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Ipsos · consulting-deck

cx global insights 2025 ipsos sneak peek

12 pages · 5 arc beats · 3 loops

Consulting-Deck Download JSON
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cx global insights 2025 ipsos sneak peek

Ipsos
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 12 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 3 slides 100% 3/3 slides 100% 3/3 slides · 19 hits
— 0/3 slides
100% 3/3 slides · 10 hits
— 0/3 slides
100% 3/3 slides · 4 hits
— 0/3 slides
Problem & Complication 3 slides 100% 3/3 slides 100% 3/3 slides · 13 hits
— 0/3 slides
100% 3/3 slides · 14 hits
— 0/3 slides
100% 3/3 slides · 6 hits 66.7% 2/3 slides Solution & Approach 2 slides 100% 2/2 slides 100% 2/2 slides · 9 hits
— 0/2 slides
100% 2/2 slides · 10 hits 50% 1/2 slides 100% 2/2 slides · 4 hits 100% 2/2 slides Evidence & Proof 3 slides 100% 3/3 slides 100% 3/3 slides · 18 hits
— 0/3 slides
100% 3/3 slides · 15 hits 66.7% 2/3 slides 100% 3/3 slides · 6 hits 66.7% 2/3 slides Impact & Next Steps 1 slides 100% 1/1 slides 100% 1/1 slides · 7 hits
— 0/1 slides
100% 1/1 slides · 2 hits
— 0/1 slides
100% 1/1 slides · 2 hits
— 0/1 slides

Slide inventory

12
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Situation & Context
02
This is a cover/introductory slide for a thought leadership report.front_matter
Open slide detailBeat · Situation & Context
03
The slide provides a high-level overview of the study's scope, showing both geographic reach and sector-specific sample sizes.establish_context
Open slide detailBeat · Situation & Context
04
The slide uses a split layout with a list of key takeaways on the left and a highlighted summary callout on the right.summarize
Open slide detailBeat · Problem & Complication
05
The slide uses a high-impact visual of a person with digital overlays to emphasize the data point.summarize
Open slide detailBeat · Problem & ComplicationLoop · The Reveal
06
The slide uses a large metric to emphasize the low percentage of customer belief.quantify_impact
Open slide detailBeat · Problem & ComplicationLoop · The Reveal
07
The slide uses a color-coded hierarchy to represent customer segments (Emotionally attached, Functionally satisfied, Unfulfilled) and their corresponding perforquantify_impact
Open slide detailBeat · Solution & ApproachLoop · Segmentation Split
08
quantify_impact
Open slide detailBeat · Solution & ApproachLoop · Segmentation Split
09
The percentages do not sum to 100%, suggesting these categories may not be mutually exclusive or exhaustive in the source data.summarize
Open slide detailBeat · Evidence & Proof
10
The slide uses a hub-and-spoke diagram for Emotional Factors and a grid of images for Experience Factors.present_framework
Open slide detailBeat · Evidence & ProofLoop · Aha Moment
11
The diagram on the right illustrates the 'Forces of CX' framework, which includes Enjoyment, Belonging, Certainty, Fair Treatment, Control, and Status.quantify_impact
Open slide detailBeat · Evidence & ProofLoop · Aha Moment
12
other
Open slide detailBeat · Impact & Next Steps