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plans on keeping their current vehicle longer - many still expect the availability of vehicles to be an issue.\"", "mece_structure": "The seven agenda chapters are mostly distinct, but broad themes like generation, China, EVs, digital sales, and new revenue models recur across sections and make the issue tree more survey-led than strictly MECE.", "closing_strength": "The strongest recommendations appear as section closes on slides 22, 37, 43, 55, and 67, but slides 69-74 end with firm credentials and contacts rather than a final synthesized call to action.", "evidence_quality": "Claims are heavily supported by survey methodology and repeated country, generation, and year-over-year cuts, especially slides 5, 11-21, 24-36, 45-54, and 57-66.", "clarity_of_thesis": "The first five slides establish context, agenda, and methodology, but the real argument only starts on slides 6-7 with mixed customer mood and continued technology transition.", "production_quality": "The deck has consistent 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appendix", "Replace each 'Agenda' divider with a pillar statement (e.g. 'Pillar 3: Brand origin is being rewritten by Chinese OEMs') so the MECE structure is argued, not just numbered", "Add a consolidated closing recommendation slide before the firm-credentials section that fuses the five 'How to act?' takeaways into a single CLTV/EV/digital-sales play", "Rewrite the 'How to act?' titles (p.22, p.55, p.67) as declarative recommendations — e.g. 'Win on after-sales monetization, not sticker price'" ], "closingScore": 45, "openingScore": 58, "topStrengths": [ "Action titles consistently carry the insight with a number or directional claim (p.11, p.16, p.31, p.40, p.57)", "Each major section closes with a 'How to act?' synthesis slide (p.22, p.37, p.43, p.55, p.67) — a teachable per-pillar resolution pattern", "Strong use of comparative geographic/generational cuts to add narrative tension (p.9 China vs. EU/US, p.35 Gen Z vs. boomers)" ], "topWeaknesses": [ "Opening buries the lede — 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reflect the market average)", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Treemap", "slug": "treemap", "status": "active", "canonId": "019de52d-016e-713a-98c8-e205161a7741", "version": 1, "description": null }, "framework": null }, "subkind": "treemap", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:56.055+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "35db29de-65bd-4f23-b63b-647ea0cae6af", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Minimum range expectation (km): 611", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or 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"description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:02:56.055+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a87a11c7-de93-43f6-b6f2-7d2312819dd1", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 34, "type": "evidence", "title": "Uses a mirrored bar chart to compare two experimental conditions.", "function": "analyze_data", "rawType": "case_study", "block": null, "metadata": { "slideType": "case_study", "slideTypeCanon": { "name": "Case study", "slug": "case_study", "status": "active", "canonId": "019de52d-0b95-7344-8090-926f3b8e92c8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": 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40 mins on a public charger...", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:00.734+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "20f7ca93-4ad7-4fb1-af7e-67dda96fcedf", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.5, "x": 0.2, "y": 0.78 }, "kind": "callout", "text": "... while the number slightly increases to 25% when anchored against the fact that refueling takes around 10min in comparison.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:00.734+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "92617f74-128c-4eb3-b746-bf0a946c6d3a", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "Most people have realistic expectations on charging times as we see limited anchoring effects... and the peeks of accepted charging times are just below 60 min and between 30 and 39 min", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:58:29+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-e591-76ed-bec5-8f97281e8bec", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.68, "x": 0.03, "y": 0.25 }, "kind": "chart", "text": "Mirrored bar chart showing charging time expectations", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Grouped bar chart", "slug": "bar-grouped", "status": "active", "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1", "version": 1, "description": null }, "framework": null }, "subkind": "bar-grouped", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:00.734+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "15e19cd7-2c06-44e9-8e87-946bbd19dca4", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.22, "x": 0.75, "y": 0.3 }, "kind": "list", "text": "Experiment: Showing 50% of all respondents a typical time to refuel (approx. 10mins) when asking for charging expectations. Result: Most people have realistic expectations on charging times as we see limited anchoring effects... ...and the peeks of accepted charging times are just below 60 min and between 30 and 39 min", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:00.734+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "372ed133-642c-42fe-bc31-9de7886615ee", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Accepted charging time: 40-min", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 13:58:29+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-e591-76ed-bec5-92204401ae59", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.95, "x": 0.03, "y": 0.92 }, "kind": "source-note", "text": "Source: Simon-Kucher global automotive study April 2023 (n=8235); Q: One of the main drawbacks to electric vehicles is their longer charging times in comparison to traditional combustion-engine vehicles (approx. 10 min per refuel). Imagine you are on a public charging location. How long a charging time would you accept when recharging up to a range of 300 km/200 miles?; (please note: anchor on approximated fuel time was partially shown as an experiment); Overall sample size per question might vary (e.g., due to preselected answers)", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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"kind": "callout", "text": "Baby boomers are slightly more in favor of price negotiations than Gen X, millennials, and Gen Z", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.78+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "526e5219-a33d-4248-9ba3-9fbec05ae261", "parentComponentId": null }, { "bbox": { "h": 0.7, "w": 0.45, "x": 0.03, "y": 0.18 }, "kind": "chart", "text": "Consideration of online tools in the vehicle purchase varies along the customer journey", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Grouped bar chart", "slug": "bar-grouped", "status": "active", "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1", "version": 1, "description": null }, "framework": null }, "subkind": "bar-grouped", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:03:01.78+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ce68cd10-2c03-4d63-9e6b-9f19f0a6a21d", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.4, "x": 0.55, "y": 0.18 }, "kind": "chart", "text": "Although it is an often-heard point of criticism – a large share of customers expect and like price negotiations", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": 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