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  "documentTitle": "2025 Executive Perspectives Future of Marketing with GenAI",
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  "notes": "The chart uses a waterfall structure to show the additive impact of efficiency levers on marketing ROI.",
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      "text": "Combined impact of these capabilities = 3-6x improvement on net contribution of marketing (working and nonworking)",
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      "text": "20-30% Working spending efficiency; 15-25% Marketing FTE reduction; 25-50% Lower nonworking; 20-40% Improved marketing ROI",
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      "text": "Note: Assumed baseline made up of $1B total revenue, marketing total costs at 10% of revenue, internal people cost for marketing 2-3% of revenue, remainder of cost 40% nonworking and 60% working spending. Current marketing attributed revenue between 10 – 15%",
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      "text": "Value | Combined impact of these capabilities = 3-6x improvement on net contribution of marketing (working and nonworking)",
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