ENVIRONMENT EMERGENCY?

Ipsos
arc beats above · slides in the middle · loops below · scroll → 11 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 5
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON

Slide inventory

64
every slide · same image gating as the playbook
01
Slide 1
Includes a thumbnail of the webinar recording and a link to watch it.front_matter
02
front_matter
03
front_matter
04
The slide uses a layered visual structure to group resources into three categories: Public Opinion, The Sustainability Imperative, and Green Routines.appendix
08
transition
Open slide detailBeat · Situation & Context
09
The slide uses a dot plot to visualize survey agreement levels across 10 countries.summarize
Open slide detailBeat · Situation & ContextLoop · Pattern Hunter
10
The chart is a dumbbell plot showing the shift in public opinion over time.analyze_data
Open slide detailBeat · Situation & ContextLoop · Pattern Hunter
11
Data from Ipsos 'What Worries the World' tracker.analyze_data
Open slide detailBeat · Situation & ContextLoop · Paradox Resolver
12
The slide uses a red bar and an arrow to draw attention to 'Climate change' within the list of concerns.analyze_data
Open slide detailBeat · Situation & ContextLoop · Paradox Resolver
13
quantify_impact
Open slide detailBeat · Problem & ComplicationLoop · Tale Two Worlds
14
The slide serves as a section divider or introductory slide for a specific trend topic within the Ipsos Global Trends 2021 report.establish_context
Open slide detailBeat · Problem & ComplicationLoop · Tale Two Worlds
15
The chart compares two metrics per country: 'Companies paying the correct amount of tax' (blue bars) and 'Companies doing as much as they can to reduce harm to analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Tale Two Worlds
16
The chart uses a dual-bar structure where the right-hand bars (environmental focus) are consistently higher than the left-hand bars (tax focus) across all countanalyze_data
Open slide detailBeat · Problem & ComplicationLoop · Tale Two Worlds
17
The chart highlights a discrepancy between public perception and scientific consensus on high-impact climate actions.analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Myth Buster
18
The slide highlights a discrepancy between perceived effectiveness (survey data) and actual CO2 savings (rankings).analyze_data
Open slide detailBeat · Problem & ComplicationLoop · Myth Buster
19
Includes a link to an external video with a password.illustrate_case
Open slide detailBeat · Problem & Complication
20
front_matter
Open slide detailBeat · Solution & Approach
21
front_matter
Open slide detailBeat · Solution & Approach
22
Uses a visual metaphor of a tangled path with signposts (GRI, UNGC, CDP, SASB, SDGs) to represent the complexity of the sustainability landscape.frame_problem
Open slide detailBeat · Solution & ApproachLoop · Iceberg
23
The slide uses a pie chart to visualize survey data regarding corporate responsibility priorities.summarize
Open slide detailBeat · Solution & ApproachLoop · Iceberg
24
The slide uses a collage of news clippings to visually reinforce the 'blurring' of E (Environmental) and S (Social) factors.establish_context
Open slide detailBeat · Solution & ApproachLoop · Iceberg
25
Uses a quote to frame the hypocrisy of a brand's public vs private behavior.illustrate_case
Open slide detailBeat · Solution & ApproachLoop · Iceberg
26
Uses a knight metaphor to categorize brand sustainability elements.present_framework
Open slide detailBeat · Solution & ApproachLoop · Golden Circle
27
The slide uses a brand example to argue for proactive industry leadership rather than reactive compliance.illustrate_case
Open slide detailBeat · Solution & ApproachLoop · Golden Circle
28
summarize
Open slide detailBeat · Solution & ApproachLoop · Golden Circle
29
state_next_steps
30
front_matter
Open slide detailBeat · Evidence & Proof
31
Includes Tetra Pak and Ipsos branding.front_matter
Open slide detailBeat · Evidence & Proof
32
Mentions Ipsos as the research partner.present_framework
Open slide detailBeat · Evidence & ProofLoop · Aha Moment
33
summarize
Open slide detailBeat · Evidence & ProofLoop · Aha Moment
34
establish_context
Open slide detailBeat · Evidence & ProofLoop · Aha Moment
35
illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Aha Moment
36
The slide uses a bar chart to rank drivers of home cooking, with 'Ability to minimise food waste' highlighted by an oval.quantify_impact
Open slide detailBeat · Evidence & ProofLoop · Aha Moment
37
The slide uses a 'tension' framing to describe consumer priorities in food packaging.establish_context
Open slide detailBeat · Evidence & ProofLoop · Voice Of Customer
38
The slide uses a personal quote to humanize a broader market trend.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Voice Of Customer
39
The slide uses a combination of quantitative survey findings and a direct consumer quote to highlight the importance of sustainable packaging.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Voice Of Customer
40
summarize
Open slide detailBeat · Evidence & ProofLoop · Voice Of Customer
41
The slide uses a nature-themed background to reinforce the quote's content.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Voice Of Customer
42
The slide uses a background image of a crowd to emphasize the scale of consumer sentiment.summarize
Open slide detailBeat · Evidence & ProofLoop · Voice Of Customer
43
The slide uses a strong, singular data point as a headline to anchor the consumer sentiment.summarize
Open slide detailBeat · Evidence & ProofLoop · Build Up
44
summarize
Open slide detailBeat · Evidence & ProofLoop · Build Up
45
present_solution
Open slide detailBeat · Evidence & ProofLoop · Build Up
46
front_matter
Open slide detailBeat · Evidence & Proof
47
summarize
Open slide detailBeat · Evidence & ProofLoop · Zoom In
48
The slide uses a cultural/religious image to make a point about the sanctity of food and providers in the Indian context.other
Open slide detailBeat · Evidence & ProofLoop · Zoom In
49
The slide uses a powerful image to establish the context of the problem.frame_problem
Open slide detailBeat · Evidence & ProofLoop · Zoom In
50
illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Zoom In
51
illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Zoom In
52
The slide features a case study of Phool (a startup repurposing temple flowers) and an infographic on ways to support small businesses.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Zoom In
53
The slide uses visual examples to illustrate a trend towards sustainable consumer behavior.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Zoom In
54
The slide uses photographic evidence to demonstrate grassroots engagement in sustainability.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Zoom In
55
The slide features a social media post (Instagram style) and an infographic titled '7 Single-Use Swaps'.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Zoom In
56
The slide uses a specific brand example to illustrate a broader market trend.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Zoom In
57
summarize
Open slide detailBeat · Evidence & ProofLoop · Zoom In
58
transition
Open slide detailBeat · Evidence & Proof
59
Uses a before-after comparison framework to illustrate the impact of the pandemic on waste generation.establish_context
Open slide detailBeat · Evidence & ProofLoop · Domino Effect
60
illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Domino Effect
61
The slide uses a before-and-after visual comparison to show the shift in packaging strategy for Market Kurly.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Domino Effect
62
frame_problem
Open slide detailBeat · Evidence & ProofLoop · Domino Effect
63
The slide uses a bar chart to contextualize the problem (high waste) and an image to illustrate the solution (multi-use container campaign).illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Domino Effect
64
illustrate_case
Open slide detailBeat · Impact & Next StepsLoop · Domino Effect