2025 Executive Perspectives Future of Marketing with GenAI

BCG

arc beats above · slides in the middle · loops below · scroll → 10 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 25 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Situation & Context 3 slides 100% 3/3 slides 100% 3/3 slides · 17 hits

— 0/3 slides

66.7% 2/3 slides · 8 hits 33.3% 1/3 slides · 2 hits 100% 3/3 slides

— 0/3 slides

Problem & Complication 2 slides 100% 2/2 slides 100% 2/2 slides · 14 hits

— 0/2 slides

100% 2/2 slides · 11 hits 100% 2/2 slides 100% 2/2 slides · 4 hits 100% 2/2 slides Solution & Approach 2 slides 100% 2/2 slides 100% 2/2 slides · 16 hits

— 0/2 slides

100% 2/2 slides · 8 hits 100% 2/2 slides · 3 hits 100% 2/2 slides · 4 hits 100% 2/2 slides Evidence & Proof 12 slides 100% 12/12 slides 100% 12/12 slides · 97 hits

— 0/12 slides

100% 12/12 slides · 40 hits 58.3% 7/12 slides · 9 hits 100% 12/12 slides · 24 hits 100% 12/12 slides Impact & Next Steps 6 slides 100% 6/6 slides 100% 6/6 slides · 32 hits

— 0/6 slides

100% 6/6 slides · 23 hits 66.7% 4/6 slides · 7 hits 100% 6/6 slides · 12 hits 100% 6/6 slides

Slide inventory

every slide · same image gating as the playbook

transition

Open slide detailBeat · Situation & Context

The slide serves as a front-matter/introductory page for a report.establish_context

Open slide detailBeat · Situation & Context

The slide highlights 'Reshape' as the primary focus area. BCG framework.present_framework

Open slide detailBeat · Situation & Context

The slide uses a three-row structure to summarize the problem, the transformation pillars, and the execution enablers.summarize

Open slide detailBeat · Problem & ComplicationLoop · Why Now

The slide uses a classic 'problem-solution' structure, contrasting four pain points with four GenAI benefits and three performance outcomes.frame_problem

Open slide detailBeat · Problem & ComplicationLoop · Why Now

Uses a horizontal arrow to show progression over time.present_framework

Open slide detailBeat · Solution & ApproachLoop · Before After

The slide uses a three-column layout to categorize marketing functions and their respective AI-driven KPIs.quantify_impact

Open slide detailBeat · Solution & ApproachLoop · Waterfall Value

The chart uses a waterfall structure to show the additive impact of efficiency levers on marketing ROI.quantify_impact

Open slide detailBeat · Evidence & ProofLoop · Waterfall Value

The slide uses a three-row structure to summarize impact, technology, and organizational changes.illustrate_case

Open slide detailBeat · Evidence & ProofLoop · Zoom In

Uses a 'Before-After' framework to illustrate the impact of GenAI on creative workflows.illustrate_case

Open slide detailBeat · Evidence & ProofLoop · Zoom In

The slide uses a process flow diagram to show the transition from raw data to creative assets.illustrate_case

Open slide detailBeat · Evidence & ProofLoop · Zoom In

Illustrative BCG case example.illustrate_case

Open slide detailBeat · Evidence & ProofLoop · Zoom In

The slide uses a circular 'engine' diagram to represent the integration of data, insights, and activation.illustrate_case

Open slide detailBeat · Evidence & ProofLoop · Zoom In

The slide uses a four-column layout to present distinct automation modules, each paired with a screenshot and a quantitative impact metric.illustrate_case

Open slide detailBeat · Evidence & ProofLoop · Zoom In

Uses a simple two-step sequential framework to contrast human-in-the-loop augmentation vs. autonomous execution.present_framework

Open slide detailBeat · Evidence & ProofLoop · Zoom In

The slide uses a structured approach to show impact, platform, and operating model changes.illustrate_case

Open slide detailBeat · Evidence & ProofLoop · Zoom In

The slide uses a bubble chart to map touchpoints by ROI and consumer importance, categorizing them into 'Deprioritize spending', 'Increase spending', and 'Re-imillustrate_case

Open slide detailBeat · Evidence & ProofLoop · Zoom In

The slide uses a process flow diagram to show how internal and external data inputs are processed by GenAI to improve portfolio management decisions.illustrate_case

Open slide detailBeat · Evidence & ProofLoop · Zoom In

The slide uses a color-coded dot system to represent 'Very high', 'High', and 'Medium' GenAI opportunities.illustrate_case

Open slide detailBeat · Evidence & ProofLoop · Zoom In

The slide uses a structured table format to present strategic pillars.recommend

Open slide detailBeat · Impact & Next StepsLoop · Mece Breakdown

The chart shows a clear shift where core strategic functions (Analytics, Brand Strategy) are already highly internalized, while execution-heavy functions (Paid analyze_data

Open slide detailBeat · Impact & Next StepsLoop · Maturity Curve

The slide uses a table structure to map capability shifts to strategic outcomes.present_solution

Open slide detailBeat · Impact & Next StepsLoop · Maturity Curve

The 2024 bar includes a callout indicating a +33% growth metric.summarize

Open slide detailBeat · Impact & Next StepsLoop · Capability Gap

The slide uses a layered stack architecture to illustrate the integration of AI into marketing technology.present_framework

Open slide detailBeat · Impact & Next StepsLoop · Capability Gap

The slide uses a three-column structure to categorize strategic pathways.present_solution