ENVIRONMENT EMERGENCY? · page 25 of 64
Uses a quote to frame the hypocrisy of a brand's public vs private behavior.
Consulting deck · case_study · illustrate_case · dense density
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Slide schematic 6/7
callout 0/1 image 2/2 paragraph 2/2 quote 1/1 title 1/1
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callout
Components 7
callout photo screenshot paragraph paragraph testimonial headline
Tools 4
Action Titles slide · 70%
'Real danger in brands pursuing a singular definition'.
Anadiplosis slide · 80%The slide uses repetition of a phrase ('singular definition') to emphasize a point, and presents contrasting ideas.
Credibility Transfer slide · 65%Real consumer verbatim adds credibility to risk claim.
Story Moments slide · 70%BrewDog confession quote acts as 'shock' beat.
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