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She focuses on CMO leadership, especially around the client experience, driving strategy, and digital transformation.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:23:05.707+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "715e489b-8e0e-4f5f-92e6-d34b3e88c8c3", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.55, "x": 0.42, "y": 0.6 }, "kind": "paragraph", "text": "Barbara Venneman | bvenneman@deloitte.com\nBarbara Venneman is the Global Advertising, Marketing & Commerce leader for Deloitte Digital. 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When we polled 1,099 global executives, we found that high-growth brands (those with 10% or more annual growth) are translating purpose into action in markedly different ways from their lower-growth peers.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:23:01.93+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "64724615-3478-4c9f-98eb-222263c4d9a9", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.28, "x": 0.03, "y": 0.48 }, "kind": "paragraph", "text": "In our research of 11,500 global consumers, we found the purpose skeptics may have a point. 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null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:23:01.505+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fd450ecf-4572-4ca2-91d8-f3612a82ec7c", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Percentage of respondents: 66%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 14:45:06+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-0a67-75d1-8496-e2d048ed5d03", "parentComponentId": null }, { "bbox": { "h": 0.391, "w": 0.333, "x": 0.028, "y": 0.223 }, "kind": "paragraph", "text": "How are high-growth brands activating purpose more holistically? While high-growth and low-growth brands see purpose as a means to inspire product and service delivery at a similar rate (66% versus 71%, respectively), high-growth brands are 66% more likely to see purpose as a means to guiding employee decision-making, and 41% more likely to have purpose drive the corporate social responsibility investment strategy (figure 1). Further, high-growth brands put a premium on accountability, with 93% indicating that they have established key performance metrics related to their purpose statement (versus 72% of negative-growth organizations). 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Edelman, Edelman Trust Barometer 2021, March 2021. 2. OneTrust, “Home page,” accessed September 3, 2021. 3. Interviews conducted between May and August of 2021 as part of the 2022 Global Marketing Trends research. 4. Ibid. 5. Ibid. 6. Example highlighted by VMware CMO Carol Carpenter during our Global Marketing Trends interview series conducted in August 2021.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:23:11.888+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8fc0cf82-79ce-448c-bb27-c186930a06c4", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.5, "x": 0.42, "y": 0.66 }, "kind": "paragraph", "text": "Andrew Sandoz | asandoz@deloitte.co.uk. Andrew Sandoz is a partner and global chief creative officer...", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:23:11.888+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "29782360-8d87-4066-847e-312d5c2b763f", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.5, "x": 0.42, "y": 0.22 }, "kind": "paragraph", "text": "Kwasi Mitchell | kwmitchell@deloitte.com. Kwasi Mitchell serves as Deloitte's chief purpose officer...", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:23:11.888+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3b5b1b28-82ae-452f-9f80-9e85fc720775", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.5, "x": 0.42, "y": 0.48 }, "kind": "paragraph", "text": "Amy Silverstein | asilverstein@deloitte.com. 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In our survey of over 1,000 global executives, we found that the highest-growing brands are committed to achieving equitable outcomes across all their areas of influence—workforce, marketplace, and society—in ways their lower-growth peers are not. They measure their DEI efforts more holistically and do it more often in almost all areas (compared with low-growth organizations), with a statistically significant difference in four dimensions: talent acquisition, talent retention, brand messaging, and community investments (figure 2).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:23:03.206+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "43c86a56-7167-4330-9562-08d622445e63", "parentComponentId": null }, { "bbox": { "h": 0.52, "w": 0.33, "x": 0.03, "y": 0.17 }, "kind": "paragraph", "text": "These findings reflect the contours of a changing society. New US Census data shows that in the past decade, the white population has declined for the first time in history, and people who identify as multiracial, Hispanic, and Asian are driving much of the population growth. A 2021 Gallup poll highlights that LGBTQ identity has risen from 3.5% in 2012 to 5.6% in 2020—and includes one in six among Generation Z (ages 16 to 26 in 2021). And the World Health Organization reports that globally, 15% of the population lives with a disability—a category of consumers that is rarely featured in representative advertising. Many of these developments should inform the way brands speak to younger consumers, especially Gen Z. Overwhelmingly, 94% of that generation expects companies to take a stand on important social issues, and 90% say they are more willing to purchase products that they deem beneficial to society. 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But, as many agencies work with various clients, the work produced can sometimes feel more commoditized rather than bespoke. Simultaneously, the social influencer has exploded as a \"go-to\" product spokesperson. 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And every time an organization undergoes an organizational redesign that doesn't work, resistance for future change management initiatives can increase.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:23:05.371+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4d6d6134-4be9-424c-9ec7-86c490d38ed8", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.3, "x": 0.68, "y": 0.09 }, "kind": "paragraph", "text": "Brands don't have to myopically view social influencers just as product reviewers. Instead, they may be the next iteration of the creative agency. In fact, one entertainment company is now providing briefs to known influencers in their target demographics and asking them to assist in developing the creative content. This means moving the relationship from \"influencer\" to \"creator\" and putting those individuals at the center of the brand to work on bigger-picture creative challenges. We saw this manifest organically with the social-influencer-driven \"100 baby challenge\" in Sims 4, where gamers competed against one another to see who could produce 100 digital babies the fastest. In essence, influencers didn't just review products; they influenced user behavior. 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Nameth believes in taking an approach to organizational structure where different skills are brought together to solve a single problem.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:23:05.371+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "89db50f8-9ca4-4067-b0e8-b81102883730", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.3, "x": 0.05, "y": 0.6 }, "kind": "paragraph", "text": "For Loblaw, that objective, for instance, may be to understand the varying consideration points to entering its retail stores: \"It may mean if [customers] are heading to a different store, reminding them through an advertisement that we have better pricing or intervening in digital when they're searching for a store location.\"", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:23:05.371+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "af3f5d1e-8c24-4aad-a909-bf31af33f824", "parentComponentId": null }, { "bbox": { "h": 0.18, "w": 0.3, "x": 0.36, "y": 0.09 }, "kind": "paragraph", "text": "Another complication is global consistency. Nanne Bos, the chief communications officer of Netherlands-based financial firm Aegon, says, \"The most effective and future-proof approach to global marketing is not centralized nor decentralized, but about increasing coherence across markets—while allowing for flexibility.\" Bos indicates this can be achieved by \"setting up a global design hub that allows a customer experience team not only to download design elements but also to upload [them] so that other markets can use them as well.\"", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": 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Peter Sedivy and Michael Barrett, Changing the playbook: Agile marketing for our increasingly digital world—2021 Global Marketing Trends, 2021. 2. Alex Kelleher and Ken Nelson, What the end of third-party cookies means for advertisers, interview with the authors, Deloitte Digital, February 12, 2020. 3. Interviews conducted between May and August of 2021 as part of the 2022 Global Marketing Trends research. 4. Ibid.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:23:06.178+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c8c31d6f-ef29-4242-9125-1c1f504c828e", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.53, "x": 0.42, "y": 0.4 }, "kind": "paragraph", "text": "David Cutbill | dcutbill@deloitte.com\nDavid Cutbill is the lead principal of the CMO Risk Services practice at Deloitte & Touche LLP, providing assurance and consulting services across the marketing and advertising ecosystem.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:23:06.178+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "62a19b1c-440b-4234-9a06-40ed626d3505", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.53, "x": 0.42, "y": 0.22 }, "kind": "paragraph", "text": "Alex Kelleher | akelleher@deloitte.com\nAlex Kelleher is a managing director for Deloitte Consulting LLP and the global chief marketing officer for Deloitte Digital. He leads with an always-on creative eye, encouraging out-of-the-box thinking that develops impactful marketing and communications campaigns. Kelleher is also responsible for increasing awareness on Deloitte Digital through internal and external channels to help the business meet its sales goals.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:23:06.178+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dce1312a-0aa8-44b4-accf-e609fe541b07", "parentComponentId": null }, { "bbox": { "h": 0.22, "w": 0.53, "x": 0.42, "y": 0.58 }, "kind": "paragraph", "text": "Michael Brinker | mbrinker@deloitte.com\nMike Brinker is a principal at Deloitte Consulting LLP and the Performance Marketing leader for Deloitte Digital. In his 26 years at Deloitte, he has served over 100 clients, incubated numerous technology practices, was a founding partner, US leader, and global leader for Deloitte Digital, has led major acquisitions, joint ventures, global alliances, and was instrumental in starting Deloitte's consulting practice in India. 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He works in the Consumer Business industry, helping clients increase customer engagement and sales by optimizing marketing and sales activities and processing the provision of strategies, innovations, and digital solutions. 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These ratings were then used to create a \"net helpful score\"—by taking the difference between those who agreed the interaction would be helpful, and those who indicated it would be creepy (we did not include the neutral responses; see figure 1).\n\nFor instance, 68% of respondents said they found it helpful when a brand they regularly shopped with provided them alerts when items go on sale. In comparison, 11% found these alerts creepy, garnering a net helpful score of 57% (the highest score). At the other end of the spectrum, people reacted negatively when it appeared their device was listening to them—for example, you're chatting with a friend about your caffeine craving, and a coffee ad shows up in your social media feed. 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Cyber teams led by the chief information security officer (CISO) work to protect personal data and adhere to privacy regulations. 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To learn more, we polled 11,500 global consumers from 19 countries. The responses help us better understand the balance between people finding the use of their data helpful and, well, creepy.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:23:06.718+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "db6629c7-8584-45e5-8960-09e005fe568a", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.28, "x": 0.05, "y": 0.1 }, "kind": "paragraph", "text": "Marketers devour these morsels of information. But there's a delicate balance between helpfulness and overuse when it comes to consumer data. Geo-tracking, device listening, and third-party cookie-based recommendations can create an unsettling feeling that smart technology is not just inquisitive—it's intrusive. 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The Global Marketing Trends Consumer Survey polled 11,500 global consumers...", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:23:05.361+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5dfcf021-daa1-4221-9d72-81f28d3e7eb6", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "The Global Marketing Trends Executive Survey polled 1,099 C-suite executives from global companies located in the United States, France, Japan, the United Kingdom, and the Netherlands in April 2021.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 14:45:30+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-0a67-75d1-849d-5930fd760212", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.61, "x": 0.05, "y": 0.41 }, "kind": "framework", "text": "1. 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Deloitte Digital, A new measure of trust for consumer industries, 2020. 2. Ibid. 3. Sourced from executive interviews conducted between May and August of 2021 as part of the 2022 Global Marketing Trends research. 4. Deloitte Digital, A new measure of trust for consumer industries. 5. Executive interviews conducted as part of the 2022 Global Marketing Trends research.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:23:06.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d57c0269-3efa-4196-8da3-8679f3066218", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.55, "x": 0.42, "y": 0.81 }, "kind": "paragraph", "text": "Tan Wei Sun | tanwsun@deloitte.com.cn\nTan Wei Sun is a partner with Deloitte Consulting China, where he leads the Advertising, Marketing, and Commerce service offering. He brings his dedication to serve clients along their digital transformation journeys, with a focus on digital strategy, digital marketing, CRM, data, and e-commerce topics.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:23:06.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1114718d-0048-4c29-b915-e8418113e7cb", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.55, "x": 0.42, "y": 0.2 }, "kind": "paragraph", "text": "Ashley Reichheld | areichheld@deloitte.com\nAshley Reichheld is a principal at Deloitte Digital and the Customer, Brand, and Experience practice leader for the Consumer industry. She has spent 20 years helping her clients reimagine brands and experiences, shaping the moments that matter for customers, workforce, and partners. 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She leads Deloitte's Global Cyber strategy driving the continued evolution and expansion of the practice's global reach, innovative cyber capabilities, and team of more than 20,000 cyber professionals worldwide. 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Additionally, she is responsible for the offering of managed services and performance management for Advertising, Marketing, and Commerce performance for chief marketing officers, chief data officers, and chief experience officers.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:23:06.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "727b88bb-4b49-46e2-acb9-e38ffca4a3c2", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.16, "x": 0.02, "y": 0.11 }, "kind": "title", "text": "ENDNOTES", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:23:06.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3606c540-a341-4dbd-b7cb-2c160cb62edd", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.22, "x": 0.34, "y": 0.11 }, "kind": "title", "text": "ABOUT THE AUTHORS", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:23:06.503+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e48ccc0d-ac12-41cf-8ebd-49acdfc9605c", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 68, "arc": { "name": "Monroe's Motivated Sequence", "slug": "monroes-sequence", "status": "active", "bestFor": "Persuasive speeches, call-to-action decks", "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action", "description": null, "familyLabel": null }, "from": 21, "name": "Action", "beatId": "843d269d-7163-4e7b-8fc7-e9561adc9994", "matchId": "5bf90629-9664-43a4-9d11-05949e624ba4", "beatType": { "name": "Action", "slug": "monroes-sequence-action", "status": "active", "canonId": "019dd9b8-181e-760d-befc-010c2424fa89", "version": 1, "description": null }, "evidence": "The report concludes with calls to action and recommendations.", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. 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Jim Guszcza and Jeff Schwartz, Superminds, not substitutes... 2. Deloitte Digital, Elevating customer service... 3. Guszcza and Schwartz, Superminds, not substitutes. 4. Insights from Deloitte client work. 5. Deloitte Digital, Elevating customer service. 6. Sourced from Deloitte interviews... 7. Alex Kelleher, Better together... 8. Deloitte Global Marketing Trends interviews. 9. Ibid.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:23:07.489+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d0691f31-2498-44ac-8abc-43dd059daff2", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.55, "x": 0.41, "y": 0.23 }, "kind": "paragraph", "text": "Andy Haas | andyhaas@deloitte.com\nAndy Haas is a managing director with Deloitte Consulting LLP and leads Deloitte Digital's Service Transformation practice...", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:23:07.489+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4e78d764-5bdf-4237-b3d6-0f31d0c956ae", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.55, "x": 0.41, "y": 0.61 }, "kind": "paragraph", "text": "Ravouth Keuky | rkeuky@deloitte.fr\nRavouth Keuky is a partner and the head of Deloitte Digital's Customer & Marketing practice...", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": 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