Canon glossary

Information encoded both verbally and visually remembered better

Fear of empty space leading to overcrowding - resist and embrace white space

Each slide should communicate exactly one concept

Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines

Proximity, Similarity, Enclosure, Continuity, Closure, Connection - how humans perceive visual groups

Using 1:1.618 proportions for aesthetically pleasing layouts

People adopt beliefs proportionally to how many others hold them - show momentum

Choosing the right chart type for your data and message

Strong endings: Callback, challenge, vision, clear CTA, memorable line

Creating single point of visual emphasis

A three-question editorial test applied to any candidate slide title or headline: does it have a real verb, does it make a defensible claim, and would the reader walk away with the right point if they read only that line?

Similar-looking elements perceived as related - consistent styling for related concepts

The visual counterfactual. Two trajectories side by side: where the

Using color for emphasis, categories, sentiment, and hierarchy

Perception organizes into figure (focus) and ground (background)

People value things more when they participated in creating them - co-creation moments

Attractive designs are perceived as easier to use and more trustworthy