{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5f69-752d-a9b7-6d2c4b70ae04", "slug": "Q47LFqjHFbOgTsaiAp6n", "title": "This serial founder thinks pitch decks are passé. Here's what his startup used instead to raise $45 million in new funding.", "subtitle": "Rippling", "author": "Rippling", "pageCount": 11, "kind": "pitchdeck", "orientation": "portrait", "aspectRatio": 0.773, "document": { "id": "019dd923-5f69-752d-a9b7-6d2c4b70ae04", "slug": "Q47LFqjHFbOgTsaiAp6n", "title": "This serial founder thinks pitch decks are passé. Here's what his startup used instead to raise $45 million in new funding.", "rawTitle": "This serial founder thinks pitch decks are passé. Here's what his startup used instead to raise $45 million in new funding.", "authorId": "Pitchdecks", "authorName": "Rippling", "authorDisplay": "Rippling", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Parker-Conrad-Q47LFqjH.pdf", "sourceUrl": "https://www.businessinsider.com/ripplings-parker-conrad-used-a-pitch-memo-to-raise-45-million-2019-4", "sourceDate": "2019-04-10 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 08:56:05.573+00", "status": "ready", "pageCount": 11, "orientation": "portrait", "aspectRatio": 0.773, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/Q47LFqjHFbOgTsaiAp6n", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 11, "pagesIndexed": 11, "pagesWithImages": 11, "pagesWithMetadata": 11, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 80, "chartCount": 2, "metricSlides": 0, "toolMatches": 7, "documentToolMatches": 0, "frameworkMatches": 1, "arcMatches": 1, "beatMatches": 5, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "95e651df-7cd8-4562-ae5f-d3c33372eff6", "evidence": "The sequence of slides follows a similar pattern to the Sequoia Pitch", "isPrimary": true, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:34:33.126824+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 1, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 1, "name": "Problem", "beatId": "82b5da93-8c58-4a39-9c71-dcbbb7185581", "matchId": "95e651df-7cd8-4562-ae5f-d3c33372eff6", "beatType": { "name": "Problem", "slug": "sequoia-pitch-problem", "status": "active", "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311", "version": 1, "description": null }, "evidence": "The first slide is titled 'problem_statement'", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.7 }, { "to": 6, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 5, "name": "Product", "beatId": "f836cbd6-28fe-4ee0-b082-9d7ce2a73836", "matchId": "95e651df-7cd8-4562-ae5f-d3c33372eff6", "beatType": { "name": "Product", "slug": "sequoia-pitch-product", "status": "active", "canonId": "019dd9b8-2259-77df-a937-8b665c8066fe", "version": 1, "description": null }, "evidence": "Slides 5 and 6 demonstrate the product", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.7 }, { "to": 7, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 7, "name": "Competition", "beatId": "b15692de-63ff-4536-9a7f-d2452bc4a428", "matchId": "95e651df-7cd8-4562-ae5f-d3c33372eff6", "beatType": { "name": "Competition", "slug": "sequoia-pitch-competition", "status": "active", "canonId": "019dd9b8-21bd-7407-8707-bdf217ed9c76", "version": 1, "description": null }, "evidence": "Slide 7 analyzes the competition", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.7 }, { "to": 9, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 8, "name": "Traction", "beatId": "59a72e00-fb8b-47dd-847e-508a5cdb2ce6", "matchId": "95e651df-7cd8-4562-ae5f-d3c33372eff6", "beatType": { "name": "Financials", "slug": "sequoia-pitch-financials", "status": "active", "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75", "version": 1, "description": null }, "evidence": "Slides 8 and 9 present performance and NPS score", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.7 }, { "to": 10, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 10, "name": "Why Now", "beatId": "e962796e-9680-4770-bbee-1985604d174f", "matchId": "95e651df-7cd8-4562-ae5f-d3c33372eff6", "beatType": { "name": "Why Now", "slug": "sequoia-pitch-why-now", "status": "active", "canonId": "019dd9b8-204f-77ee-82c8-8ebaf0870ff9", "version": 1, "description": null }, "evidence": "Slide 10 explains why now is the right time", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.7 } ], "loops": [ { "to": 10, "from": 10, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "225dab35-bd59-405a-8a25-5b7dd3814da3", "evidence": "The slide is titled 'Why Now?'", "position": 0, "objective": "Explain the timeliness of the investment opportunity", "confidence": 0.8, "extraction": { "at": "2026-07-16 21:34:33.408757+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 11, "from": 1, "loop": { "name": "47_quick_win_big_bet", "slug": "47-quick-win-big-bet", "status": "active", "bestFor": "Transformation planning, 100-day plans, resource allocation", "canonId": "019dd956-790d-708d-983e-ef9bbc68f741", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "description": "Separate initiatives into immediate wins and longer-term strategic bets", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "734f52d8-53e7-4cf0-ac00-a7170275fc4f", "evidence": "The document presents a clear and innovative approach", "position": 1, "objective": "Present a compelling investment opportunity", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:34:33.443702+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "tools": [ { "tool": { "name": "Problem Statement Canvas", "slug": "problem-statement-canvas", "status": "active", "bestFor": null, "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18", "version": 1, "bodyDocId": null, "description": "Structured definition of the problem: What? Who? Where? When? Scale?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "a1088098-227f-4f69-b4d8-fb3e3bf2ed7b", "evidence": "Rippling's premise is that businesses should have a single system for employee information across every department within the company.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:25:46.487663+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "18341326-84a7-40bf-b94b-f6802a55ed26", "evidence": "We believe that the effort to maintain this fragmented employee data across all of a company's business systems is, secretly, the root cause of almost all the administrative work of running a company.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 22:25:46.555944+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Logical chain", "slug": "logical-chain", "status": "active", "bestFor": null, "canonId": "019dd9e1-5104-702f-8953-85757af6553d", "version": 1, "bodyDocId": null, "description": "If-then, premise-conclusion, deductive chain.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "3beeb76d-0f9f-448f-b5ae-20bd1dbba587", "evidence": "Our strategy, in a nutshell, has 3 parts: Part I: If you can be the system of record for employee data, you can build a really successful business.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 22:25:46.623436+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "0017d7f6-05a8-4925-8301-c0a1df00a677", "evidence": "Some companies have built project management apps for HR that assign out tasks and track completion whenever someone joins the company.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:26:12.360055+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "AIDA Model", "slug": "aida-model", "status": "active", "bestFor": null, "canonId": "019dd956-86fc-773c-813f-d416714b8413", "version": 1, "bodyDocId": null, "description": "Attention, Interest, Desire, Action - classic persuasion sequence", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "855f4b56-9e3b-42d7-8962-35dcb6f643e3", "evidence": "The best way to understand our product is to see it. We encourage you to get a demo of the product from us or, failing that, visit our marketing website at www.rippling.com, which gives a good high-l", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 22:26:12.446783+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Metaphor & Analogy", "slug": "metaphor-analogy", "status": "active", "bestFor": null, "canonId": "019dd956-adea-7729-bca1-70810d6238a9", "version": 1, "bodyDocId": null, "description": "Making abstract concepts concrete through familiar comparisons", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "ff005d4f-3a50-4e26-b594-dd03c6cc5f63", "evidence": "back to the original meaning of the word “identity” — would be inseparable from information about each employee’s role, department, and function within a company. In other words, a company’s HR data.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-16 22:26:12.530934+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "e6f29372-a827-4b93-8d48-9f45d974ed8d", "evidence": "Rippling is not an HR system — we call it an Employee Management System to distinguish it from HRIS systems, precisely because we think the problem we solve is much broader than HR, and the right system...", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 03:24:19.700097+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "154a1e7d-c44f-419a-8aa9-062963638c33", "evidence": "The slide explicitly discusses self-reinforcing advantages and compounding market share through integrations.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 16:33:46.179+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "frameworkName": "network-effects-flywheel" } ], "patterns": [] }, "storymakers": null, "score": null, "review": null, "activistThesis": null, "pitchdeck": { "metadata": { "author": "Troy Wolverton", "fireId": "Q47LFqjHFbOgTsaiAp6n", "sector": null, "deckKind": "fundraise", "roundRaw": "Series A", "amountRaw": "$45 million", "amountUsd": "45000000", "scrapedAt": "2026-04-27 08:56:05.573+00", "sectorRaw": null, "sourceUrl": "https://www.businessinsider.com/ripplings-parker-conrad-used-a-pitch-memo-to-raise-45-million-2019-4", "deckKindAt": "2026-04-28 07:19:06+00", "highlights": "Rippling CEO Parker Conrad thinks entrepreneurs should use what he calls pitch memos rather than traditional pitch decks to raise venture funds. Memos can save entrepreneurs time and allow them to get their pitch in front of more potential investors;; he said They can also help venture capitalists sponsoring deals convince their fellow partners;; he said. Rippling used a pitch memo earlier this month to raise $45 million in a Series A round. Visit BusinessInsider.com for more stories.", "slideCount": 11, "companyName": "Parker Conrad", "description": "Rippling CEO Parker Conrad thinks entrepreneurs should use what he calls pitch memos rather than traditional pitch decks to raise venture funds. Memos can save entrepreneurs time and allow them to get their pitch in front of more potential investors;; he said They can also help venture capitalists sponsoring deals convince their fellow partners;; he said. Rippling used a pitch memo earlier this month to raise $45 million in a Series A round. Visit BusinessInsider.com for more stories. To Parker Conrad;; when it comes time to raise money from venture capitalists;; a memo is loads better than a deck. Conrad should know. He's founded three venture backed startups — SigFig;; Zenefits;; and;; most recently;; Rippling. Last week;; his latest firm;; which offers a service that helps corporate human resource and information technology departments manage their companies' workforces;; announced that it raised $45 million in a Series A round led by Kleiner Perkins. Conrad and his team secured the new funds without a traditional pitch deck presentation; they used what he calls a pitch memo instead. \"I actually feel very strongly that this is the way people should raise money;;\" Conrad told Business Insider in an interview last week. Read this: Parker Conrad thinks he can beat Zenefits;; the company he founded;; and he just got $45 million in funding to prove it Conrad's experience in tech has come with a good deal of controversy. In 2016;; he was forced out at Zenefits;; which was later accused of selling insurance without a license by state and federal regulators. In a $500;;000 settlement with the SEC;; Conrad did not admit or deny violating federal securities laws. With Rippling;; Conrad is trying to bounce back;; offering what he says is a the next step in the evolution of workforce software that began with Zenefits. Rippling's pitch memo is organized much like a traditional deck. The memo offers an overview of the company;; discusses its strategy;; talks about its product;; and explains how it makes money. And the document offers a few charts and diagrams to give investors a sense of the how its business is doing. But the memo is written out and meant to be read;; rather than viewed as a slideshow. As such;; it offers much more detail than the typical pitch deck. That's intentional;; said Conrad;; who explained his thinking in a blog post he published Wednesday. Pitch decks lack detail One of the biggest problems with pitch decks is their lack of detail;; he said. They're generally not self-explanatory. Someone from the startup usually has to walk potential investors through the deck step-by-step. \"Decks very rarely stand on their own;;\" he said. That shortcoming can affect founders' ability to raise funds;; Conrad said. Having to walk potential investors through a deck takes a lot of time. Because of that constraint — and everything else founders have to worry about — when they're out fundraising;; they often only have the time to talk with a handful of venture firms;; he said. The founders behind the hottest startups may only meet with five or six;; he said. \"As an entrepreneur you'd love to be able to cast a wider net;;\" he said. But;; he continued;; \"the hours in the day limits how many of those interactions you can have.\" That's where a pitch memo comes in. Unlike a deck;; it is self-explanatory. The memo allows a startup to make its pitch to many more potential investors;; simply because its founders don't have to explain it every time;; he said. What's more;; the memo can make meetings with investors more productive;; he said. If investors have had time to read through the memo before they meet with founders;; their meetings can focus on the questions investors have about the startup;; rather than going through the deck. Pitch memos can help partners convince their colleagues And a pitch memo has another advantage over a traditional presentation;; Conrad said. The process of raising funds from a venture firm often involves a step that's not widely known;; he said. After a startup makes a pitch to a venture partner;; the partner has to convince his or her other partners to sign off on an investment. Typically;; before the partners meet to discuss the investment;; the one sponsoring the deal types up a memo to circulate to his or her fellow partners describing the company and the investment opportunity;; he said. It's not unusual that the night before the general partners meet to discuss an investment;; the one sponsoring the deal is up late frantically trying to put together his or her memo;; he said. A pitch memo written by the startup's founders can provide a template for that partner-written memo instead of forcing the partner to try to put it together from memory;; Conrad said. \"The likelihood ... that they really get it right and that they incorporate the way you understand the business into their description of the business for their partnership is just much;; much higher than if they're sitting there trying to do this off a PowerPoint deck;;\" he said. To be sure;; Rippling didn't go entirely presentation-free in making its pitch. In fact;; Conrad and his team actually did put together a 46-slide deck. But instead of using the presentation as the main vehicle to tell Rippling's story;; Conrad used it to highlight the company's key data points via charts. Even here;; he veered from tradition;; including in the presentation footnotes and a detailed appendix to offer more information and explain how Rippling calculated its data. Conrad said he got the idea for and first tried to use a pitch memo while at Zenefits. But he really pushed it at Rippling. \"I'm convinced that this is the way everyone should do this;;\" he said. \"I kind of hope maybe a couple years from now every entrepreneur will be writing a pitch memo instead of a pitch deck.\" Here's the pitch memo Rippling used to raise its $45 million round:", "displayName": "Parker Conrad", "publishDate": "2019-04-10", "roundSeries": "series_a", "articleTitle": "This serial founder thinks pitch decks are passé. Here's what his startup used instead to raise $45 million in new funding.", "leadInvestors": "Kleiner Perkins", "deckKindSignal": "raise", "metaExtractedAt": "2026-04-28 07:16:02+00" }, "profile": { "scores": { "yc": 0.3786, "a16z": 0.2533, "docsend": 0.3234, "hoffman": 0.3014, "mcclure": 0.3486, "sequoia": 0.3558, "kawasaki": 0.2986, "nextview": 0.2872, "slidebean": 0.4329, "founder_institute": 0.397 }, "nSlides": 11, "sequence": [ "cover", "executive_summary", "solution", "problem_statement", "product_demo", "solution", "competitive_analysis", "traction", "traction", "why_now", "unfair_advantage" ], "breakdown": { "yc": { "order": 0.4, "signal": 0.08, "jaccard": 0.3571 }, "a16z": { "order": 0.4, "signal": 0, "jaccard": 0.2667 }, "docsend": { "order": 0.3636, "signal": 0, "jaccard": 0.4286 }, "hoffman": { "order": 0.3636, "signal": 0, "jaccard": 0.3846 }, "mcclure": { "order": 0.4, "signal": 0.05, "jaccard": 0.3571 }, "sequoia": { "order": 0.3636, "signal": 0.08, "jaccard": 0.3333 }, "kawasaki": { "order": 0.4, "signal": 0, "jaccard": 0.3571 }, "nextview": { "order": 0.4444, "signal": 0, "jaccard": 0.3077 }, "slidebean": { "order": 0.5455, "signal": 0, "jaccard": 0.5385 }, "founder_institute": { "order": 0.5455, "signal": 0, "jaccard": 0.4667 } }, "matchedAt": "2026-04-27 21:51:54+00", "noveltyScore": 0.6171, "primaryScore": 0.4329, "noveltySignals": [ "rare slide types: why_now" ], "primaryProfile": "slidebean", "secondaryScore": 0.397, "secondaryProfile": "founder_institute" } }, "slides": [ { "page": 1, "type": "tension", "title": "This is a minimalist text-based slide setting the stage for the problem.", "function": "frame_problem", "imagePath": "https://imgproxy.kitesheet.com/1Le1GFA3w4W49VdCJy44LOX9SSGwvj2D2Zgn2ZL8L_0/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9RNDdMRnFqSEZiT2dUc2FpQXA2bi9wMDAxLmpwZw", "rawType": "problem_statement", "block": null, "metadata": { "slideType": "problem_statement", "slideTypeCanon": { "name": "Problem statement", "slug": "problem_statement", "status": "active", "canonId": "019de52d-0879-768d-bba8-8da8a5a121d4", "version": 1, "description": null }, "function": "frame_problem", "functionCanon": { "name": "Frame problem", "slug": "frame_problem", "status": "active", "canonId": "019de52d-13db-753e-ad70-e9b2d0dab398", "version": 1, "description": null }, "density": "balanced", "densityScore": 26, "componentCount": 3, "textChars": 316, "nDataPoints": 0, "notes": "This is a minimalist text-based slide setting the stage for the problem.", "elementsJson": [ "headline_text", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:33:43.463+00", "seconds": 2.433, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b7-6d2c4b70ae04/1", "deck": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04", "deckAnchor": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04#slide-1", "deckJson": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Rippling's premise is that businesses should have a single system for employee information across every department within the company.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:43:05+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-a28d-7358-81d4-bf453ea3c594", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.72, "x": 0.14, "y": 0.18 }, "kind": "paragraph", "text": "Rippling's premise is that businesses should have a single system for employee information across every department within the company. That's not the way it works today.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:43.463+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f82db6d8-b21a-402c-899a-3a358e6f4599", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.36, "x": 0.14, "y": 0.07 }, "kind": "title", "text": "Rippling Memo", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:43.463+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ddc0bdda-1142-474c-98fc-2af7ced65f49", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Problem Statement Canvas", "slug": "problem-statement-canvas", "status": "active", "bestFor": null, "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18", "version": 1, "bodyDocId": null, "description": "Structured definition of the problem: What? Who? Where? When? Scale?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "a1088098-227f-4f69-b4d8-fb3e3bf2ed7b", "evidence": "Rippling's premise is that businesses should have a single system for employee information across every department within the company.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:25:46.487663+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 1, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 1, "name": "Problem", "beatId": "82b5da93-8c58-4a39-9c71-dcbbb7185581", "matchId": "95e651df-7cd8-4562-ae5f-d3c33372eff6", "beatType": { "name": "Problem", "slug": "sequoia-pitch-problem", "status": "active", "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311", "version": 1, "description": null }, "evidence": "The first slide is titled 'problem_statement'", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.7 } ], "loops": [ { "to": 11, "from": 1, "loop": { "name": "47_quick_win_big_bet", "slug": "47-quick-win-big-bet", "status": "active", "bestFor": "Transformation planning, 100-day plans, resource allocation", "canonId": "019dd956-790d-708d-983e-ef9bbc68f741", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "description": "Separate initiatives into immediate wins and longer-term strategic bets", "familyLabel": null }, "matchId": "734f52d8-53e7-4cf0-ac00-a7170275fc4f", "evidence": "The document presents a clear and innovative approach", "position": 1, "objective": "Present a compelling investment opportunity", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:34:33.443702+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "thumbSrc": "https://imgproxy.kitesheet.com/ZvIc9HMRflGlvMjWPOtIZ9TtCAVFxWD8Yty9sasmIVQ/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9RNDdMRnFqSEZiT2dUc2FpQXA2bi9wMDAxLmpwZw", "imagePathAlt": "https://imgproxy.kitesheet.com/nPSyXKR4wiWVRN8VbF2WV1IoAPXrkTcXrmfilxjcIxE/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9RNDdMRnFqSEZiT2dUc2FpQXA2bi9wMDAxLnBuZw", "thumbSrcAlt": "https://imgproxy.kitesheet.com/5BED58GgK5YMqTlq5H_PpvTqLUuGHpLe10dtDIwk1d0/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9RNDdMRnFqSEZiT2dUc2FpQXA2bi9wMDAxLnBuZw" }, { "page": 2, "type": "setup", "title": "This is page 2 of a 'Rippling Memo' document.", "function": "establish_context", "rawType": "context", "block": null, "metadata": { "slideType": "context", "slideTypeCanon": { "name": "Context (pitchdeck)", "slug": "context", "status": "active", "canonId": "019de52d-1094-779e-9590-e4603e6a191c", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "dense", "densityScore": 72, "componentCount": 7, "textChars": 728, "nDataPoints": 0, "notes": "This is page 2 of a 'Rippling Memo' document.", "elementsJson": [ "headline_text", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:33:44.222+00", "seconds": 3.149, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b7-6d2c4b70ae04/2", "deck": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04", "deckAnchor": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04#slide-2", "deckJson": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "We believe that the effort to maintain this fragmented employee data across all of a company's business systems is, secretly, the root cause of almost all the administrative work of running a company.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:43:11+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-a28d-7358-81d6-c23cb1c397b2", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.65, "x": 0.117, "y": 0.171 }, "kind": "paragraph", "text": "Rippling's premise is that businesses should have a single system for employee information across every department within the company. That's not the way it works today.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:44.222+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "036322f7-f1b5-4327-833b-97870aae81c7", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.35, "x": 0.117, "y": 0.325 }, "kind": "paragraph", "text": "Most businesses have dozens of systems that maintain a list of their employees... There should be a single system of employee data that sits underneath every other business system.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:44.222+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c3ddc850-72cb-4805-b4b7-80969b14af64", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.35, "x": 0.5, "y": 0.315 }, "kind": "paragraph", "text": "Our strategy, in a nutshell, has 3 parts: Part I: If you can be the system of record for employee data, you can build a really successful business.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:44.222+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e8d51554-1091-4c67-b58c-8c204d663a1b", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.11, "x": 0.117, "y": 0.286 }, "kind": "title", "text": "OVERVIEW", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:44.222+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7cdc1409-dc6c-42b4-9514-b43e92b19dbe", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.15, "x": 0.5, "y": 0.286 }, "kind": "title", "text": "OUR STRATEGY", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:44.222+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9c4bffd9-16e9-4726-95e7-e70e7f61a51f", "parentComponentId": null }, { "bbox": { "h": 0.035, "w": 0.25, "x": 0.117, "y": 0.123 }, "kind": "title", "text": "Introduction", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:44.222+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bb95c467-e426-452e-b2e3-9d5b951175ce", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "18341326-84a7-40bf-b94b-f6802a55ed26", "evidence": "We believe that the effort to maintain this fragmented employee data across all of a company's business systems is, secretly, the root cause of almost all the administrative work of running a company.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.5, "extraction": { "at": "2026-07-16 22:25:46.555944+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [], "loops": [ { "to": 11, "from": 1, "loop": { "name": "47_quick_win_big_bet", "slug": "47-quick-win-big-bet", "status": "active", "bestFor": "Transformation planning, 100-day plans, resource allocation", "canonId": "019dd956-790d-708d-983e-ef9bbc68f741", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "description": "Separate initiatives into immediate wins and longer-term strategic bets", "familyLabel": null }, "matchId": "734f52d8-53e7-4cf0-ac00-a7170275fc4f", "evidence": "The document presents a clear and innovative approach", "position": 1, "objective": "Present a compelling investment opportunity", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:34:33.443702+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 3, "type": "setup", "title": "This is a text-heavy slide from a 'Rippling Memo' deck, likely serving as a foundational strategic argument.", "function": "establish_context", "rawType": "context", "block": null, "metadata": { "slideType": "context", "slideTypeCanon": { "name": "Context (pitchdeck)", "slug": "context", "status": "active", "canonId": "019de52d-1094-779e-9590-e4603e6a191c", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 81, "componentCount": 7, "textChars": 1071, "nDataPoints": 2, "notes": "This is a text-heavy slide from a 'Rippling Memo' deck, likely serving as a foundational strategic argument.", "elementsJson": [ "paragraph" ], "confidence": 0.9, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:33:44.831+00", "seconds": 3.221, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b7-6d2c4b70ae04/3", "deck": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04", "deckAnchor": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04#slide-3", "deckJson": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "To win at onboarding, you can't be monogamous to any single department or functional area.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:43:06+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-a28d-7358-81d5-2f779a12d4f9", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.36, "x": 0.51, "y": 0.07 }, "kind": "paragraph", "text": "Stated slightly differently: if a new hire were to mis-enter their Social Security Number into Rippling, it would be wrong everywhere - in payroll, with insurance carriers, with the 401k provider, etc.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:44.831+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "691ef105-e97d-4c08-823d-0acd710ed584", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.36, "x": 0.51, "y": 0.51 }, "kind": "paragraph", "text": "But, these onboarding tasks cut across many different departments - it's our experience that about 30% of a company's onboarding tasks are HR-related. About 40% are IT-related.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:44.831+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "907f3c0c-8282-49ee-a17a-e4a11b7a0c2a", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.36, "x": 0.13, "y": 0.53 }, "kind": "paragraph", "text": "There is a button you click in Rippling to hire an employee. As a hiring manager, you tell us the new employee's Salary, Manager, Department, Work Location, and a few other things.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:44.831+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ae3f091d-7976-409e-9cb8-2de5709969ea", "parentComponentId": null }, { "bbox": { "h": 0.21, "w": 0.36, "x": 0.13, "y": 0.07 }, "kind": "paragraph", "text": "Almost every other HRIS and payroll company views the world this way. ADP is the largest payroll company in the US by market cap, and they make most of their revenue not selling payroll - but by selling a host of ADP add-on services...", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:44.831+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fcc3e8f1-92b8-415e-b2a5-537e02a1cc64", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.36, "x": 0.51, "y": 0.36 }, "kind": "title", "text": "Part III - To win at employee onboarding, you can't be monogamous to any single department or functional area.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:44.831+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "02f29fef-87a4-42b8-963f-ecda35f4a765", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.36, "x": 0.13, "y": 0.48 }, "kind": "title", "text": "Part II - Onboarding Software makes you the system of record for employee data.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:44.831+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "03cf0d12-6235-4a76-81f5-4790111ee8a2", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Logical chain", "slug": "logical-chain", "status": "active", "bestFor": null, "canonId": "019dd9e1-5104-702f-8953-85757af6553d", "version": 1, "bodyDocId": null, "description": "If-then, premise-conclusion, deductive chain.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "3beeb76d-0f9f-448f-b5ae-20bd1dbba587", "evidence": "Our strategy, in a nutshell, has 3 parts: Part I: If you can be the system of record for employee data, you can build a really successful business.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 22:25:46.623436+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [], "loops": [ { "to": 11, "from": 1, "loop": { "name": "47_quick_win_big_bet", "slug": "47-quick-win-big-bet", "status": "active", "bestFor": "Transformation planning, 100-day plans, resource allocation", "canonId": "019dd956-790d-708d-983e-ef9bbc68f741", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "description": "Separate initiatives into immediate wins and longer-term strategic bets", "familyLabel": null }, "matchId": "734f52d8-53e7-4cf0-ac00-a7170275fc4f", "evidence": "The document presents a clear and innovative approach", "position": 1, "objective": "Present a compelling investment opportunity", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:34:33.443702+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 4, "type": "setup", "title": "This appears to be a page from a written memo or whitepaper rather than a traditional pitch deck slide.", "function": "establish_context", "rawType": "context", "block": null, "metadata": { "slideType": "context", "slideTypeCanon": { "name": "Context (pitchdeck)", "slug": "context", "status": "active", "canonId": "019de52d-1094-779e-9590-e4603e6a191c", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 80, "componentCount": 8, "textChars": 1118, "nDataPoints": 0, "notes": "This appears to be a page from a written memo or whitepaper rather than a traditional pitch deck slide.", "elementsJson": [ "paragraph" ], "confidence": 0.9, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:33:45.769+00", "seconds": 3.816, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b7-6d2c4b70ae04/4", "deck": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04", "deckAnchor": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04#slide-4", "deckJson": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "If you build your software for one particular buyer or department, you will eventually lose to the company that solves the whole problem.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:43:06+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-a28d-7358-81d5-03e553a8eeff", "parentComponentId": null }, { "bbox": { "x": 0.116, "y": 0.075 }, "kind": "paragraph", "text": "This means you need to have tentacles into all of these different departments and functional areas, and all the different 3rd party systems they use. If you build your software for one particular buyer or department, you will eventually lose to the company that solves the whole problem.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:45.769+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c5e045c7-6ec4-47c4-9060-8aa15d30d0dd", "parentComponentId": null }, { "bbox": { "x": 0.116, "y": 0.211 }, "kind": "paragraph", "text": "It's worth noting that the term \"onboarding software\" is used to mean different things by different companies.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:45.769+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c6a6b5bb-9a0d-4944-9c31-822ae177efe6", "parentComponentId": null }, { "bbox": { "x": 0.116, "y": 0.269 }, "kind": "paragraph", "text": "Some companies have built project management apps for HR that assign out tasks and track completion whenever someone joins the company. These apps are sometimes called \"onboarding software,\" but they bear no relation to the product we have built, because they lack any downstream systems connectivity.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:45.769+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e619ecd3-8c8b-467c-b491-424a3e7ccfa8", "parentComponentId": null }, { "bbox": { "x": 0.116, "y": 0.379 }, "kind": "paragraph", "text": "As a result, they're both less useful to the employer (these apps can assign you work, but they can't do it for you), and strategically less interesting (without downstream systems connectivity, they are no longer a source of truth for employee data).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:45.769+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ecaeda68-9ea7-4224-8ce9-5595f5464f6f", "parentComponentId": null }, { "bbox": { "x": 0.116, "y": 0.929 }, "kind": "source-note", "text": "4", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:45.769+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "90de8f4c-c62e-43af-b2bc-863e809fe9b3", "parentComponentId": null }, { "bbox": { "x": 0.756, "y": 0.929 }, "kind": "source-note", "text": "Rippling Memo", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:45.769+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f8d2234a-9581-424e-a85d-fa401d08c15a", "parentComponentId": null }, { "bbox": { "x": 0.116, "y": 0.181 }, "kind": "title", "text": "Onboarding Sidebar", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:45.769+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "40044b7b-59e8-4afc-9109-03cbf5a39f7b", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "0017d7f6-05a8-4925-8301-c0a1df00a677", "evidence": "Some companies have built project management apps for HR that assign out tasks and track completion whenever someone joins the company.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:26:12.360055+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [], "loops": [ { "to": 11, "from": 1, "loop": { "name": "47_quick_win_big_bet", "slug": "47-quick-win-big-bet", "status": "active", "bestFor": "Transformation planning, 100-day plans, resource allocation", "canonId": "019dd956-790d-708d-983e-ef9bbc68f741", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "description": "Separate initiatives into immediate wins and longer-term strategic bets", "familyLabel": null }, "matchId": "734f52d8-53e7-4cf0-ac00-a7170275fc4f", "evidence": "The document presents a clear and innovative approach", "position": 1, "objective": "Present a compelling investment opportunity", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:34:33.443702+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 5, "type": "setup", "title": "The slide uses a screenshot of the product interface to illustrate key features like SSO, automated onboarding, and data syncing.", "function": "present_solution", "rawType": "product_demo", "block": null, "metadata": { "slideType": "product_demo", "slideTypeCanon": { "name": "Product demo", "slug": "product_demo", "status": "active", "canonId": "019de52d-0f06-7288-84f2-7568c1020fce", "version": 1, "description": null }, "function": "present_solution", "functionCanon": { "name": "Present solution", "slug": "present_solution", "status": "active", "canonId": "019de52d-15b8-71da-bd23-2b767850cbce", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 75, "componentCount": 7, "textChars": 1004, "nDataPoints": 0, "notes": "The slide uses a screenshot of the product interface to illustrate key features like SSO, automated onboarding, and data syncing.", "elementsJson": [ "headline_text", "paragraph", "screenshot" ], "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:33:44.812+00", "seconds": 2.75, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b7-6d2c4b70ae04/5", "deck": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04", "deckAnchor": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04#slide-5", "deckJson": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Rippling is a hybrid of three different software categories: an all-in-one payroll, benefits, and HRIS system; an 'Identity' / SSO / Password manager system; and an endpoint device management system.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:43:07+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-a28d-7358-81d5-9eddfc8dc3b5", "parentComponentId": null }, { "bbox": { "h": 0.285, "w": 0.724, "x": 0.138, "y": 0.247 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:44.812+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4857234d-61aa-4a7a-9e74-352b6ec99f0f", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.36, "x": 0.138, "y": 0.566 }, "kind": "list", "text": "Rippling is a hybrid of three different software categories: An all-in-one payroll, benefits, and HRIS system; An 'Identity' / SSO / Password manager system; An endpoint device management system.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:44.812+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5b52d5a4-7e97-4f68-b8ce-c1921a8a2d69", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.724, "x": 0.138, "y": 0.815 }, "kind": "paragraph", "text": "HR systems' connection to employee data is obvious. But it's not immediately clear how IT systems are tied to the employee record. It's connection to the employee record is that IT security is ultimately about controlling systems access...", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:44.812+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2261f2eb-a1e4-4835-bf03-eed2bbd3731a", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.36, "x": 0.138, "y": 0.758 }, "kind": "paragraph", "text": "On the surface, this is a weird combination. It makes sense only because these three systems are each hubs for employee data within a company.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:44.812+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7a42a5d2-2910-40ff-88fd-5fe7a084ca95", "parentComponentId": null }, { "bbox": { "h": 0.035, "w": 0.724, "x": 0.138, "y": 0.171 }, "kind": "paragraph", "text": "The best way to understand our product is to see it. We encourage you to get a demo of the product from us or, failing that, visit our marketing website at www.rippling.com, which gives a good high-level overview.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:44.812+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ec435983-df92-465a-929b-e8c627ae1ce3", "parentComponentId": null }, { "bbox": { "h": 0.035, "w": 0.28, "x": 0.138, "y": 0.123 }, "kind": "title", "text": "Product Overview", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:44.812+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7c9ab1f3-7c88-411e-bd83-d1fb9c43ef5e", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "AIDA Model", "slug": "aida-model", "status": "active", "bestFor": null, "canonId": "019dd956-86fc-773c-813f-d416714b8413", "version": 1, "bodyDocId": null, "description": "Attention, Interest, Desire, Action - classic persuasion sequence", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "855f4b56-9e3b-42d7-8962-35dcb6f643e3", "evidence": "The best way to understand our product is to see it. We encourage you to get a demo of the product from us or, failing that, visit our marketing website at www.rippling.com, which gives a good high-l", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 22:26:12.446783+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 6, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 5, "name": "Product", "beatId": "f836cbd6-28fe-4ee0-b082-9d7ce2a73836", "matchId": "95e651df-7cd8-4562-ae5f-d3c33372eff6", "beatType": { "name": "Product", "slug": "sequoia-pitch-product", "status": "active", "canonId": "019dd9b8-2259-77df-a937-8b665c8066fe", "version": 1, "description": null }, "evidence": "Slides 5 and 6 demonstrate the product", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.7 } ], "loops": [ { "to": 11, "from": 1, "loop": { "name": "47_quick_win_big_bet", "slug": "47-quick-win-big-bet", "status": "active", "bestFor": "Transformation planning, 100-day plans, resource allocation", "canonId": "019dd956-790d-708d-983e-ef9bbc68f741", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "description": "Separate initiatives into immediate wins and longer-term strategic bets", "familyLabel": null }, "matchId": "734f52d8-53e7-4cf0-ac00-a7170275fc4f", "evidence": "The document presents a clear and innovative approach", "position": 1, "objective": "Present a compelling investment opportunity", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:34:33.443702+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 6, "type": "setup", "title": "This slide uses a narrative format to explain the 'identity' concept in the context of IT/HR integration.", "function": "present_solution", "rawType": "product_demo", "block": null, "metadata": { "slideType": "product_demo", "slideTypeCanon": { "name": "Product demo", "slug": "product_demo", "status": "active", "canonId": "019de52d-0f06-7288-84f2-7568c1020fce", "version": 1, "description": null }, "function": "present_solution", "functionCanon": { "name": "Present solution", "slug": "present_solution", "status": "active", "canonId": "019de52d-15b8-71da-bd23-2b767850cbce", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 84, "componentCount": 9, "textChars": 2429, "nDataPoints": 0, "notes": "This slide uses a narrative format to explain the 'identity' concept in the context of IT/HR integration.", "elementsJson": [ "paragraph", "screenshot" ], "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:33:46.205+00", "seconds": 3.995, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b7-6d2c4b70ae04/6", "deck": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04", "deckAnchor": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04#slide-6", "deckJson": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "If you could speak to your IT systems in terms of HR concepts like someone’s department, or role, or work location, you could just add that department to the email list.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:43:19+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-a28d-7358-81d7-538ed7d3f417", "parentComponentId": null }, { "bbox": { "h": 0.16, "w": 0.74, "x": 0.117, "y": 0.51 }, "kind": "image", "text": "Rippling UI showing email list configuration with HR attributes", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Screenshot", "slug": "screenshot", "status": "active", "canonId": "019de52c-fd87-7509-8391-3d79fb339379", "version": 1, "description": null }, "framework": null }, "subkind": "screenshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:46.205+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c5a3e783-97bd-4022-afcc-ad64f04880f7", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.36, "x": 0.117, "y": 0.31 }, "kind": "paragraph", "text": "If you could speak to your IT systems in terms of HR concepts like someone’s department, or role, or work location, you could just add that department to the email list. And this, in turn, would dramatically simplify the administration of those systems.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:46.205+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3dae5e1c-3c2d-4efb-ad44-cdd30101d1a3", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.36, "x": 0.117, "y": 0.07 }, "kind": "paragraph", "text": "back to the original meaning of the word “identity” — would be inseparable from information about each employee’s role, department, and function within a company. In other words, a company’s HR data.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:46.205+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a3f007af-2520-4627-9b90-024ec5cc62d5", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.36, "x": 0.117, "y": 0.145 }, "kind": "paragraph", "text": "One small example of this: In many companies, IT is responsible for maintaining company email lists. A hypothetical company, Acme Co, might have 56 people on the email list ‘engineering@acme.com.’ Current IT systems will all treat the 56 people on the list as “users,” without understanding anything about their underlying role within the business. But these aren’t 56 random individuals! They’re engineers, in the engineering department.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:46.205+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b126a4f2-4f38-4082-bafb-0bfaa49644e6", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.36, "x": 0.117, "y": 0.405 }, "kind": "paragraph", "text": "One of my favorite parts of a Rippling demo is when I show prospects how you can add not only individuals, but also HR concepts like the “Engineering Department,” or a particular work location, or all managers in the company, to an email list in Rippling:", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:46.205+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bb7897eb-9d7f-4afa-9ef5-ec53104aec46", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.36, "x": 0.5, "y": 0.19 }, "kind": "paragraph", "text": "And, taking that one step further: When you hire someone in Rippling and you tell us this person is in the engineering department, that changes everything about how Rippling sets them up in your systems: It changes what systems they’ll have access to — AWS and GitHub perhaps, but not Salesforce. It changes what email lists they are subscribed to. It changes what software is installed on their computer.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:46.205+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "de8aeb94-9761-4900-8b58-4d4f49ccaaf1", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.36, "x": 0.5, "y": 0.34 }, "kind": "paragraph", "text": "And when someone’s role within an organization changes, Rippling isn’t just changing payroll and HR systems — we’re reconfiguring the systems they have access to, the email lists they are subscribed to, and the software and level of access they have on their work computer.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:46.205+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e03b8bcc-b73a-44c7-a1cf-25c009695222", "parentComponentId": null }, { "bbox": { "h": 0.11, "w": 0.36, "x": 0.5, "y": 0.07 }, "kind": "paragraph", "text": "The neat thing about this is that Rippling isn’t just going back and adding all of the individuals in those buckets to that email list in GSuite or Office365. Rippling will also maintain the fidelity of that data going forward — so that the next time you hire an engineer, or the next time someone gets promoted to be a manager, they’re going to be added to that email list.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:46.205+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f5219d87-2530-426a-b754-341707f69602", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Metaphor & Analogy", "slug": "metaphor-analogy", "status": "active", "bestFor": null, "canonId": "019dd956-adea-7729-bca1-70810d6238a9", "version": 1, "bodyDocId": null, "description": "Making abstract concepts concrete through familiar comparisons", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "ff005d4f-3a50-4e26-b594-dd03c6cc5f63", "evidence": "back to the original meaning of the word “identity” — would be inseparable from information about each employee’s role, department, and function within a company. In other words, a company’s HR data.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-16 22:26:12.530934+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 6, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 5, "name": "Product", "beatId": "f836cbd6-28fe-4ee0-b082-9d7ce2a73836", "matchId": "95e651df-7cd8-4562-ae5f-d3c33372eff6", "beatType": { "name": "Product", "slug": "sequoia-pitch-product", "status": "active", "canonId": "019dd9b8-2259-77df-a937-8b665c8066fe", "version": 1, "description": null }, "evidence": "Slides 5 and 6 demonstrate the product", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.7 } ], "loops": [ { "to": 11, "from": 1, "loop": { "name": "47_quick_win_big_bet", "slug": "47-quick-win-big-bet", "status": "active", "bestFor": "Transformation planning, 100-day plans, resource allocation", "canonId": "019dd956-790d-708d-983e-ef9bbc68f741", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "description": "Separate initiatives into immediate wins and longer-term strategic bets", "familyLabel": null }, "matchId": "734f52d8-53e7-4cf0-ac00-a7170275fc4f", "evidence": "The document presents a clear and innovative approach", "position": 1, "objective": "Present a compelling investment opportunity", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:34:33.443702+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 7, "type": "setup", "title": "The slide explains that Rippling's competitive advantage lies in its hybrid nature, whereas competitors are siloed in their respective categories.", "function": "compare_peers", "rawType": "competitive_analysis", "block": null, "metadata": { "slideType": "competitive_analysis", "slideTypeCanon": { "name": "Competitive analysis", "slug": "competitive_analysis", "status": "active", "canonId": "019de52d-093e-776b-94c6-c1573f5f1a31", "version": 1, "description": null }, "function": "compare_peers", "functionCanon": { "name": "Compare peers", "slug": "compare_peers", "status": "active", "canonId": "019de52d-1453-72ba-a367-9ba3d34c1630", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 80, "componentCount": 8, "textChars": 1115, "nDataPoints": 0, "notes": "The slide explains that Rippling's competitive advantage lies in its hybrid nature, whereas competitors are siloed in their respective categories.", "elementsJson": [ "headline_text", "bullet_list", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:33:45.446+00", "seconds": 3.07, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b7-6d2c4b70ae04/7", "deck": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04", "deckAnchor": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04#slide-7", "deckJson": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "But the larger dynamic is that each of these competitors thinks of themselves far more narrowly than Rippling does: they make HR software, or Identity software, or device management software.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 15:59:38+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-d9f4-71ca-9726-7e349fcc6394", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.35, "x": 0.14, "y": 0.35 }, "kind": "list", "text": "An all-in-one payroll, benefits, and HRIS system; An \"identity\" / access management system; An endpoint device management system", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:45.446+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "63c6a199-6b6e-4347-861b-4a5c6cb3af0f", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.35, "x": 0.14, "y": 0.58 }, "kind": "list", "text": "On the payroll and HR side, we compete against Gusto, Zenefits, Namely, ADP, Paychex, and other similar companies. On the identity side, we compete against Okta, OneLogin, LastPass, OnePassword, and similar companies. On the device management side, we compete against JAMF (for mac), Microsoft (for PC management), and a few newer, but smaller, competitors.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:45.446+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b7b633a1-a0ca-4bc2-805b-81597414084a", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.35, "x": 0.14, "y": 0.31 }, "kind": "paragraph", "text": "As mentioned previously, Rippling is a hybrid of three different software categories. This also means that Rippling competes with three very different types of companies.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:45.446+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "359bc75b-2dbe-4a0d-8cfd-e736c8bc8e06", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.35, "x": 0.52, "y": 0.28 }, "kind": "paragraph", "text": "There are ways in which Rippling wins or loses going head to head against any individual one of these competitors. But the larger dynamic is that each of these competitors thinks of themselves far more narrowly than Rippling does.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:45.446+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3d82b95b-8558-49cd-95da-6b93ebaa69ee", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.28, "x": 0.14, "y": 0.14 }, "kind": "title", "text": "Competition", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:45.446+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "61c54890-6ac0-47c1-816a-ddf6f506b115", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.25, "x": 0.14, "y": 0.55 }, "kind": "title", "text": "COMPETITOR BREAKDOWN", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:45.446+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "624848b6-7334-43c4-87e1-4dc8dff13f09", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.11, "x": 0.14, "y": 0.28 }, "kind": "title", "text": "OVERVIEW", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:45.446+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f86c3810-f2ca-4602-a981-95c6e9ef1022", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 7, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 7, "name": "Competition", "beatId": "b15692de-63ff-4536-9a7f-d2452bc4a428", "matchId": "95e651df-7cd8-4562-ae5f-d3c33372eff6", "beatType": { "name": "Competition", "slug": "sequoia-pitch-competition", "status": "active", "canonId": "019dd9b8-21bd-7407-8707-bdf217ed9c76", "version": 1, "description": null }, "evidence": "Slide 7 analyzes the competition", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.7 } ], "loops": [ { "to": 11, "from": 1, "loop": { "name": "47_quick_win_big_bet", "slug": "47-quick-win-big-bet", "status": "active", "bestFor": "Transformation planning, 100-day plans, resource allocation", "canonId": "019dd956-790d-708d-983e-ef9bbc68f741", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "description": "Separate initiatives into immediate wins and longer-term strategic bets", "familyLabel": null }, "matchId": "734f52d8-53e7-4cf0-ac00-a7170275fc4f", "evidence": "The document presents a clear and innovative approach", "position": 1, "objective": "Present a compelling investment opportunity", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:34:33.443702+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 8, "type": "evidence", "title": "The chart shows MoM growth in Total Bookings ARR from Jan-18 to Jan-19, including a linear trend line.", "function": "show_traction", "rawType": "traction", "block": null, "metadata": { "slideType": "traction", "slideTypeCanon": { "name": "Traction", "slug": "traction", "status": "active", "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542", "version": 1, "description": null }, "function": "show_traction", "functionCanon": { "name": "Show traction", "slug": "show_traction", "status": "active", "canonId": "019de52d-16a8-756a-9b38-a7d35420561d", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 88, "componentCount": 8, "textChars": 1082, "nDataPoints": 13, "notes": "The chart shows MoM growth in Total Bookings ARR from Jan-18 to Jan-19, including a linear trend line.", "elementsJson": [ "headline_text", "paragraph", "line_chart" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:33:45.381+00", "seconds": 2.983, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b7-6d2c4b70ae04/8", "deck": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04", "deckAnchor": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04#slide-8", "deckJson": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "While many startups have revenue graphs that go up and to the right, it is much less common for a graph of month over month growth rates to do the same.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:43:07+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-a28d-7358-81d5-62763bf0f46e", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.76, "x": 0.118, "y": 0.54 }, "kind": "chart", "text": "MoM Growth in Total Bookings ARR", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:45.381+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "01ed4eb4-31c4-413c-b521-5f868f0677a4", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.58, "x": 0.208, "y": 0.86 }, "kind": "legend", "text": "MoM Growth in Total Bookings ARR; Linear (MoM Growth in Total Bookings ARR)", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:45.381+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "587b6360-8dcf-496a-a2dc-f8ff09bdb89d", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "MoM growth: 29%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:43:07+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-a28d-7358-81d5-653cb34ca37c", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.35, "x": 0.118, "y": 0.286 }, "kind": "paragraph", "text": "OVERVIEW\nWe launched our benefits administration product around May 2018, and most of our sales metrics improved dramatically at that time. Internally, May 2018 was the point where we shifted our focus from product expansion to revenue growth.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:45.381+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0acbc756-1616-4a92-bfbc-ab68550cb3b0", "parentComponentId": null }, { "bbox": { "h": 0.18, "w": 0.38, "x": 0.5, "y": 0.286 }, "kind": "paragraph", "text": "Rippling has grown unusually quickly since that time, and we closed January 2019 with $XXmm in ARR. We've averaged 20% Month over Month growth since January 2018, but that growth rate appears to be accelerating — in the last 4 months, our average growth rate was 25%, and in January it was 29%. The time it takes for our revenue to double recently dropped from four months to three.\n\nWhile many startups have revenue graphs that go up and to the right, it is much less common for a graph of month over month growth rates to do the same:", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:45.381+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e7509693-cf79-4dd7-a420-a7fcaa213897", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.11, "x": 0.118, "y": 0.496 }, "kind": "title", "text": "ARR GROWTH", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:45.381+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "64b61016-b0cd-43f8-90a9-20a32e189969", "parentComponentId": null }, { "bbox": { "h": 0.035, "w": 0.318, "x": 0.118, "y": 0.148 }, "kind": "title", "text": "Performance to Date", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:45.381+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c97b6170-0e50-4143-a842-1e2853d5d9ff", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 9, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 8, "name": "Traction", "beatId": "59a72e00-fb8b-47dd-847e-508a5cdb2ce6", "matchId": "95e651df-7cd8-4562-ae5f-d3c33372eff6", "beatType": { "name": "Financials", "slug": "sequoia-pitch-financials", "status": "active", "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75", "version": 1, "description": null }, "evidence": "Slides 8 and 9 present performance and NPS score", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.7 } ], "loops": [ { "to": 11, "from": 1, "loop": { "name": "47_quick_win_big_bet", "slug": "47-quick-win-big-bet", "status": "active", "bestFor": "Transformation planning, 100-day plans, resource allocation", "canonId": "019dd956-790d-708d-983e-ef9bbc68f741", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "description": "Separate initiatives into immediate wins and longer-term strategic bets", "familyLabel": null }, "matchId": "734f52d8-53e7-4cf0-ac00-a7170275fc4f", "evidence": "The document presents a clear and innovative approach", "position": 1, "objective": "Present a compelling investment opportunity", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:34:33.443702+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 9, "type": "evidence", "title": "The slide combines a performance metric (NPS) with a narrative justification for high operational burn.", "function": "show_traction", "rawType": "traction", "block": null, "metadata": { "slideType": "traction", "slideTypeCanon": { "name": "Traction", "slug": "traction", "status": "active", "canonId": "019de52d-0edd-72ab-820f-3ebc71a9c542", "version": 1, "description": null }, "function": "show_traction", "functionCanon": { "name": "Show traction", "slug": "show_traction", "status": "active", "canonId": "019de52d-16a8-756a-9b38-a7d35420561d", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 95, "componentCount": 11, "textChars": 1537, "nDataPoints": 7, "notes": "The slide combines a performance metric (NPS) with a narrative justification for high operational burn.", "elementsJson": [ "headline_text", "paragraph", "bar_chart_vertical" ], "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:33:51.304+00", "seconds": 8.808, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b7-6d2c4b70ae04/9", "deck": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04", "deckAnchor": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04#slide-9", "deckJson": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Our average NPS is 66.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:43:07+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-a28d-7358-81d5-7986d7418c3a", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.72, "x": 0.138, "y": 0.25 }, "kind": "chart", "text": "NPS monthly trend from Jul-18 to Jan-19", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Vertical bar chart", "slug": "bar-vertical", "status": "active", "canonId": "019de52c-fe9d-70f2-b3b7-a9ae294f5917", "version": 1, "description": null }, "framework": null }, "subkind": "bar-vertical", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:51.304+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d03a7549-8741-4bef-a827-f15b3fcfd922", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "NPS: 66", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:43:07+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-a28d-7358-81d5-7ffa552d8872", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.35, "x": 0.138, "y": 0.103 }, "kind": "paragraph", "text": "Equally important is that this growth has not come at the cost of client satisfaction. Our Net Promoter Score in January was 70, and has averaged 66 over the last several months:", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:51.304+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "35611404-7810-4536-9d5d-02947836099d", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.35, "x": 0.138, "y": 0.605 }, "kind": "paragraph", "text": "Building something like Rippling isn't cheap. As you'll see if you take a demo, the product surface area is large. To hit our MVP, we've had to (re)build a payroll, benefits, and HRIS system that took companies like Zenefits, Gusto, and Namely years and tens of millions of dollars to build. And, we've had to build versions of Okta, OnePassword, and JAMF alongside it.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:51.304+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "60094626-031f-4800-ab91-8ef5235bc2c2", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.35, "x": 0.52, "y": 0.595 }, "kind": "paragraph", "text": "However, we believe that our growth rates demonstrate that our bet was essentially correct — we've built the right product, one that customers want, and we're now winning deals against much larger and more mature companies that have spent a lot more to get to where we are.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:51.304+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "67b195af-5d69-496d-8ab2-93a9da0a846f", "parentComponentId": null }, { "bbox": { "h": 0.07, "w": 0.35, "x": 0.138, "y": 0.73 }, "kind": "paragraph", "text": "To do this, we've invested in a great deal of up-front R&D. For most of the last two years, Rippling was a company of almost entirely engineers (there are just over 40 today, or roughly 2/3 of our headcount). It's only recently that we've been growing the sales team.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:51.304+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cb62be27-38b5-475f-8914-9e682df8cb3a", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.35, "x": 0.52, "y": 0.7 }, "kind": "paragraph", "text": "Our gross margins show that the product is software end to end, and our sales and marketing ratios (magic number, etc) show that this growth is based on sound fundamentals.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:51.304+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d6ab5464-9a33-4b7f-aeb6-a03d8aceab48", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.35, "x": 0.138, "y": 0.81 }, "kind": "paragraph", "text": "The downside of this is that building something like Rippling wasn't cheap, and the company's total OpEx burn to date — roughly $XXmm — is more substantial than most startups as a result.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:51.304+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ddca3770-fdd1-4afc-815c-98dcdf93d48d", "parentComponentId": null }, { "bbox": { "h": 0.015, "w": 0.115, "x": 0.138, "y": 0.075 }, "kind": "title", "text": "NPS SCORE", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:51.304+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "794691c3-aef3-4482-b530-a15c0b9e1d24", "parentComponentId": null }, { "bbox": { "h": 0.015, "w": 0.16, "x": 0.138, "y": 0.58 }, "kind": "title", "text": "R&D INVESTMENT", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:51.304+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "979baa60-4934-4c46-a2a5-0fc1aaf7238d", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 9, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 8, "name": "Traction", "beatId": "59a72e00-fb8b-47dd-847e-508a5cdb2ce6", "matchId": "95e651df-7cd8-4562-ae5f-d3c33372eff6", "beatType": { "name": "Financials", "slug": "sequoia-pitch-financials", "status": "active", "canonId": "019dd9b8-245d-74ce-8a5e-8094ec926a75", "version": 1, "description": null }, "evidence": "Slides 8 and 9 present performance and NPS score", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.7 } ], "loops": [ { "to": 11, "from": 1, "loop": { "name": "47_quick_win_big_bet", "slug": "47-quick-win-big-bet", "status": "active", "bestFor": "Transformation planning, 100-day plans, resource allocation", "canonId": "019dd956-790d-708d-983e-ef9bbc68f741", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "description": "Separate initiatives into immediate wins and longer-term strategic bets", "familyLabel": null }, "matchId": "734f52d8-53e7-4cf0-ac00-a7170275fc4f", "evidence": "The document presents a clear and innovative approach", "position": 1, "objective": "Present a compelling investment opportunity", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:34:33.443702+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 10, "type": "setup", "title": "The slide is formatted as a memo or letter from the founder, explaining the rationale behind the company's timing.", "function": "argue_timing", "rawType": "why_now", "block": null, "metadata": { "slideType": "why_now", "slideTypeCanon": { "name": "Why now", "slug": "why_now", "status": "active", "canonId": "019de52d-0f2e-718d-b8ad-256dd87582d0", "version": 1, "description": null }, "function": "argue_timing", "functionCanon": { "name": "Argue timing (why now)", "slug": "argue_timing", "status": "active", "canonId": "019de52d-16f8-74de-9ec2-900be07d90dd", "version": 1, "description": null }, "density": "dense", "densityScore": 70, "componentCount": 6, "textChars": 1317, "nDataPoints": 0, "notes": "The slide is formatted as a memo or letter from the founder, explaining the rationale behind the company's timing.", "elementsJson": [ "headline_text", "paragraph", "bullet_list" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:33:46.167+00", "seconds": 3.316, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b7-6d2c4b70ae04/10", "deck": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04", "deckAnchor": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04#slide-10", "deckJson": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "In some ways, the deadweight loss from the SaaS revolution is this increasing systems complexity. The more new services there are, the more you need something like Rippling to sit underneath them and tie them together.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:43:20+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-a28d-7358-81d7-67f3c21b54e3", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.368, "x": 0.501, "y": 0.422 }, "kind": "list", "text": "SOME MARKET EVOLUTION MADE RIPPLING'S PRODUCT EASIER TO BUILD. Okta's success in the enterprise market has led to many companies building SAML and user API endpoints we were able to plug in to, to get hundreds of integrations live without the need for slow-moving partnerships.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:46.167+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5aa3078b-5636-4a1b-80e0-10e48e1145fb", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.368, "x": 0.116, "y": 0.286 }, "kind": "list", "text": "THE PAIN IS INCREASING. Five years ago, the sales organization at Zenefits mostly used just one system: Salesforce. Today, most SaaS sales organizations are probably closing in on 10. Internally at Rippling, we use Salesforce, but also Zoom, Calendly, Outreach, Gong, Intercom, and Marketo.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:46.167+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e91c8376-bced-4a7d-894d-9760c40ff3e5", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.368, "x": 0.116, "y": 0.703 }, "kind": "list", "text": "THIS IS THE LOGICAL NEXT LEAP IN HR TECHNOLOGY. Zenefits was the first company to market \"All-in-one HR.\" By combining previously-disconnected systems for payroll, benefits, and HR, Zenefits gave you a button to hire someone, and they were automagically set up in all your different HR systems.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:46.167+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fbcb3ab9-1ae6-4f7f-9dc7-280a29f03171", "parentComponentId": null }, { "bbox": { "h": 0.055, "w": 0.768, "x": 0.116, "y": 0.164 }, "kind": "paragraph", "text": "I know this is a popular question for some firms so I'm including answers below, but the simple truth is that I think Rippling could have been, and should have been, built seven years ago. But it wasn't. So, we're building it now.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:46.167+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "376accbe-cf60-4ed2-8641-0433c1e9420c", "parentComponentId": null }, { "bbox": { "h": 0.035, "w": 0.215, "x": 0.116, "y": 0.116 }, "kind": "title", "text": "Why Now?", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:46.167+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2ff9cc31-901f-4482-a1c9-a641c917e209", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 10, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null }, "from": 10, "name": "Why Now", "beatId": "e962796e-9680-4770-bbee-1985604d174f", "matchId": "95e651df-7cd8-4562-ae5f-d3c33372eff6", "beatType": { "name": "Why Now", "slug": "sequoia-pitch-why-now", "status": "active", "canonId": "019dd9b8-204f-77ee-82c8-8ebaf0870ff9", "version": 1, "description": null }, "evidence": "Slide 10 explains why now is the right time", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.7 } ], "loops": [ { "to": 10, "from": 10, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null }, "matchId": "225dab35-bd59-405a-8a25-5b7dd3814da3", "evidence": "The slide is titled 'Why Now?'", "position": 0, "objective": "Explain the timeliness of the investment opportunity", "confidence": 0.8, "extraction": { "at": "2026-07-16 21:34:33.408757+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 11, "from": 1, "loop": { "name": "47_quick_win_big_bet", "slug": "47-quick-win-big-bet", "status": "active", "bestFor": "Transformation planning, 100-day plans, resource allocation", "canonId": "019dd956-790d-708d-983e-ef9bbc68f741", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "description": "Separate initiatives into immediate wins and longer-term strategic bets", "familyLabel": null }, "matchId": "734f52d8-53e7-4cf0-ac00-a7170275fc4f", "evidence": "The document presents a clear and innovative approach", "position": 1, "objective": "Present a compelling investment opportunity", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:34:33.443702+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true }, { "page": 11, "type": "setup", "title": "This is a text-heavy slide from a memo-style deck, explaining the strategic rationale for the company's business model.", "function": "argue_timing", "rawType": "thesis_headline", "block": null, "metadata": { "slideType": "thesis_headline", "slideTypeCanon": { "name": "Thesis headline", "slug": "thesis_headline", "status": "active", "canonId": "019de52d-073a-70cb-b9f6-772a597bb5af", "version": 1, "description": null }, "function": "argue_timing", "functionCanon": { "name": "Argue timing (why now)", "slug": "argue_timing", "status": "active", "canonId": "019de52d-16f8-74de-9ec2-900be07d90dd", "version": 1, "description": null }, "density": "dense", "densityScore": 70, "componentCount": 6, "textChars": 1306, "nDataPoints": 0, "notes": "This is a text-heavy slide from a memo-style deck, explaining the strategic rationale for the company's business model.", "elementsJson": [ "headline_text", "paragraph" ], "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 16:33:46.179+00", "seconds": 3.115, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5f69-752d-a9b7-6d2c4b70ae04/11", "deck": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04", "deckAnchor": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04#slide-11", "deckJson": "/decks/019dd923-5f69-752d-a9b7-6d2c4b70ae04.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "The effect of this shift is similar to how the introduction of smartphone app stores led to rapid concentration of market share in the handset industry.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-27 14:43:08+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-a28d-7358-81d5-f6fdc7e4be20", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.35, "x": 0.14, "y": 0.28 }, "kind": "paragraph", "text": "Rippling is not an HR system — we call it an Employee Management System to distinguish it from HRIS systems, precisely because we think the problem we solve is much broader than HR, and the right system to solve this problem is a level down in the stack from an HR system, or even the HR department itself.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:46.179+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "772e4bab-2644-48cf-99d7-b7b1371c38e0", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.35, "x": 0.51, "y": 0.28 }, "kind": "paragraph", "text": "But an employee management system has many more adjacencies than a payroll system — probably 70 or 80 thousand of them. This introduces a different dynamic — one where any market leader has swiftly compounding advantages over the other competitors in the space.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:46.179+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7a52ef8f-d443-4d56-aca3-76d2bab1bab2", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.35, "x": 0.14, "y": 0.62 }, "kind": "paragraph", "text": "Today, ADP is the largest payroll company in the United States. But the market is fragmented. ADP only has about 15% - 20% market share, and there are tens of thousands of payroll service bureaus. That's because there's no self-reinforcing advantage to being the market leader.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:46.179+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7e93dbc3-2d3c-4273-a52f-1ef615368fec", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.35, "x": 0.51, "y": 0.52 }, "kind": "paragraph", "text": "The effect of this shift is similar to how the introduction of smartphone app stores led to rapid concentration of market share in the handset industry. This new market for Employee Management Systems will be much more concentrated than the one for payroll software.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:46.179+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8d614139-5185-431d-b1ab-0b3bda132e8d", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.5, "x": 0.14, "y": 0.13 }, "kind": "title", "text": "Network Effects & the 'Supermarket for SaaS'", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:33:46.179+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "403a1a5a-eaa0-4d08-808f-bdba587fb0b5", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "e6f29372-a827-4b93-8d48-9f45d974ed8d", "evidence": "Rippling is not an HR system — we call it an Employee Management System to distinguish it from HRIS systems, precisely because we think the problem we solve is much broader than HR, and the right system...", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-17 03:24:19.700097+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "154a1e7d-c44f-419a-8aa9-062963638c33", "evidence": "The slide explicitly discusses self-reinforcing advantages and compounding market share through integrations.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 16:33:46.179+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "frameworkName": "network-effects-flywheel" } ], "arcBeats": [], "loops": [ { "to": 11, "from": 1, "loop": { "name": "47_quick_win_big_bet", "slug": "47-quick-win-big-bet", "status": "active", "bestFor": "Transformation planning, 100-day plans, resource allocation", "canonId": "019dd956-790d-708d-983e-ef9bbc68f741", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap", "description": "Separate initiatives into immediate wins and longer-term strategic bets", "familyLabel": null }, "matchId": "734f52d8-53e7-4cf0-ac00-a7170275fc4f", "evidence": "The document presents a clear and innovative approach", "position": 1, "objective": "Present a compelling investment opportunity", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:34:33.443702+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "locked": true } ], "arcBeats": [ { "from": 1, "to": 1, "label": "Problem", "description": "The first slide is titled 'problem_statement'" }, { "from": 5, "to": 6, "label": "Product", "description": "Slides 5 and 6 demonstrate the product" }, { "from": 7, "to": 7, "label": "Competition", "description": "Slide 7 analyzes the competition" }, { "from": 8, "to": 9, "label": "Traction", "description": "Slides 8 and 9 present performance and NPS score" }, { "from": 10, "to": 10, "label": "Why Now", "description": "Slide 10 explains why now is the right time" } ], "loops": [ { "from": 10, "to": 10, "label": "Why Now", "description": "Explain the timeliness of the investment opportunity" }, { "from": 1, "to": 11, "label": "Quick Win Big Bet", "description": "Present a compelling investment opportunity" } ] }