2025 Executive Perspectives Future of Marketing with GenAI · page 8 of 27
The chart uses a waterfall structure to show the additive impact of efficiency levers on marketing ROI.
Consulting deck · impact_sizing · quantify_impact · dense density
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Slide schematic 4/6
callout 0/1 chart 1/1 list 1/1 metric 0/1 paragraph 1/1 title 1/1
2 without position callout 1 · metric 1
calloutmetric · primary
Components 6
callout waterfall bullet primary paragraph headline
Tools 6
Data Story Arc loop · 78%
Baseline -> drivers -> conclusion narrative built into the chart.
Action Titles slide · 92%Title states 3-6x improvement claim explicitly.
Annotation slide · 85%Each bar labelled with $ ranges; right column annotates each driver.
Chart Selection Guide slide · 90%Waterfall chart chosen to decompose drivers from baseline to future.
Contrast Principle slide · 75%Dark-green return vs light-green cost colour split for instant read.
Waterfall chart slide · 80%chart/waterfall: Waterfall chart showing baseline to future state ROI
Metrics 0
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No metrics
No metric insight is anchored to this slide.
Frameworks 2