Deloitte · consulting-deck
2022 Global Marketing Trends
68 pages · 4 arc beats · 2 loops
2022 Global Marketing Trends
Deloitte arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
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Deck intelligence map
4 coverage by narrative range · generated from this deck JSON
Narrative range 68 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Attention 4 slides 100% 4/4 slides 100% 4/4 slides · 16 hits — 0/4 slides
— 0/4 slides
25% 1/4 slides 100% 4/4 slides — 0/4 slides
Need 6 slides 100% 6/6 slides 83.3% 5/6 slides · 41 hits — 0/6 slides
33.3% 2/6 slides — 0/6 slides
100% 6/6 slides — 0/6 slides
Satisfaction 10 slides 100% 10/10 slides 90% 9/10 slides · 64 hits — 0/10 slides
10% 1/10 slides — 0/10 slides
100% 10/10 slides — 0/10 slides
Action 48 slides 100% 48/48 slides 91.7% 44/48 slides · 317 hits — 0/48 slides
31.3% 15/48 slides · 19 hits 4.2% 2/48 slides 100% 48/48 slides 25% 12/48 slides Slide inventory
68 every slide · same image gating as the playbook
01
The visual uses a Venn diagram-like intersection of circles to represent the theme of customer centricity.front_matter
Open slide detailBeat · Attention
02
The slide contains a large dotted circle graphic element, likely part of a larger visual system.establish_context
Open slide detailBeat · Attention
04
The slide uses a Venn diagram-like visual element, though it is stylized and abstract.establish_context
Open slide detailBeat · Attention
05
The slide serves as an executive summary/introductory page for a larger report.summarize
Open slide detailBeat · Need
06
The slide acts as a table of contents or executive summary for a report, organized into three thematic pillars.summarize
Open slide detailBeat · Need
10
The slide uses a tree-ring metaphor to symbolize growth and longevity.front_matter
Open slide detailBeat · Need
11
The slide uses a tree ring metaphor to visualize the growth/purpose data point.establish_context
Open slide detailBeat · Satisfaction
12
The slide uses a narrative structure to bridge the gap between traditional purchasing criteria (price/quality) and modern purpose-driven consumer expectations.summarize
Open slide detailBeat · Satisfaction
13
Data from Deloitte Global Marketing Trends Executive Survey, April 2021.analyze_data
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14
Includes illustrative examples from Yves Rocher, Keds, and VMware.present_solution
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18
The slide uses a metaphor of stones to represent diversity, with a graphical overlay highlighting a segment.front_matter
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19
The slide uses a balanced rock stack as a visual metaphor for stability or foundation.summarize
Open slide detailBeat · Satisfaction
20
The slide highlights the importance of inclusive marketing for future customer connection, citing a survey of 11,500 global consumers.analyze_data
Open slide detailBeat · Satisfaction
21
The slide uses a callout box to emphasize the correlation between high growth and DEI metric adoption.summarize
Open slide detailBeat · Action
22
The chart uses a split-bar approach to compare two segments (positive vs negative growth) across four categories.analyze_data
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26
Uses a nautilus shell image with a golden ratio overlay.front_matter
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27
The snail shell graphic is a visual metaphor for growth/complexity, with a data overlay.establish_context
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28
The slide highlights a shift in marketing skill requirements, supported by survey data and a quote from an industry expert.analyze_data
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29
The chart highlights a gap in perceived importance of collaboration between CMOs and other C-suite roles.compare_peers
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30
The slide contains two main sections: 'Fueling intelligent creative with agile teams' and 'The agency and the influencer: Creative at the speed of culture'.summarize
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31
The slide contains two distinct sections: one on remote workforce integration and one on hybrid work, followed by a research methodology box.summarize
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34
Uses a visual metaphor of an ice cream cone where the scoop is a cloud.front_matter
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35
The slide uses a cloud metaphor to present the data points.frame_problem
36
Includes a case study mention of VMware.establish_context
37
The chart is an area chart showing three growth segments (Negative, 1-10%, +10%) across five marketing use cases.analyze_data
38
Includes a pull-quote style callout in the center. The graphic is a stylized cloud icon.summarize
39
The slide contains two distinct sections: a summary of strategic recommendations and an 'About the research' disclosure box.summarize
42
The slide uses a metaphorical graphic combining a path in a forest with a geometric projection, suggesting a focus on vision, direction, and human-centricity.front_matter
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43
The slide uses a visual metaphor of birds flying away to represent data privacy concerns.frame_problem
44
The slide uses a perspective grid graphic at the bottom, likely representing the 'Relationships first' theme.establish_context
45
The chart uses a gradient background to represent the relationship/tracking axes.analyze_data
46
The slide uses a three-column layout to synthesize research findings and expert perspectives on trust.summarize
47
The slide uses a linear process diagram to outline four key considerations for data privacy and customer trust.present_framework
50
The slide uses a dandelion metaphor with a scatter plot and circular segments to represent data or design components.front_matter
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51
The slide uses a split-color flower graphic to visually represent the transition from digital (yellow) to hybrid (green) experiences.summarize
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52
The slide uses a bubble-based visualization to highlight survey findings on hybrid experience investment drivers.summarize
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53
The slide uses a bar-grouped chart to illustrate generational differences in channel adoption.analyze_data
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54
The slide contains two distinct sections of text and a dark-themed callout box detailing research methodology.summarize
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56
The slide uses a spiderweb and circuit board motif to represent connectivity and technology.front_matter
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57
The slide uses a circuit board graphic to visually represent AI integration.summarize
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58
The table highlights 'Timely offer' and 'Knowledgeable customer service' as the top two drivers across most sectors.analyze_data
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59
The slide uses a three-column layout to discuss the role of AI in customer service, the intersection of human and machine, and specific industry examples.summarize
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60
The slide uses a narrative structure to explain the strategic application of AI in customer service.illustrate_case
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