This serial founder thinks pitch decks are passé. Here's what his startup used instead to raise $45 million in new funding.

Rippling
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON

Slide inventory

11
every slide · same image gating as the playbook
01
Slide 1
This is a minimalist text-based slide setting the stage for the problem.frame_problem
Open slide detailBeat · ProblemLoop · Quick Win Big Bet
02
This is page 2 of a 'Rippling Memo' document.establish_context
Open slide detailLoop · Quick Win Big Bet
03
This is a text-heavy slide from a 'Rippling Memo' deck, likely serving as a foundational strategic argument.establish_context
Open slide detailLoop · Quick Win Big Bet
04
This appears to be a page from a written memo or whitepaper rather than a traditional pitch deck slide.establish_context
Open slide detailLoop · Quick Win Big Bet
05
The slide uses a screenshot of the product interface to illustrate key features like SSO, automated onboarding, and data syncing.present_solution
Open slide detailBeat · ProductLoop · Quick Win Big Bet
06
This slide uses a narrative format to explain the 'identity' concept in the context of IT/HR integration.present_solution
Open slide detailBeat · ProductLoop · Quick Win Big Bet
07
The slide explains that Rippling's competitive advantage lies in its hybrid nature, whereas competitors are siloed in their respective categories.compare_peers
Open slide detailBeat · CompetitionLoop · Quick Win Big Bet
08
The chart shows MoM growth in Total Bookings ARR from Jan-18 to Jan-19, including a linear trend line.show_traction
Open slide detailBeat · TractionLoop · Quick Win Big Bet
09
The slide combines a performance metric (NPS) with a narrative justification for high operational burn.show_traction
Open slide detailBeat · TractionLoop · Quick Win Big Bet
10
The slide is formatted as a memo or letter from the founder, explaining the rationale behind the company's timing.argue_timing
Open slide detailBeat · Why NowLoop · Why Now
11
This is a text-heavy slide from a memo-style deck, explaining the strategic rationale for the company's business model.argue_timing
Open slide detailLoop · Quick Win Big Bet