2025 Executive Perspectives Future of Marketing with GenAI · page 21 of 27
The chart shows a clear shift where core strategic functions (Analytics, Brand Strategy) are already highly internalized, while execution-heavy functions (Paid media) are more outsourced.
Consulting deck · industry_trends · analyze_data · dense density
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Action Titles slide · 85%
Title argues GenAI pushes internalisation of marketing activities.
Audience Definition slide · 60%chart/bar-stacked-100pct: Marketing internalization is on the rise
Authority Bias slide · 70%Source citation 'GLG Marketing Org & Op Survey 2022 | BCG analysis'.
Chart Selection Guide slide · 78%Stacked bar chart comparing in-house vs outsourced share by activity.
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