2022 Global Marketing Trends · page 28 of 68
The slide highlights a shift in marketing skill requirements, supported by survey data and a quote from an industry expert.
Consulting deck · industry_trends · analyze_data · overcrowded density
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Audience Definition slide · 70%
Meghan Nameth, senior vice president of marketing at Loblaw Companies Limited, Canada's leading food and pharmacy retailer, explains why these more analytical skill sets are rising in importance
Data Story Arc slide · 60%In this more data-intensive environment, we already see marketers gravitating toward hiring more analytical skills
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