes the forward test if it survives being forwarded to a sceptic who was not in the room.
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Headline test
headline-test A deck passes the headline test when reading only the action titles in sequence delivers the full argument.
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Vanity quote
vanity-quote An antipattern — a quote that cites the report you are writing as if it were independent authority. Banned.