Simon-Kucher · consulting-deck
Global Automotive Study 2023
74 pages · 5 arc beats · 2 loops
Global Automotive Study 2023
Simon-Kucher arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
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Deck intelligence map
5 coverage by narrative range · generated from this deck JSON
Narrative range 33 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 3 slides 100% 3/3 slides 100% 3/3 slides · 16 hits — 0/3 slides
33.3% 1/3 slides 33.3% 1/3 slides 100% 3/3 slides — 0/3 slides
Problem & Complication 5 slides 100% 5/5 slides 100% 5/5 slides · 31 hits — 0/5 slides
— 0/5 slides
40% 2/5 slides 100% 5/5 slides 100% 5/5 slides Evidence & Proof 10 slides 100% 10/10 slides 100% 10/10 slides · 72 hits — 0/10 slides
40% 4/10 slides · 5 hits — 0/10 slides
100% 10/10 slides — 0/10 slides
Solution & Approach 9 slides 100% 9/9 slides 100% 9/9 slides · 56 hits — 0/9 slides
88.9% 8/9 slides · 12 hits 22.2% 2/9 slides 100% 9/9 slides 77.8% 7/9 slides Impact & Next Steps 6 slides 100% 6/6 slides 100% 6/6 slides · 38 hits — 0/6 slides
16.7% 1/6 slides — 0/6 slides
100% 6/6 slides — 0/6 slides
Slide inventory
74 every slide · same image gating as the playbook
02
Includes branding and author attribution.establish_context
Open slide detailBeat · Situation & Context
06
The slide uses a road-like graphic to separate three distinct thematic sections.summarize
07
The slide uses a road-themed layout to organize three distinct thematic blocks of consumer research data.summarize
08
The slide uses a grid layout to compare generational attitudes toward automotive purchasing and technology.compare_options
09
The slide uses a matrix layout to contrast three geographic regions across four key automotive dimensions.compare_peers
11
The chart uses a 1-7 scale for agreement, with 5-7 defined as 'Agree'.analyze_data
Open slide detailBeat · Evidence & Proof
12
The chart uses a cumulative distribution approach to show how 100 points are allocated across 12 criteria, culminating in a total split of 37 (price) vs 63 (valanalyze_data
Open slide detailBeat · Evidence & Proof
13
The slide uses a grouped bar chart to compare the importance of three purchase drivers (Vehicle price, Drive technology, Brand) across two years.summarize
Open slide detailBeat · Evidence & Proof
14
The chart uses country flags as data points on a horizontal axis, though the axis is not explicitly labeled with country names.compare_peers
Open slide detailBeat · Evidence & Proof
15
The chart uses a stacked bar format to compare two components of price sensitivity across 13 vehicle categories.analyze_data
Open slide detailBeat · Evidence & Proof
16
The slide uses two grouped bar charts to compare 2022 and 2023 data. Includes callouts for specific data points and average values.analyze_data
Open slide detailBeat · Evidence & Proof
17
The slide uses a mix of donut charts, horizontal bar charts, and stacked bar charts to visualize survey data.summarize
Open slide detailBeat · Evidence & Proof
19
The chart uses country flags as x-axis labels. Two callout boxes provide qualitative insights on specific country clusters.analyze_data
Open slide detailBeat · Evidence & Proof
20
The slide contrasts the high value placed on flexibility features with the relatively low premium consumers are willing to pay for them.summarize
Open slide detailBeat · Evidence & Proof
22
The slide provides actionable advice based on market research findings.recommend
Open slide detailBeat · Solution & Approach
24
Includes a stacked bar chart for powertrain consideration and a matrix for generation-based consideration.analyze_data
25
Data shows a clear trend of increasing interest in electric vehicles and decreasing interest in diesel engines.analyze_data
26
The chart uses a 1-7 scale to define acceptance, consideration, and strong consideration levels.compare_peers
27
The chart uses flags to represent countries and includes two callout boxes explaining trends in other powertrain types.analyze_data
28
The slide uses a grouped bar chart to compare survey responses across three segments: EV considerers, EV owners, and EV doubters.summarize
29
The slide uses a pie chart to segment purchase drivers, highlighting sustainability vs other factors.summarize
30
The chart uses a constant-sum survey methodology (100 points distributed across items).quantify_impact
32
The chart shows that across all segments, EV owners have lower range expectations than the general respondent pool.compare_options
33
The chart uses a treemap layout where the size of the blocks is uniform, but the color intensity represents the range expectation value.analyze_data
36
The slide uses a dual-bar chart layout to compare market-level and generation-level sentiment across seven specific survey statements.analyze_data
37
The slide uses a split layout with a thematic image on the left and three key takeaway blocks on the right.summarize
40
The table displays the top 3 brand origins by consideration percentage for 20 countries across Europe, North America, Middle East, and Asia Pacific.analyze_data
41
The chart uses country flags as x-axis labels to represent different markets.analyze_data
42
The slide uses two grouped bar charts to illustrate consumer sentiment trends.analyze_data
45
The slide uses a combination of bar charts for satisfaction/dissatisfaction and a dot plot with country flags for market-specific satisfaction levels.summarize
46
Includes a donut chart for channel usage and a grouped bar chart for generational preferences.summarize
47
The chart uses a grouped bar format to compare agreement levels across four generational cohorts for six specific website attributes.analyze_data
48
Includes a bar chart showing online tool consideration across 9 journey steps and a donut chart on negotiation preference.analyze_data
49
The chart uses country flags as x-axis labels. The data points represent three distinct sentiment categories regarding price negotiation.analyze_data
51
The chart uses country flags on the x-axis to represent different markets, sorted by the 'A test drive is a must' metric.analyze_data
52
The chart is a 100% stacked bar chart representing a Likert scale (1-7).summarize
53
The slide uses a 1-7 Likert scale represented as a diverging stacked bar chart to compare consumer sentiment across three different price-change frequencies.illustrate_case
54
The slide uses a grouped bar chart to segment sentiment by generation (Baby Boomers, Gen X, Millennials, Gen Z) across three survey statements.compare_peers
56
The slide uses a visual highlight (a red box) to emphasize the current section (06).front_matter
57
Includes market-specific insights for top/bottom countries and generational breakdown.analyze_data
58
The slide uses a combination of a stacked bar chart for overall interest and a vertical bar chart for generational breakdown.analyze_data
59
The slide uses a split-bar chart approach to compare opinions between those aware (Yes) and unaware (No) of the technology.analyze_data
60
The slide uses two donut charts to compare data sharing preferences across two categories of automotive data.analyze_data
61
The chart uses a ranking scale where 1 is most willing and 11 is least willing, though the visual bars represent the magnitude of willingness.analyze_data
62
Data source: Simon-Kucher global automotive study April 2023 (n=8235).analyze_data
63
The chart uses flags to represent countries on the x-axis. The data shows a clear geographic divide in sentiment toward in-car advertising.analyze_data
65
The slide uses two bar charts to contrast generational attitudes toward digital services and current app usage.analyze_data
66
The chart displays 16 distinct app functions ranked by user helpfulness, with a specific callout regarding regional interest in social/exclusive features.analyze_data
67
The slide uses a list-based structure to present strategic recommendations based on consumer research.recommend
69
Includes a Forbes 2022 award badge and a row of five key metrics at the bottom.establish_context
Open slide detailBeat · Impact & Next Steps
70
The slide serves as a firm profile or 'about us' page within a larger report.summarize
Open slide detailBeat · Impact & Next Steps
71
The slide highlights prestige and market validation through third-party rankings.cite_precedent
Open slide detailBeat · Impact & Next Steps